{"id":20794,"date":"2022-03-18T16:15:59","date_gmt":"2022-03-18T15:15:59","guid":{"rendered":"https:\/?p=20794"},"modified":"2022-03-18T16:15:59","modified_gmt":"2022-03-18T15:15:59","slug":"heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/","title":{"rendered":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &#8220;cervecer\u00eda virtual&#8221;"},"content":{"rendered":"<p>Heineken ha presentado la <strong>primera cerveza \u00abelaborada\u00bb en el metaverso<\/strong>. Bautizada como <strong>Heineken Silver<\/strong>, esta nueva cerveza se ha dado a conocer este ayer <strong>jueves 17 de marzo en la plataforma inmersiva Decentraland<\/strong>, donde los invitados han podido <strong>recorrer tambi\u00e9n la cervecer\u00eda virtual de la marca<\/strong>.<\/p>\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Launching the new virtual Heineken\u00ae Silver\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/E1DQEjfycd8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Los avatares de <strong>Bram Westenbrink, director Global de Heineken, y Willem Van Waesberghe, maestro cervecero de la marca<\/strong>, han sido los anfitriones del encuentro y os que han dado todos los detalles sobre este ir\u00f3nico lanzamiento. Esta nueva cerveza, construida p\u00edxel a p\u00edxel en el metaverso, tiene los mismos ingredientes caracter\u00edsticos de Heineken (pero generados 100% virtualmente).<\/p>\n<p>Durante la presentaci\u00f3n, Westenbrink <strong>ha lamentado que \u201cno se puede beber\u201d<\/strong> pero aun as\u00ed se mostr\u00f3 muy satisfecho de lanzar un producto en un espacio <strong>tan \u201cespectacular, refrescante y emocionante\u201d como el metaverso<\/strong>.<\/p><div id=\"luxon-3889432755\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n[perfectpullquote align=&#8221;full&#8221; bordertop=&#8221;false&#8221; cite=&#8221;&#8221; link=&#8221;&#8221; color=&#8221;&#8221; class=&#8221;&#8221; size=&#8221;&#8221;]\u00abEn Heineken sabemos que conectar con las personas es vital para la existencia humana, como el aire que respiramos o el agua que bebemos. Nuestra nueva cerveza virtual Heineken Silver es una broma, realizada de forma totalmente consciente, que se r\u00ede de nosotros mismos y de muchas otras marcas y productos que est\u00e1n saltando al metaverso\u201d, dijo Bram Westenbrink, director global de Heineken.[\/perfectpullquote]\n<p>\u201cPor ahora, no se pueden probar los p\u00edxeles y los bytes, as\u00ed que recordamos que la mejor manera de disfrutar de Heineken es en el mundo real\u00bb, brome\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken ha presentado la primera cerveza \u00abelaborada\u00bb en el metaverso. Bautizada como Heineken Silver, esta nueva cerveza se ha dado a conocer este ayer jueves 17 de marzo en la plataforma inmersiva Decentraland, donde los invitados han podido recorrer tambi\u00e9n la cervecer\u00eda virtual de la marca. Los avatares de Bram Westenbrink, director Global de Heineken,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su \"cervecer\u00eda virtual\". Una acci\u00f3n de comunicaci\u00f3n que ser\u00e1 ejemplo para otras marcas. Como siempre decimos \"en la web 3.0 la imaginaci\u00f3n al poder\". #luxonomy #heineken #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[480,1262],"thb-sponsors":[],"class_list":["post-20794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-heineken","tag-metaverso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &quot;cervecer\u00eda virtual&quot; | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &quot;cervecer\u00eda virtual&quot; | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Heineken ha presentado la primera cerveza \u00abelaborada\u00bb en el metaverso. Bautizada como Heineken Silver, esta nueva cerveza se ha dado a conocer este ayer jueves 17 de marzo en la plataforma inmersiva Decentraland, donde los invitados han podido recorrer tambi\u00e9n la cervecer\u00eda virtual de la marca. Los avatares de Bram Westenbrink, director Global de Heineken,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T15:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LUXONOMY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"LUXONOMY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/\"},\"author\":{\"name\":\"LUXONOMY\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/459568702b6556217f9f0b7fa2b0afb0\"},\"headline\":\"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &#8220;cervecer\u00eda virtual&#8221;\",\"datePublished\":\"2022-03-18T15:15:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/\"},\"wordCount\":269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1\",\"keywords\":[\"Heineken\",\"metaverso\"],\"articleSection\":[\"Metaverso\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/\",\"name\":\"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su \\\"cervecer\u00eda virtual\\\" | LUXONOMY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1\",\"datePublished\":\"2022-03-18T15:15:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &#8220;cervecer\u00eda virtual&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"name\":\"LUXONOMY\",\"description\":\"The Economy of Fashion &amp; Luxury\",\"publisher\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#organization\",\"name\":\"LUXONOMY\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i2.wp.com\\\/luxonomy.net\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1\",\"width\":1000,\"height\":515,\"caption\":\"LUXONOMY\"},\"image\":{\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/luxonomy\",\"https:\\\/\\\/www.instagram.com\\\/luxonomy\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/luxonomy\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/#\\\/schema\\\/person\\\/459568702b6556217f9f0b7fa2b0afb0\",\"name\":\"LUXONOMY\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/a6436cdb14fdaf9c21808e63d0da2055.jpg?ver=1788971635\",\"url\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/a6436cdb14fdaf9c21808e63d0da2055.jpg?ver=1788971635\",\"contentUrl\":\"https:\\\/\\\/luxonomy.net\\\/wp-content\\\/litespeed\\\/avatar\\\/a6436cdb14fdaf9c21808e63d0da2055.jpg?ver=1788971635\",\"caption\":\"LUXONOMY\"},\"sameAs\":[\"https:\\\/\"],\"url\":\"https:\\\/\\\/luxonomy.net\\\/es\\\/author\\\/luxonomy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su \"cervecer\u00eda virtual\" | LUXONOMY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/","og_locale":"es_ES","og_type":"article","og_title":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su \"cervecer\u00eda virtual\" | LUXONOMY","og_description":"Heineken ha presentado la primera cerveza \u00abelaborada\u00bb en el metaverso. Bautizada como Heineken Silver, esta nueva cerveza se ha dado a conocer este ayer jueves 17 de marzo en la plataforma inmersiva Decentraland, donde los invitados han podido recorrer tambi\u00e9n la cervecer\u00eda virtual de la marca. Los avatares de Bram Westenbrink, director Global de Heineken,&hellip;","og_url":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/","og_site_name":"LUXONOMY","article_publisher":"https:\/\/www.facebook.com\/luxonomy","article_published_time":"2022-03-18T15:15:59+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&quality=89&ssl=1","type":"image\/jpeg"}],"author":"LUXONOMY","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"LUXONOMY","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#article","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/"},"author":{"name":"LUXONOMY","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/459568702b6556217f9f0b7fa2b0afb0"},"headline":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &#8220;cervecer\u00eda virtual&#8221;","datePublished":"2022-03-18T15:15:59+00:00","mainEntityOfPage":{"@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/"},"wordCount":269,"commentCount":0,"publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"image":{"@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1","keywords":["Heineken","metaverso"],"articleSection":["Metaverso"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/","url":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/","name":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su \"cervecer\u00eda virtual\" | LUXONOMY","isPartOf":{"@id":"https:\/\/luxonomy.net\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#primaryimage"},"image":{"@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1","datePublished":"2022-03-18T15:15:59+00:00","breadcrumb":{"@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#primaryimage","url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/luxonomy.net\/es\/heineken-bromea-con-el-metaverso-y-lanza-una-cerveza-virtual-presentada-en-su-cerveceria-virtual\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/luxonomy.net\/es\/"},{"@type":"ListItem","position":2,"name":"Heineken bromea con el Metaverso y lanza una cerveza virtual presentada en su &#8220;cervecer\u00eda virtual&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/luxonomy.net\/es\/#website","url":"https:\/\/luxonomy.net\/es\/","name":"LUXONOMY","description":"The Economy of Fashion &amp; Luxury","publisher":{"@id":"https:\/\/luxonomy.net\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luxonomy.net\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/luxonomy.net\/es\/#organization","name":"LUXONOMY","url":"https:\/\/luxonomy.net\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","contentUrl":"https:\/\/i2.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/MOCKUP-TODOS-LUXONOMY.jpg?fit=1000%2C515&ssl=1","width":1000,"height":515,"caption":"LUXONOMY"},"image":{"@id":"https:\/\/luxonomy.net\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luxonomy","https:\/\/www.instagram.com\/luxonomy\/","https:\/\/www.linkedin.com\/company\/luxonomy\/"]},{"@type":"Person","@id":"https:\/\/luxonomy.net\/es\/#\/schema\/person\/459568702b6556217f9f0b7fa2b0afb0","name":"LUXONOMY","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/a6436cdb14fdaf9c21808e63d0da2055.jpg?ver=1788971635","url":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/a6436cdb14fdaf9c21808e63d0da2055.jpg?ver=1788971635","contentUrl":"https:\/\/luxonomy.net\/wp-content\/litespeed\/avatar\/a6436cdb14fdaf9c21808e63d0da2055.jpg?ver=1788971635","caption":"LUXONOMY"},"sameAs":["https:\/"],"url":"https:\/\/luxonomy.net\/es\/author\/luxonomy\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paPhBa-5po","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Heineken-lanza-una-cerveza-virtual-elaborada-en-el-metaverso.jpg?fit=1200%2C675&ssl=1","_links":{"self":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/20794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/comments?post=20794"}],"version-history":[{"count":2,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/20794\/revisions"}],"predecessor-version":[{"id":20797,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/posts\/20794\/revisions\/20797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media\/20795"}],"wp:attachment":[{"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/media?parent=20794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/categories?post=20794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/tags?post=20794"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/luxonomy.net\/es\/wp-json\/wp\/v2\/thb-sponsors?post=20794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}