{"id":20507,"date":"2022-02-25T13:15:56","date_gmt":"2022-02-25T12:15:56","guid":{"rendered":"https:\/?p=20507"},"modified":"2022-08-31T12:13:57","modified_gmt":"2022-08-31T10:13:57","slug":"lvmh-japan-y-softbank-corp-se-asocian-para-mejorar-la-experiencia-del-cliente-de-lvmh-con-tecnologia","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/lvmh-japan-y-softbank-corp-se-asocian-para-mejorar-la-experiencia-del-cliente-de-lvmh-con-tecnologia\/","title":{"rendered":"LVMH Japan y SoftBank Corp. se asocian para mejorar la experiencia del cliente de LVMH con tecnolog\u00eda"},"content":{"rendered":"

LVMH Mo\u00ebt Hennessy Louis Vuitton Japan KK (“LVMH Japan”) y SoftBank Corp. (“SoftBank”) firmaron una asociaci\u00f3n estrat\u00e9gica el 22 de febrero para mejorar la experiencia del cliente y los servicios para marcas de lujo aprovechando la tecnolog\u00eda. Esta asociaci\u00f3n combina la experiencia de ambas compa\u00f1\u00edas para desarrollar y acelerar nuevas experiencias de clientes en las tiendas y en l\u00ednea, utilizando una gama de soluciones y conocimientos de SoftBank.<\/p>\n

LVMH Jap\u00f3n adapta sus servicios a un entorno en evoluci\u00f3n que incluye la expansi\u00f3n de las ventas en l\u00ednea, la clientela remota y el apoyo a una diversidad de intereses entre los segmentos de clientes nuevos y m\u00e1s j\u00f3venes. Combinando la reconocida tradici\u00f3n, creatividad y calidad de LVMH con la tecnolog\u00eda de punta y la competencia en digitalizaci\u00f3n de SoftBank, LVMH Japan y SoftBank asumir\u00e1n el desaf\u00edo de crear experiencias innovadoras para los clientes y acelerar la transformaci\u00f3n digital. Ambos tambi\u00e9n responder\u00e1n a cambios adicionales en el entorno empresarial en el futuro.<\/p>\n

Esta asociaci\u00f3n permitir\u00e1 acelerar las siguientes innovaciones y tecnolog\u00edas clave para LVMH Jap\u00f3n:<\/p>

\"\"<\/a><\/div>\n

Las tecnolog\u00edas VR\/5G permitir\u00e1n nuevas experiencias e historias de marca para los clientes: utilizando el poder de 5G, los clientes en las tiendas disfrutar\u00e1n de la comunicaci\u00f3n en tiempo real con los artesanos en espacios de realidad virtual y experimentar\u00e1n el proceso de fabricaci\u00f3n de los productos y la inmersi\u00f3n en la historia y los valores de la Maison. . LVMH Japan y SoftBank proceder\u00e1n con la consideraci\u00f3n de este proyecto concretamente para crear una experiencia de cliente innovadora.
\nComunicaci\u00f3n basada en LINE con los clientes:
\nLVMH Jap\u00f3n ha intensificado la digitalizaci\u00f3n de la comunicaci\u00f3n con el cliente mediante la creaci\u00f3n de cuentas oficiales para algunas marcas en la aplicaci\u00f3n de mensajer\u00eda LINE operada por una de las empresas del grupo SoftBank, LINE Corporation. A partir de ahora, las Maisons de LVMH ir\u00e1n a\u00fan m\u00e1s lejos y desarrollar\u00e1n nuevas iniciativas de marketing operativo y casos de uso de datos con el apoyo de las funciones de Official Line Account.<\/p>\n

Pagos sin efectivo: en 2018, LVMH Jap\u00f3n implement\u00f3 una aplicaci\u00f3n de servicio de pago proporcionada por SB Payment Service Corp., una empresa del grupo SoftBank. Esta aplicaci\u00f3n facilit\u00f3 los servicios de pago con c\u00f3digo QR en China y los pagos basados \u200b\u200ben tabletas en cualquier lugar dentro de las tiendas, lo que contribuy\u00f3 a experiencias de compra de lujo y aumento de las ventas. En el futuro, LVHM Jap\u00f3n considerar\u00e1 implementar “PayPay” y otros servicios de pago con c\u00f3digo QR para brindar a\u00fan m\u00e1s opciones sin efectivo, lo que facilitar\u00e1 un servicio al cliente m\u00e1s fluido para a\u00fan m\u00e1s clientes.
\nToni Belloni, Director General del Grupo, LVMH declar\u00f3 lo siguiente:<\/p>

\"\"<\/a><\/div>\n

\u201cEsta nueva asociaci\u00f3n significativa y sin precedentes con SoftBank es el reflejo de nuestras grandes ambiciones: adoptar la tecnolog\u00eda digital para ofrecer nuevos servicios y caracter\u00edsticas que mantengan a los clientes en el centro. Al combinar nuestros mejores enfoques en su clase en nuestras respectivas industrias, nos llevar\u00e1 hacia adelante. Las nuevas oportunidades que se ofrecen a nuestros clientes son exactamente para lo que trabajan nuestros talentosos equipos en LVMH: una experiencia \u00fanica e inolvidable\u201d.<\/p>\n

Yasuyuki Imai, director representante y director de operaciones de SoftBank Corp. declar\u00f3 lo siguiente:<\/p>\n

\u201cEstamos orgullosos de tener esta asociaci\u00f3n estrat\u00e9gica con LVMH Jap\u00f3n. Bajo nuestra estrategia ‘Beyond Carrier’, SoftBank impulsa DX en varios sectores de la industria, aprovechando tecnolog\u00edas avanzadas respaldadas por nuestra base comercial de comunicaciones. Con esta asociaci\u00f3n estrat\u00e9gica, trabajaremos en estrecha colaboraci\u00f3n con LVMH Jap\u00f3n, que gestiona varios negocios de marcas de lujo de fama mundial, para implementar una serie de medidas que mejoren las experiencias de los clientes a trav\u00e9s de la tecnolog\u00eda. Como resultado, anticipamos una aceleraci\u00f3n de la transformaci\u00f3n digital en el sector de la moda y m\u00e1s all\u00e1\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

LVMH Mo\u00ebt Hennessy Louis Vuitton Japan KK (“LVMH Japan”) y SoftBank Corp. (“SoftBank”) firmaron una asociaci\u00f3n estrat\u00e9gica el 22 de febrero para mejorar la experiencia del cliente y los servicios para marcas de lujo aprovechando la tecnolog\u00eda. Esta asociaci\u00f3n combina la experiencia de ambas compa\u00f1\u00edas para desarrollar y acelerar nuevas experiencias de clientes en las…<\/p>\n","protected":false},"author":19,"featured_media":20508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"LVMH Japan y SoftBank Corp. se asocian para mejorar la experiencia del cliente de LVMH con tecnolog\u00eda\r\n\r\nLVMH Mo\u00ebt Hennessy Louis Vuitton Japan KK (\"LVMH Japan\") y SoftBank Corp. (\"SoftBank\") firmaron una asociaci\u00f3n estrat\u00e9gica el 22 de febrero para mejorar la experiencia del cliente y los servicios para marcas de lujo aprovechando la tecnolog\u00eda. Esta asociaci\u00f3n combina la experiencia de ambas compa\u00f1\u00edas para desarrollar y acelerar nuevas experiencias de clientes en las tiendas y en l\u00ednea, utilizando una gama de soluciones y conocimientos de SoftBank.\r\n\r\n#luxonomy #LVMH #Softbank","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128,1713,541],"tags":[552,241,327],"thb-sponsors":[1183],"class_list":["post-20507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-patrocinado","category-tech","tag-economia","tag-tech","tag-tecnologia"],"yoast_head":"\nLVMH Japan y SoftBank Corp. se asocian para mejorar la experiencia del cliente de LVMH con tecnolog\u00eda | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/lvmh-japan-y-softbank-corp-se-asocian-para-mejorar-la-experiencia-del-cliente-de-lvmh-con-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LVMH Japan y SoftBank Corp. se asocian para mejorar la experiencia del cliente de LVMH con tecnolog\u00eda | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"LVMH Mo\u00ebt Hennessy Louis Vuitton Japan KK (“LVMH Japan”) y SoftBank Corp. 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