{"id":20510,"date":"2022-02-25T13:53:44","date_gmt":"2022-02-25T12:53:44","guid":{"rendered":"https:\/?p=20510"},"modified":"2022-02-25T13:53:44","modified_gmt":"2022-02-25T12:53:44","slug":"la-semana-de-la-moda-de-nueva-york-toma-el-metaverso","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/la-semana-de-la-moda-de-nueva-york-toma-el-metaverso\/","title":{"rendered":"La Semana de la Moda de Nueva York toma el metaverso"},"content":{"rendered":"

A medida que se sientan las bases de este mundo digital emergente<\/strong>, las marcas<\/strong> se encuentran en el proceso de descubrir qu\u00e9 funciona y qu\u00e9 no. Era inevitable que el metaverso asomara la cabeza en la Semana de la Moda de Nueva York<\/strong>.<\/p>\n

Jonathan Simkhai, Maisie Wilen e Imitation of Christ,<\/strong> el proyecto de arte y moda conceptual fundado hace aproximadamente dos d\u00e9cadas, trabajaron en torno al concepto en sus \u00faltimas colecciones, aunque de maneras muy diferentes. Simkhai, as\u00ed como Eckhaus Latta y Altuzarra, tambi\u00e9n profundizaron en la categor\u00eda de NFT<\/strong> adyacente al metaverso.<\/p>\n

Sin embargo, lo que compartieron los enfoques dispares fue la sensaci\u00f3n de tratar de descubrir el lugar de la moda en este mundo digital emergente<\/strong>, que a\u00fan no existe por completo como lo definen generalmente los tecn\u00f3logos. Sus cimientos a\u00fan se est\u00e1n sentando, y las marcas est\u00e1n en el proceso de determinar qu\u00e9 funciona y qu\u00e9 no, con resultados a veces mixtos.<\/p>

\"\"<\/a><\/div>\n

Si bien pueden ver una oportunidad en la venta de ropa virtual<\/strong>, por ejemplo, las marcas generalmente siguen ganando dinero con las ventas de prendas hechas con telas e hilos sencillos, y lo seguir\u00e1n haciendo durante al menos un tiempo. Un desaf\u00edo que tienen que enfrentar es c\u00f3mo traducir la ropa del mundo real a versiones digitales<\/strong> que puedan ser la pieza central de un espect\u00e1culo virtual al tiempo que comunican la conveniencia de su material de origen f\u00edsico.<\/p>\n

Simkhai, un fijo en la programaci\u00f3n de Nueva York, se salt\u00f3 un desfile en persona y opt\u00f3 por un desfile en Second Life<\/strong>, el mundo en l\u00ednea lanzado en 2003.<\/p>

\"\"<\/a><\/div>\n

En la pasarela, puede ser dif\u00edcil ver la ropa en detalle. A distancia, se sent\u00edan aplastados, de la forma en que a menudo se ven los objetos lejanos en un videojuego. M\u00e1s de cerca, las complejidades eran m\u00e1s visibles, pero a pesar de todo el trabajo que claramente se dedic\u00f3 a ellos, tanto por parte de Simkhai como de sus socios tecnol\u00f3gicos, todav\u00eda pod\u00edan verse como aproximaciones gr\u00e1ficas de la ropa, en lugar de ropa en s\u00ed. Los juegos online a menudo tienen que comprometer los detalles de sus im\u00e1genes para que el juego sea suave y fluido, sobre todo para los usuarios con conexiones a Internet m\u00e1s lentas u ordenadores menos potentes.<\/p>\n

\"\"<\/p>\n

\u201cEstos son los primeros d\u00edas de los metaversos\u201d, dijo Julia Schwartz, cofundadora de Everyrealm. \u201cAlgo as\u00ed como fueros los d\u00edas de acceso telef\u00f3nico a Internet por m\u00f3dem\u201d.<\/p>\n

Si bien Second Life no se encuentra en las primeras etapas, Schwartz y Katie Witkin, directora de marketing de Everyrealm, enfatizaron que son pioneros en un nuevo territorio al convertir la ropa real de Simkhai en prendas digitales que se ver\u00e1n primero online. Inevitablemente habr\u00e1 algo de aprendizaje involucrado. La ropa virtual sali\u00f3 a la venta en Second Life el d\u00eda del desfile y al d\u00eda siguiente los editores y compradores pudieron ver la colecci\u00f3n f\u00edsica con cita previa. Seis art\u00edculos tambi\u00e9n saldr\u00e1n a la venta como NFT con diferentes niveles.<\/p>\n

En opini\u00f3n de Schwartz de Everyrealm, el objetivo de las presentaciones virtuales no es reemplazar los eventos del mundo real sino complementarlos, brindando a los artistas y dise\u00f1adores la oportunidad de probar cosas sin las limitaciones del mundo real<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A medida que se sientan las bases de este mundo digital emergente, las marcas se encuentran en el proceso de descubrir qu\u00e9 funciona y qu\u00e9 no. Era inevitable que el metaverso asomara la cabeza en la Semana de la Moda de Nueva York. Jonathan Simkhai, Maisie Wilen e Imitation of Christ, el proyecto de arte…<\/p>\n","protected":false},"author":10,"featured_media":20511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"La Semana de la Moda de Nueva York toma el metaverso.\r\n\r\nA medida que se sientan las bases de este mundo digital emergente, las marcas se encuentran en el proceso de descubrir qu\u00e9 funciona y qu\u00e9 no. Era inevitable que el metaverso asomara la cabeza en la Semana de la Moda de Nueva York.\r\n\r\n#luxonomy #metaverso #moda #NYFashionWeek","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376,534],"tags":[1262,586,1463],"thb-sponsors":[],"class_list":["post-20510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","category-moda","tag-metaverso","tag-moda","tag-ny-fashion-week"],"yoast_head":"\nLa Semana de la Moda de Nueva York toma el metaverso | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/la-semana-de-la-moda-de-nueva-york-toma-el-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Semana de la Moda de Nueva York toma el metaverso | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"A medida que se sientan las bases de este mundo digital emergente, las marcas se encuentran en el proceso de descubrir qu\u00e9 funciona y qu\u00e9 no. 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