{"id":19463,"date":"2021-12-16T15:37:14","date_gmt":"2021-12-16T14:37:14","guid":{"rendered":"https:\/?p=19463"},"modified":"2021-12-16T15:37:14","modified_gmt":"2021-12-16T14:37:14","slug":"nike-se-une-al-metaverso-y-adquiere-rtfkt-dedicada-a-la-creacion-de-activos-digitales","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/nike-se-une-al-metaverso-y-adquiere-rtfkt-dedicada-a-la-creacion-de-activos-digitales\/","title":{"rendered":"Nike se une al Metaverso y adquiere RTFKT, dedicada a la creaci\u00f3n de activos digitales"},"content":{"rendered":"

A poco menos de dos meses del lanzamiento oficial de este novedoso mercado del Metaverso<\/strong>, son varias las empresas de renombre que ya se sumaron al nuevo mundo creado por Zuckerberg: Gucci, Disney y Adidas, son algunas de ellas<\/strong>.<\/p>\n

Esta \u00faltima, por ejemplo, anunci\u00f3 d\u00edas atr\u00e1s el lanzamiento de un coleccionable POAP NFT<\/strong> \u00fanico en su tipo en el que se puede observar el logotipo insignia de la firma de color azul girando sobre un fondo coloreado con la fecha 2021 inscripta en el mismo.<\/p>\n

Ahora, el competidor de toda la vida de Adidas no quiere quedarse atr\u00e1s, tanto en el mundo de los NFTs, como del Metaverso. Se trata ni m\u00e1s ni menos que de Nike<\/strong>, la cual anunci\u00f3 la adquisici\u00f3n de RTFKT, una firma dedicada a la creaci\u00f3n de activos digitales y otros productos virtuales<\/strong>.<\/p>

\"\"<\/a><\/div>\n

RTFKT es una startup creada en enero de 2020<\/strong>, enfocada en la elaboraci\u00f3n productos y experiencias virtuales mediante blockchain, realidad aumentada y motores de juegos<\/strong> y, por supuesto, tokens no fungibles<\/strong>. Sus creadores y directores son Benoit Pagotto, Chris Le y Steven Vasilev<\/strong>, quienes pasar\u00e1n ahora a formar parte del equipo de trabajo de Nike.<\/p>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”Esta adquisici\u00f3n es otro paso que acelera la transformaci\u00f3n digital de Nike y nos permite servir a los atletas y creadores en la intersecci\u00f3n del deporte, la creatividad, los juegos y la cultura”, destac\u00f3 al respecto de la noticia John Donahoe, presidente y CEO de Nike.[\/perfectpullquote]\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]El objetivo de la acci\u00f3n es ampliar la huella digital y las capacidades de<\/strong> Nike, as\u00ed como tambi\u00e9n hacer crecer la comunidad de RTFKT. “Esta es una oportunidad \u00fanica para desarrollar la marca RTFKT y estamos entusiasmados de beneficiarnos de la fuerza y \u200b\u200bla experiencia de Nike para construir las comunidades que amamos”, sum\u00f3 Pagotto.[\/perfectpullquote]\n

El acuerdo con RTFKT forma parte de la estrategia de Nike para sumar su liderazgo en la industria de vestimenta deportiva dentro del creciente metaverso<\/strong>. El fabricante de art\u00edculos deportivos ya coqueteo anteriormente con los coleccionables digitales basados en Blockchain, cuando el sistema a\u00fan se encontraba en lento auge en 2019, seg\u00fan revelaron algunas solicitudes de Nike ante la Oficina de Marcas y Patentes de EE.UU.<\/p>

\"\"<\/a><\/div>\n

Por el momento, se desconocen las cifras de la operaci\u00f3n, pero se presume que podr\u00eda haber sido alta, ya que el mundo de los NFT ya esta moviendo millones<\/strong>. Por ejemplo, la colecci\u00f3n de NFT con forma de zapatillas deportivas llamada FEWOCiOUS x RTFKT se vendi\u00f3 en apenas 7 minutos tras salir a la venta, generando 3.1 millones de d\u00b4pla<\/strong> en total.<\/p>\n","protected":false},"excerpt":{"rendered":"

A poco menos de dos meses del lanzamiento oficial de este novedoso mercado del Metaverso, son varias las empresas de renombre que ya se sumaron al nuevo mundo creado por Zuckerberg: Gucci, Disney y Adidas, son algunas de ellas. Esta \u00faltima, por ejemplo, anunci\u00f3 d\u00edas atr\u00e1s el lanzamiento de un coleccionable POAP NFT \u00fanico en…<\/p>\n","protected":false},"author":19,"featured_media":19464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Nike se une al Metaverso y adquiere RTFKT, dedicada a la creaci\u00f3n de activos digitales.\r\n\r\nEl mundo de los NFT ya esta moviendo millones. Por ejemplo, la colecci\u00f3n de NFT con forma de zapatillas deportivas llamada FEWOCiOUS x RTFKT se vendi\u00f3 en apenas 7 minutos tras salir a la venta, generando 3.1 millones de d\u00f3lares en total.\r\n\r\n#luxonomy #metaverso #metaverse","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1376,541],"tags":[1264,1262,397],"thb-sponsors":[],"class_list":["post-19463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverso","category-tech","tag-metaverse","tag-metaverso","tag-nike"],"yoast_head":"\nNike se une al Metaverso y adquiere RTFKT, dedicada a la creaci\u00f3n de activos digitales | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/nike-se-une-al-metaverso-y-adquiere-rtfkt-dedicada-a-la-creacion-de-activos-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike se une al Metaverso y adquiere RTFKT, dedicada a la creaci\u00f3n de activos digitales | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"A poco menos de dos meses del lanzamiento oficial de este novedoso mercado del Metaverso, son varias las empresas de renombre que ya se sumaron al nuevo mundo creado por Zuckerberg: Gucci, Disney y Adidas, son algunas de ellas. 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