{"id":20722,"date":"2022-03-13T13:55:35","date_gmt":"2022-03-13T12:55:35","guid":{"rendered":"https:\/?p=20722"},"modified":"2022-03-13T14:00:29","modified_gmt":"2022-03-13T13:00:29","slug":"conoce-al-magnate-inmobiliario-del-metaverso-andrew-kiguel","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/conoce-al-magnate-inmobiliario-del-metaverso-andrew-kiguel\/","title":{"rendered":"Conoce al magnate inmobiliario del metaverso Andrew Kiguel"},"content":{"rendered":"

Olv\u00eddate de los medios de comunicaci\u00f3n, el petr\u00f3leo o las redes sociales<\/strong>, est\u00e1 surgiendo una nueva generaci\u00f3n de magnates<\/strong> en el naciente sector de las propiedades inmobiliarias “virtuales” del metaverso<\/strong>.<\/p>\n

Andrew Kiguel<\/strong>, director ejecutivo de la firma de inversi\u00f3n en criptoactivos Tokens.com,<\/strong> afirma que \u00e9l y su compa\u00f1\u00eda han acumulado una cartera de propiedades de metaverso en varios mundos virtuales, algunas de las cuales valen millones de d\u00f3lares<\/strong>.<\/p>\n

Kiguel se neg\u00f3 a revelar cu\u00e1nto hab\u00eda ganado la compa\u00f1\u00eda con su tierra del metaverso, pero dijo que la compa\u00f1\u00eda mira sus inversiones con una mentalidad a largo plazo<\/strong>. En cuanto a la cartera de bienes ra\u00edces digitales de su empresa, dice que esto es solo el comienzo<\/strong>.<\/p>

\"\"<\/a><\/div>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]\u201cNo queremos vender la tierra, queremos seguir comprando tierra\u201d, indica.[\/perfectpullquote]\n

El metaverso actual se compone de una serie de plataformas que crean mundos digitales<\/strong> donde los usuarios pueden socializar, asistir a conciertos digitales, jugar y comprar y vender cosas. Algunos mundos del metaverso, como Decentraland y The Sandbox, incorporan NFT y criptomonedas<\/strong> para brindar a los usuarios m\u00e1s propiedad de elementos como la tierra dentro de las plataformas<\/strong>.<\/p>\n

En el mundo f\u00edsico, los magnates inmobiliarios ganan dinero<\/strong> de varias maneras: cobrando el alquiler, creando espacios publicitarios o vendiendo sus propiedades cuando aprecian su valor. Lo mismo ocurre en el metaverso.<\/strong><\/p>

\"\"<\/a><\/div>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]\u201cCreemos que hay un gran plan de negocios aqu\u00ed con respecto a los anunciantes que quieren pagarnos por espacio, ya sea vallas publicitarias digitales, tiendas virtuales o preparar eventos para ellos en esta nueva forma de redes sociales y entorno de juegos\u201d, dijo Kiguel.[\/perfectpullquote]\n

Una de las parcelas m\u00e1s valiosas de Tokens.com en el metaverso se encuentra en el centro de uno de los barrios m\u00e1s populares de Decentraland, el distrito de la moda.<\/strong> La trama fue noticia en noviembre pasado por ser, en ese momento, la tierra de metaverso m\u00e1s cara jam\u00e1s comprada por 2,43 millones de d\u00f3lares<\/strong>. Se utilizar\u00e1 este mes para albergar una \u201csemana de la moda\u201d en el metaverso<\/strong>. Tommy Hilfiger y Dolce & Gabbana<\/strong>, entre otros dise\u00f1adores, participar\u00e1n en el desfile de modas que se llevar\u00e1 a cabo en un terreno que mide el equivalente al metaverso de 25.000 metros cuadrados.<\/p>\n

Kiguel tambi\u00e9n dijo que la compa\u00f1\u00eda planea construir espacios publicitarios en cada esquina de su distrito de la moda<\/strong> para vender a las empresas que quieren su nombre frente a los asistentes a la semana de la moda<\/strong>.<\/p>\n

En otra propiedad, con forma de torre de oficinas gigante completa con un espacio para eventos en la azotea, Tokens.com vende publicidad y organiza eventos para empresas<\/strong>.<\/p>\n

Muchas plataformas de metaverso han limitado espec\u00edficamente la cantidad de “tierra”<\/strong> que ponen a disposici\u00f3n para crear un mercado a partir de esa escasez. Decentraland<\/strong>, por ejemplo, solo tiene 45.000 parcelas de bienes ra\u00edces digitales disponibles para la venta<\/strong>. Sandbox<\/strong>, otra importante plataforma de metaverso, tiene solo 166.464 parcelas de bienes ra\u00edces digitales disponibles<\/strong>. Super\u00f3 los dos millones de usuarios la semana pasada.<\/p>\n

A medida que los usuarios han llegado, tambi\u00e9n lo han hecho las marcas. Empresas como Miller Lite y Samsung<\/strong> ya han creado experiencias de metaverso y otras como McDonald’s y Walmart<\/strong> tienen planes en proceso. La entrada de estas grandes empresas significa que el metaverso pronto podr\u00eda llenarse de marcas y publicidad<\/strong>.<\/p>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]\u201cLos ni\u00f1os de hoy no ven televisi\u00f3n, no van a los centros comerciales: hacen sus compras en l\u00ednea, no leen peri\u00f3dicos, consumen informaci\u00f3n en las plataformas de redes sociales y el metaverso es la pr\u00f3xima plataforma de redes sociales, \u201d asegura Kiguel.[\/perfectpullquote]\n","protected":false},"excerpt":{"rendered":"

Olv\u00eddate de los medios de comunicaci\u00f3n, el petr\u00f3leo o las redes sociales, est\u00e1 surgiendo una nueva generaci\u00f3n de magnates en el naciente sector de las propiedades inmobiliarias “virtuales” del metaverso. Andrew Kiguel, director ejecutivo de la firma de inversi\u00f3n en criptoactivos Tokens.com, afirma que \u00e9l y su compa\u00f1\u00eda han acumulado una cartera de propiedades de…<\/p>\n","protected":false},"author":19,"featured_media":20726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Conoce al magnate inmobiliario del metaverso Andrew Kiguel. Olv\u00eddate de los medios de comunicaci\u00f3n, el petr\u00f3leo o las redes sociales, est\u00e1 surgiendo una nueva generaci\u00f3n de magnates en el naciente sector de las propiedades inmobiliarias \"virtuales\" del metaverso. Andrew Kiguel, director ejecutivo de la firma de inversi\u00f3n en criptoactivos Tokens.com, afirma que \u00e9l y su compa\u00f1\u00eda han acumulado una cartera de propiedades de metaverso en varios mundos virtuales, algunas de las cuales valen millones de d\u00f3lares. #luxonomy #metaverso #andrewkiguel","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376],"tags":[1488,1262],"thb-sponsors":[],"class_list":["post-20722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","tag-andrew-kiguel","tag-metaverso"],"yoast_head":"\nConoce al magnate inmobiliario del metaverso Andrew Kiguel | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/conoce-al-magnate-inmobiliario-del-metaverso-andrew-kiguel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce al magnate inmobiliario del metaverso Andrew Kiguel | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Olv\u00eddate de los medios de comunicaci\u00f3n, el petr\u00f3leo o las redes sociales, est\u00e1 surgiendo una nueva generaci\u00f3n de magnates en el naciente sector de las propiedades inmobiliarias “virtuales” del metaverso. Andrew Kiguel, director ejecutivo de la firma de inversi\u00f3n en criptoactivos Tokens.com, afirma que \u00e9l y su compa\u00f1\u00eda han acumulado una cartera de propiedades de…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/conoce-al-magnate-inmobiliario-del-metaverso-andrew-kiguel\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-13T12:55:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-13T13:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/03\/PhotoRoom_20220313_135908.jpg?fit=2016%2C1512&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2016\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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