{"id":20769,"date":"2022-03-17T11:13:58","date_gmt":"2022-03-17T10:13:58","guid":{"rendered":"https:\/?p=20769"},"modified":"2022-03-17T11:13:58","modified_gmt":"2022-03-17T10:13:58","slug":"comienza-el-lujo-3-0-lvmh-presenta-su-propio-embajador-virtual-del-metaverso","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/comienza-el-lujo-3-0-lvmh-presenta-su-propio-embajador-virtual-del-metaverso\/","title":{"rendered":"Comienza el Lujo 3.0: LVMH presenta su propio embajador virtual del Metaverso"},"content":{"rendered":"<p><strong>LVMH ha creado un embajador virtual<\/strong> para presentar las novedades de su marca en la pr\u00f3xima edici\u00f3n de la conferencia <strong>Viva Technology<\/strong>, prevista del 15 al 18 de junio en Par\u00eds. El <strong>avatar femenino<\/strong>, que tiene ojos gris azulados y una melena marr\u00f3n ondulada con rayas blancas en la parte delantera, apareci\u00f3 en la <strong>convocatoria del conglomerado de lujo para la sexta edici\u00f3n de su Premio a la Innovaci\u00f3n LVMH<\/strong>, que recibi\u00f3 un r\u00e9cord de m\u00e1s de 950 entradas este a\u00f1o, seg\u00fan un portavoz del grupo.<\/p>\n<p>El <strong>personaje virtual<\/strong>, que a\u00fan no tiene nombre, har\u00e1 declaraciones sobre innovaci\u00f3n, tecnolog\u00eda y temas relacionados con lo digital para <strong>LVMH y sus 75 marcas durante VivaTech<\/strong>, que espera <strong>m\u00e1s de 1.500 expositores<\/strong> para esta edici\u00f3n h\u00edbrida, que incluir\u00e1 un evento f\u00edsico. en el <strong>centro de exposiciones Porte de Versailles<\/strong>.<\/p>\n<p>Aunque el presidente y director ejecutivo de LVMH, Bernard Arnault, est\u00e1 adoptando oficialmente un enfoque cauteloso hacia el metaverso, el grupo de lujo m\u00e1s grande del mundo ha estado explorando las posibilidades del entorno digital y sus innovaciones adyacentes. El a\u00f1o pasado, se asoci\u00f3 con Prada Group y Compagnie Financi\u00e8re Richemont en Aura Blockchain Consortium, que promueve el uso de una \u00fanica soluci\u00f3n de cadena de bloques abierta a todas las marcas de lujo en todo el mundo.<\/p><div id=\"luxon-2685631501\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Y LVMH no es ajeno a trabajar con personajes virtuales. Louis Vuitton , la marca estrella del grupo, reclut\u00f3 al personaje Lightning de Final Fantasy para sus anuncios de primavera de 2016 y, en 2019, uni\u00f3 fuerzas con Riot Games, el creador del popular videojuego multijugador en l\u00ednea &#8220;League of Legends&#8221;, creando aspectos de campeones para jugadores<\/p>\n<p>Sin embargo, LVMH ha carecido de un vocero de alto perfil para la innovaci\u00f3n digital desde la partida de su director digital Ian Rogers en 2020. Sus responsabilidades ahora las comparten varios ejecutivos: el director de informaci\u00f3n Franck Le Moal, que est\u00e1 a cargo de proyectos de TI como Aura y el director general omnicanal Michael David, cuya funci\u00f3n se centra en el uso.<\/p>\n<p>En enero, el grupo nombr\u00f3 a la ex ejecutiva de Sephora, Nelly Mensah, como vicepresidenta de innovaci\u00f3n digital, directora de criptograf\u00eda y metaverso. Se espera que divida su tiempo entre la ciudad de Nueva York y Par\u00eds mientras ayuda a las marcas a explorar las posibilidades de la realidad virtual y la realidad aumentada.<\/p>\n<p>Tambi\u00e9n se les pide a los candidatos para el Premio a la Innovaci\u00f3n de LVMH que muestren sus soluciones para la experiencia de productos virtuales\/3D y el metaverso. Es una de las seis categor\u00edas en las que pueden competir, junto con omnicanal y minorista; conocimiento de los medios y de la marca; excelencia en operaciones y fabricaci\u00f3n; experiencia de los empleados y responsabilidad social corporativa, y sostenibilidad.<\/p><div id=\"luxon-416902316\" class=\"luxon-7-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSIAD_empresas_THEI_horizontal_4x3_v5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?fit=2000%2C1500&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?w=2000&ssl=1 2000w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1600%2C1200&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"2000\" height=\"1500\"   \/><\/a><\/div>\n<p>Las empresas emergentes preseleccionadas tendr\u00e1n la oportunidad de trabajar con LVMH y sus marcas, y los ganadores de cada categor\u00eda ser\u00e1n homenajeados en una ceremonia de entrega de premios durante VivaTech. Tambi\u00e9n se otorgar\u00e1 un premio especial a una empresa emergente por la soluci\u00f3n de datos e inteligencia artificial m\u00e1s convincente. Una de las nuevas empresas ser\u00e1 nombrada ganadora del Premio a la Innovaci\u00f3n LVMH 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH ha creado un embajador virtual para presentar las novedades de su marca en la pr\u00f3xima edici\u00f3n de la conferencia Viva Technology, prevista del 15 al 18 de junio en Par\u00eds. El avatar femenino, que tiene ojos gris azulados y una melena marr\u00f3n ondulada con rayas blancas en la parte delantera, apareci\u00f3 en la convocatoria&hellip;<\/p>\n","protected":false},"author":19,"featured_media":20770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Comienza el Lujo 3.0: LVMH presenta su propio embajador virtual del Metaverso #LVMH #luxonomy #metafluencers #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[585,1425,1262],"thb-sponsors":[],"class_list":["post-20769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-lvmh","tag-metafluencers","tag-metaverso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comienza el Lujo 3.0: LVMH presenta su propio embajador virtual del Metaverso | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/comienza-el-lujo-3-0-lvmh-presenta-su-propio-embajador-virtual-del-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comienza el Lujo 3.0: LVMH presenta su propio embajador virtual del Metaverso | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"LVMH ha creado un embajador virtual para presentar las novedades de su marca en la pr\u00f3xima edici\u00f3n de la conferencia Viva Technology, prevista del 15 al 18 de junio en Par\u00eds. El avatar femenino, que tiene ojos gris azulados y una melena marr\u00f3n ondulada con rayas blancas en la parte delantera, apareci\u00f3 en la convocatoria&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/comienza-el-lujo-3-0-lvmh-presenta-su-propio-embajador-virtual-del-metaverso\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T10:13:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/Comienza-el-Lujo-3.0-LVMH-presenta-su-propio-embajador-virtual-del-Metaverso.png?fit=1332%2C850&quality=80&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1332\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pablo 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