{"id":20891,"date":"2022-03-20T13:44:36","date_gmt":"2022-03-20T12:44:36","guid":{"rendered":"https:\/?p=20891"},"modified":"2022-08-31T12:13:03","modified_gmt":"2022-08-31T10:13:03","slug":"lexus-presenta-junto-con-el-royal-college-of-art-de-londres-el-vehiculo-de-2040","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lexus-presenta-junto-con-el-royal-college-of-art-de-londres-el-vehiculo-de-2040\/","title":{"rendered":"Lexus presenta junto con el Royal College of Art de Londres el veh\u00edculo de 2040"},"content":{"rendered":"

Los estudiantes, que representan a una futura generaci\u00f3n de talentos del dise\u00f1o internacional, han producido una serie de nuevos y radicales conceptos de movilidad de lujo en el programa creativo puesto en marcha por Lexus, \u201cThe Soul of Future Premium\u201d.<\/p>\n

Esta exploraci\u00f3n acerca de c\u00f3mo podr\u00eda evolucionar el transporte de lujo para mediados del siglo XXI fue presentada por Lexus en septiembre de 2021 en asociaci\u00f3n con el Royal College of Art (RCA) de Londres, uno de los centros de investigaci\u00f3n y aprendizaje de arte y dise\u00f1o m\u00e1s prestigiosos e influyentes del mundo.<\/p>\n

El desaf\u00edo consiste en explorar nuevas arquitecturas de veh\u00edculos para hacer frente a los cambios en la vida, la sociedad y la demograf\u00eda de las ciudades europeas, y reinventar el papel que podr\u00eda desempe\u00f1ar la marca Lexus en el panorama de la movilidad en las dos pr\u00f3ximas d\u00e9cadas.<\/p>

\"\"<\/a><\/div>\n

Esta iniciativa ha inspirado el trabajo original de 20 estudiantes de posgrado del Intelligent Mobility Design Centre del RCA, un centro interdisciplinario de excelencia en dise\u00f1o e investigaci\u00f3n. En su trabajo, han sido asesorados por Ian Cartabiano y Lance Scott, respectivamente presidente y director general de Dise\u00f1o del ED2<\/sup>, el centro de dise\u00f1o europeo de Lexus, junto con el profesor Dale Harrow, presidente del IMDC, y el Dr. Chris Thorpe, director de Movilidad Inteligente del Programa.<\/p>\n

Recientemente, presentaron sus proyectos para su evaluaci\u00f3n, a trav\u00e9s de la cual los jueces proporcionaron feedback de forma inmediata y seleccionaron a seis finalistas.<\/p>

\"\"<\/a><\/div>\n

Posteriormente cada finalista ha desarrollado y depurado su concepto contando con el beneficio del asesoramiento profesional de los jueces.\u00a0 Los trabajos y presentaciones de los estudiantes se exhibieron en el nuevo y emblem\u00e1tico campus del RCA, en Battersea, Londres. En el transcurso del mes se anunciar\u00e1n los tres proyectos ganadores.<\/p>\n

Ian Cartabiano, presidente del ED2<\/sup>, coment\u00f3:\u00a0\u201cNos ha impresionado mucho la gran creatividad e innovaci\u00f3n mostradas por todos los dise\u00f1adores. Han demostrado habilidad e imaginaci\u00f3n al unir sus ideas para dise\u00f1ar la movilidad del futuro y ver c\u00f3mo podr\u00eda evolucionar el concepto de calidad premium de Lexus\u201d.<\/em><\/strong><\/p>\n

El profesor Harrow, por su parte, coment\u00f3:\u00a0\u201cEl personal y los estudiantes del RCA Intelligent Mobility est\u00e1n encantados de haber colaborado con Lexus en el programa \u2018The Soul of Future Premium\u2019. El proyecto proporciona un contexto apasionante y desafiante en el que explorar la movilidad del futuro con una marca global premium\u201d.<\/em><\/strong><\/p>\n

M\u00e1s informaci\u00f3n en https:\/\/prensa.lexusauto.es\/lexus-presenta-junto-con-el-royal-college-of-london-el-vehiculo-de-2040\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Los estudiantes, que representan a una futura generaci\u00f3n de talentos del dise\u00f1o internacional, han producido una serie de nuevos y radicales conceptos de movilidad de lujo en el programa creativo puesto en marcha por Lexus, \u201cThe Soul of Future Premium\u201d. Esta exploraci\u00f3n acerca de c\u00f3mo podr\u00eda evolucionar el transporte de lujo para mediados del siglo…<\/p>\n","protected":false},"author":1,"featured_media":20892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lexus presenta junto con el Royal College of Art de Londres el veh\u00edculo de 2040","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[296,1713],"tags":[295,222,1193],"thb-sponsors":[1206],"class_list":["post-20891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor","category-patrocinado","tag-lexus","tag-motor","tag-royal-college-of-art"],"yoast_head":"\nLexus presenta junto con el Royal College of Art de Londres el veh\u00edculo de 2040 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lexus-presenta-junto-con-el-royal-college-of-art-de-londres-el-vehiculo-de-2040\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus presenta junto con el Royal College of Art de Londres el veh\u00edculo de 2040 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Los estudiantes, que representan a una futura generaci\u00f3n de talentos del dise\u00f1o internacional, han producido una serie de nuevos y radicales conceptos de movilidad de lujo en el programa creativo puesto en marcha por Lexus, \u201cThe Soul of Future Premium\u201d. 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