{"id":20179,"date":"2022-01-31T13:37:22","date_gmt":"2022-01-31T12:37:22","guid":{"rendered":"https:\/?p=20179"},"modified":"2022-01-31T13:37:22","modified_gmt":"2022-01-31T12:37:22","slug":"hennessy-8-los-licores-de-lujo-de-lvmh-se-unen-al-sector-nft","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/hennessy-8-los-licores-de-lujo-de-lvmh-se-unen-al-sector-nft\/","title":{"rendered":"Hennessy 8, los licores de lujo de LVMH se unen al sector NFT"},"content":{"rendered":"<p>La marca de co\u00f1ac de gama alta <strong>Hennessy<\/strong> se ha asociado con la <strong>plataforma blockchain BlockBar<\/strong> para la venta de <strong>Hennessy 8,<\/strong> una mezcla artesanal de edici\u00f3n limitada que ha tardado cinco a\u00f1os en fabricarse y celebra los <strong>250 a\u00f1os de historia de Hennessy<\/strong>. A trav\u00e9s de la asociaci\u00f3n, <strong>los consumidores podr\u00e1n comprar un token no fungible ( NFT ) equivalente a dos de las botellas de co\u00f1ac y canjearlo por el producto f\u00edsico o intercambiarlo en un mercado secundario<\/strong>.<\/p>\n<p><strong>Hennessy<\/strong>, parte del grupo <strong>LVMH<\/strong>, tiene que enfrentar el <strong>mismo desaf\u00edo que cualquier marca de lujo cuyo valor radica en la marca: la falsificaci\u00f3n<\/strong>. Con botellas que se venden por <strong>m\u00e1s de 1.000 d\u00f3lares<\/strong>, es comprensible que el productor de co\u00f1ac valore proteger la autenticidad de su marca.<\/p>\n<p>El co\u00f1ac se produce en Francia y m\u00e1s del 99% se vende en exportaciones. Con tantos intermediarios, cadenas de suministro y mercados secundarios involucrados, las oportunidades de <strong>fraude<\/strong> aumentan y mantener el control sobre qui\u00e9n tiene derecho a vender el producto se vuelve m\u00e1s desafiante.<\/p><div id=\"luxon-3446923523\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>La soluci\u00f3n de <strong>BlockBar<\/strong>, una de las primeras soluciones NFT directas al consumidor en la industria del vino y las bebidas espirituosas, est\u00e1 asumiendo parte de este desaf\u00edo. Al menos <strong>por ahora, el proyecto solo se aplica a dos de las botellas Hennessy-8, de las cuales hay 250 en total<\/strong>. Las botellas se almacenan en una instalaci\u00f3n segura en <strong>Singapur<\/strong> administrada por <strong>BlockStart<\/strong> y <strong>cada una tiene un NFT correspondiente<\/strong>. Los NFT se pueden comprar en un mercado designado a trav\u00e9s de <strong>tarjeta de cr\u00e9dito o criptomoneda. Luego, los consumidores pueden optar por canjearlo por el producto f\u00edsico, mantener el NFT y canjearlo en el futuro, o cambiarlo en el mercado<\/strong>.<\/p>\n<p>Los propietarios de los dos NFT para botellas numeradas 1 y 250 tambi\u00e9n ser\u00e1n <strong>invitados a visitar la propiedad de Hennessy<\/strong> en <strong>Francia<\/strong>. Los dos NFT est\u00e1n disponibles para un solo comprador a un precio de aproximadamente <strong>226.450 d\u00f3lares cada uno.<\/strong><\/p>\n<p><strong>BlockBar se lanz\u00f3 en octubre del a\u00f1o pasado y ya se ha asociado con marcas exclusivas de licores<\/strong>, incluido el whisky escoc\u00e9s <strong>Glenfiddich<\/strong> y el ron colombiano <strong>Dictador<\/strong>.<\/p>\n<p>La soluci\u00f3n mejora la escasez, la autenticidad y la comercializaci\u00f3n en el mercado secundario de los art\u00edculos, lo que ayuda a <strong>mantener un alto valor de marca<\/strong>. Siempre existe alg\u00fan riesgo al tratar con una empresa nueva para una marca de lujo como Hennessy. Pero la otra cara de la moneda es la capacidad de usar NFT como herramienta promocional.<\/p><div id=\"luxon-2261546116\" class=\"luxon-7-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSIAD_empresas_THEI_horizontal_4x3_v5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?fit=2000%2C1500&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?w=2000&ssl=1 2000w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1600%2C1200&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"2000\" height=\"1500\"   \/><\/a><\/div>\n<p>La soluci\u00f3n tiene el <strong>potencial de ser una herramienta \u00fatil para los coleccionistas de bebidas alcoh\u00f3licas<\/strong> y mejorar toda la experiencia del consumidor al comprar una botella.<\/p>\n<p>Mientras tanto, blockchain se ha utilizado para demostrar la edad del whisky escoc\u00e9s y para los cierres de botellas de vino para <strong>evitar falsificaciones<\/strong>. En la industria del vino, <strong>Crurated<\/strong> lanz\u00f3 un servicio de vinos basado en membres\u00eda usando blockchain y la firma australiana de tecnolog\u00eda agr\u00edcola <strong>Entrust<\/strong> est\u00e1 usando la soluci\u00f3n de <strong>Hedera Hashgraph<\/strong> para verificar la autenticidad de las botellas de vino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de co\u00f1ac de gama alta Hennessy se ha asociado con la plataforma blockchain BlockBar para la venta de Hennessy 8, una mezcla artesanal de edici\u00f3n limitada que ha tardado cinco a\u00f1os en fabricarse y celebra los 250 a\u00f1os de historia de Hennessy. A trav\u00e9s de la asociaci\u00f3n, los consumidores podr\u00e1n comprar un token&hellip;<\/p>\n","protected":false},"author":19,"featured_media":20183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Hennessy 8, los licores de lujo de LVMH se unen al sector NFT.\r\n\r\nLa marca de co\u00f1ac de gama alta Hennessy se ha asociado con la plataforma blockchain BlockBar para la venta de Hennessy 8, una mezcla artesanal de edici\u00f3n limitada que ha tardado cinco a\u00f1os en fabricarse y celebra los 250 a\u00f1os de historia de Hennessy. A trav\u00e9s de la asociaci\u00f3n, los consumidores podr\u00e1n comprar un token no fungible ( NFT ) equivalente a dos de las botellas de co\u00f1ac y canjearlo por el producto f\u00edsico o intercambiarlo en un mercado secundario.\r\n\r\n#HENNESSY #LVMH #METAVERSO #NFT #LUXONOMY","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376,541],"tags":[796,585,1262,1434],"thb-sponsors":[],"class_list":["post-20179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","category-tech","tag-hennessy","tag-lvmh","tag-metaverso","tag-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hennessy 8, los licores de lujo de LVMH se unen al sector NFT | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/hennessy-8-los-licores-de-lujo-de-lvmh-se-unen-al-sector-nft\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hennessy 8, los licores de lujo de LVMH se unen al sector NFT | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La marca de co\u00f1ac de gama alta Hennessy se ha asociado con la plataforma blockchain BlockBar para la venta de Hennessy 8, una mezcla artesanal de edici\u00f3n limitada que ha tardado cinco a\u00f1os en fabricarse y celebra los 250 a\u00f1os de historia de Hennessy. A trav\u00e9s de la asociaci\u00f3n, los consumidores podr\u00e1n comprar un token&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/hennessy-8-los-licores-de-lujo-de-lvmh-se-unen-al-sector-nft\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-31T12:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2022\/01\/Hennessy-8-los-licores-de-lujo-ahora-se-unen-al-sector-NFT.jpeg?fit=1100%2C619&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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