{"id":20029,"date":"2022-01-17T11:53:59","date_gmt":"2022-01-17T10:53:59","guid":{"rendered":"https:\/?p=20029"},"modified":"2022-01-17T11:53:59","modified_gmt":"2022-01-17T10:53:59","slug":"timberland-lanza-un-programa-para-reciclar-tus-viejas-botas-o-ropa-y-convertirlas-en-nuevas","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/timberland-lanza-un-programa-para-reciclar-tus-viejas-botas-o-ropa-y-convertirlas-en-nuevas\/","title":{"rendered":"Timberland lanza un programa para reciclar tus viejas botas o ropa y convertirlas en nuevas"},"content":{"rendered":"

Timberloop<\/strong>, un programa que lanza Timberland<\/strong>, y recuperar\u00e1 botas y ropa viejas para renovarlas o reciclarlas en nuevos productos, en una clara apuesta de la empresa por la circularidad.<\/p>\n

“Circularidad<\/strong>” se ha convertido en una palabra imprescindible en el mundo de la moda, y las marcas utilizan el t\u00e9rmino general para referirse a todo, desde el uso de materiales ecol\u00f3gicos hasta la venta de art\u00edculos de segunda mano. Pero convertirse en una empresa verdaderamente circular es m\u00e1s dif\u00edcil de lo que parece, como lo est\u00e1 descubriendo de primera mano Timberland, la ic\u00f3nica marca estadounidense de botas fundada en 1975<\/strong>.<\/p>\n

“Timberloop<\/strong>” invita a los clientes a devolver los productos Timberland usados<\/strong> \u200b\u200bpara que puedan restaurarse o desmontarse y luego reciclarse. Para una marca que genera m\u00e1s de 11 mil millones de d\u00f3lares en ingresos anuales, este programa es una reto muy importante, que requer\u00eda asociarse con expertos en sus mercados globales, incluidos EE. UU., Europa y Asia, que pod\u00edan desarmar zapatos y ropa y transformarlos. en nuevos productos. Ahora, la gran pregunta es si suficientes consumidores estar\u00e1n dispuestos a hacer el esfuerzo de devolver sus productos viejos y si Timberland puede escalar este programa.<\/p>

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El concepto de econom\u00eda circular ha existido desde la d\u00e9cada de 1960. Se refiere a alejarse de un sistema lineal en el que los consumidores usan los productos y luego los tiran. En cambio, los productos permanecer\u00edan en circulaci\u00f3n el mayor tiempo posible al ser reparados, reacondicionados y revendidos. Luego, al final de sus vidas, ser\u00edan reciclados en nuevos productos, minimizando la cantidad de materias primas que necesitan ser extra\u00eddas.<\/p>\n

A medida que el cambio clim\u00e1tico empeora, las marcas promocionan cada vez m\u00e1s sus pr\u00e1cticas circulares. Muchos, sin embargo, solo se enfocan en una peque\u00f1a parte del proceso. Empresas como ThredUp y TheRealReal se centran en la venta de productos de segunda mano, mientras que marcas como Everlane y Reformation utilizan pl\u00e1stico reciclado en su fabricaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Timberloop, un programa que lanza Timberland, y recuperar\u00e1 botas y ropa viejas para renovarlas o reciclarlas en nuevos productos, en una clara apuesta de la empresa por la circularidad. “Circularidad” se ha convertido en una palabra imprescindible en el mundo de la moda, y las marcas utilizan el t\u00e9rmino general para referirse a todo, desde…<\/p>\n","protected":false},"author":1,"featured_media":20030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Timberland lanza un programa para reciclar tus viejas botas o ropa y convertirlas en nuevas.\r\n\r\n#CIRCULARIDAD #ECOLUJO #ECOLUXURY #MODA #TIMBERLAND #TIMBERLOOP #LUXONOMY","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[688],"tags":[1420,808,233,586,1421,1422],"thb-sponsors":[],"class_list":["post-20029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-circularidad","tag-ecolujo","tag-ecoluxury","tag-moda","tag-timberland","tag-timberloop"],"yoast_head":"\nTimberland lanza un programa para reciclar tus viejas botas o ropa y convertirlas en nuevas | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/timberland-lanza-un-programa-para-reciclar-tus-viejas-botas-o-ropa-y-convertirlas-en-nuevas\/\" \/>\n<meta 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