{"id":20744,"date":"2022-03-15T15:46:23","date_gmt":"2022-03-15T14:46:23","guid":{"rendered":"https:\/?p=20744"},"modified":"2022-03-15T15:46:23","modified_gmt":"2022-03-15T14:46:23","slug":"nft-de-relojes-de-lujo-oportunidad-o-dolor-de-cabeza","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/nft-de-relojes-de-lujo-oportunidad-o-dolor-de-cabeza\/","title":{"rendered":"NFT de relojes de lujo: \u00bfoportunidad o dolor de cabeza?"},"content":{"rendered":"

Las marcas de relojes de lujo<\/strong> se preguntan si el floreciente mercado de bienes virtuales creado por el auge de las NFT<\/strong> y las primeras etapas del metaverso presenta una oportunidad real o un verdadero dolor de cabeza<\/strong>.<\/p>\n

Para algunos, la entrada temprana en el metaverso, una realidad paralela persistente creada por la uni\u00f3n de mundos virtuales, donde los usuarios pueden comprar y \u201cusar\u201d productos digitales, podr\u00eda brindarles una ventaja competitiva a largo plazo<\/strong>. Despu\u00e9s de todo, los mercados de relojes de lujo y NFT est\u00e1n arraigados en una cultura de coleccionismo.<\/p>\n

Pero el metaverso tambi\u00e9n desaf\u00eda la filosof\u00eda central detr\u00e1s de las empresas m\u00e1s grandes del sector: que la mec\u00e1nica y la artesan\u00eda tienen un significado profundo y un valor duradero<\/strong>.<\/p>

\"\"<\/a><\/div>\n

En enero, el presidente de LVMH, Bernard Arnault<\/strong>, afirm\u00f3 que el metaverso presentaba una oportunidad comercial<\/strong>, pero que el grupo no ten\u00eda prisa por “vender zapatillas virtuales por 10 \u20ac”.<\/strong><\/p>\n

Los relojeros han comenzado a incursionar en el espacio.<\/strong> El a\u00f1o pasado, Jacob & Co. se convirti\u00f3 en la primera marca de lujo en vender una versi\u00f3n digital de uno de sus relojes<\/strong>, el NFT SF24 Tourbillon<\/strong>, que se vendi\u00f3 en una subasta por 100.000 d\u00f3lares<\/strong>. En febrero, Louis Moinet<\/strong>, que fabrica solo unos pocos cientos de relojes f\u00edsicos al a\u00f1o, ofreci\u00f3 su primera colecci\u00f3n NFT<\/strong>, una serie de 1.000 piezas \u00fanicas que, seg\u00fan dice, se agotaron en siete minutos cuando sali\u00f3 a la venta el mes pasado.<\/strong><\/p>\n

La divisi\u00f3n de Relojer\u00eda y Joyer\u00eda de LVMH, y sus marcas, que incluyen a Bulgari, Hublot y TAG Heuer<\/strong>, estaban experimentando con la tecnolog\u00eda. \u201cDeber\u00edamos ser parte de esto y lo seremos\u201d, indican.<\/strong><\/p>\n

El director ejecutivo de TAG Heuer, Fr\u00e9d\u00e9ric Arnault<\/strong>, confirm\u00f3 que la marca est\u00e1 explorando el espacio, mientras que el director ejecutivo de Bulgari, Jean-Christophe Babin<\/strong>, dijo que ve un gran potencial en las NFT y el metaverso. \u201cEl metaverso podr\u00eda ser una lupa del mundo real y llevarnos a un pa\u00eds de ensue\u00f1o, como Alicia en el pa\u00eds de las maravillas\u201d, dijo Babin.<\/p>

\"\"<\/a><\/div>\n

Pero el metaverso tambi\u00e9n abre un mundo de disputas legales<\/strong>. En enero, Herm\u00e8s demand\u00f3 a Mason Rothschild por sus NFT “MetaBirkin”<\/strong>, alegando infracci\u00f3n de marca registrada. Ser\u00e1 interesante ver qu\u00e9 sucede con Generative Watches, una colecci\u00f3n de 1000 NFT que imitan los dise\u00f1os de los dos relojeros m\u00e1s grandes de Suiza<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las marcas de relojes de lujo se preguntan si el floreciente mercado de bienes virtuales creado por el auge de las NFT y las primeras etapas del metaverso presenta una oportunidad real o un verdadero dolor de cabeza. Para algunos, la entrada temprana en el metaverso, una realidad paralela persistente creada por la uni\u00f3n de…<\/p>\n","protected":false},"author":19,"featured_media":20745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"NFT de relojes de lujo: \u00bfoportunidad o dolor de cabeza?. Las marcas de relojes de lujo se preguntan si el floreciente mercado de bienes virtuales creado por el auge de las NFT y las primeras etapas del metaverso presenta una oportunidad real o un verdadero dolor de cabeza. Los relojeros han comenzado a incursionar en el espacio. El a\u00f1o pasado, Jacob & Co. se convirti\u00f3 en la primera marca de lujo en vender una versi\u00f3n digital de uno de sus relojes, el NFT SF24 Tourbillon, que se vendi\u00f3 en una subasta por 100.000 d\u00f3lares. En febrero, Louis Moinet, que fabrica solo unos pocos cientos de relojes f\u00edsicos al a\u00f1o, ofreci\u00f3 su primera colecci\u00f3n NFT, una serie de 1.000 piezas \u00fanicas que, seg\u00fan dice, se agotaron en siete minutos cuando sali\u00f3 a la venta el mes pasado. #luxonomy #nfts #metaverso #relojer\u00eda","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[1262,1377],"thb-sponsors":[],"class_list":["post-20744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-metaverso","tag-nfts"],"yoast_head":"\nNFT de relojes de lujo: \u00bfoportunidad o dolor de cabeza? | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/nft-de-relojes-de-lujo-oportunidad-o-dolor-de-cabeza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFT de relojes de lujo: \u00bfoportunidad o dolor de cabeza? | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Las marcas de relojes de lujo se preguntan si el floreciente mercado de bienes virtuales creado por el auge de las NFT y las primeras etapas del metaverso presenta una oportunidad real o un verdadero dolor de cabeza. 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