{"id":19217,"date":"2021-12-01T12:19:02","date_gmt":"2021-12-01T11:19:02","guid":{"rendered":"https:\/?p=19217"},"modified":"2021-12-01T12:22:18","modified_gmt":"2021-12-01T11:22:18","slug":"el-escandalo-de-loreal-con-dos-de-los-mayores-influencers-de-china","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/el-escandalo-de-loreal-con-dos-de-los-mayores-influencers-de-china\/","title":{"rendered":"El esc\u00e1ndalo de L’Or\u00e9al con dos de los mayores influencers de China"},"content":{"rendered":"

L’Or\u00e9al<\/strong> ha sufrido un enorme esc\u00e1ndalo en China<\/strong> despu\u00e9s de que dos influyentes l\u00edderes en las redes sociales vendieran grandes cantidades de las mascarillas faciales de belleza de la compa\u00f1\u00eda francesa<\/strong> de cosm\u00e9ticos<\/strong> a los consumidores mientras afirmaban err\u00f3neamente que era la oferta que ellos hac\u00edan era m\u00e1s barata que en cualquier lugar<\/strong>. Los influencers Austin Li Jiaqi y Wei Ya<\/strong> llegan regularmente a decenas de millones de compradores en sus dos transmisiones en vivo de comercio electr\u00f3nico<\/strong>, y el festival \u201cD\u00eda del Soltero<\/strong>\u201d del 11 de noviembre se ha convertido en una de sus transmisiones m\u00e1s esperadas.<\/p>\n

Este a\u00f1o, entre los muchos productos que Jiaqi y Ya estaban vendiendo en el D\u00eda de los Solteros<\/strong> estaba la oferta supuestamente especial de lotes de 50 m\u00e1scaras de L’Or\u00e9al<\/strong> por 429 yenes (66,30 d\u00f3lares). Pero poco despu\u00e9s surgi\u00f3 que el mismo acuerdo estaba disponible directamente de L’Or\u00e9al por 258 yenes.<\/p>\n

Li, conocido como el “rey del l\u00e1piz labial” (Lipstick King) de China<\/strong> por su capacidad para vender una gran cantidad de productos en l\u00ednea, y Wei, una ex estrella del pop<\/strong> que salt\u00f3 a la fama como el ganador del equivalente chino de Pop Idol, comenzaron a recibir grandes cantidades de quejas de compradores furiosos<\/strong>.<\/p>

\"\"<\/a><\/div>\n
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Wei Ya<\/figcaption><\/figure>\n

Ambos influencers se disculparon<\/strong>. Despu\u00e9s de que L’Or\u00e9al no dijera de inmediato que compensar\u00eda a quienes compraron las m\u00e1scaras<\/strong>, los influencers dijeron que ya no mostrar\u00edan nunca m\u00e1s los productos de la compa\u00f1\u00eda<\/strong>.<\/p>\n

L’Or\u00e9al tuvo finalmente que disculparse y confirm\u00f3 que proporcionar\u00eda una compensaci\u00f3n.<\/strong><\/p>\n

En un comunicado, la compa\u00f1\u00eda culp\u00f3 a su “mecanismo de ventas demasiado complejo”<\/strong> y dijo que hab\u00eda “encontrado una soluci\u00f3n constructiva y satisfactoria para abordar las quejas recientes de los clientes en relaci\u00f3n con la promoci\u00f3n del d\u00eda del soltero”.<\/p>\n

La disputa no ha sido agradable para ninguno de los involucrados<\/strong>, y muestra cu\u00e1n importantes se han vuelto los influencers como promotores de art\u00edculos de lujo en China.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

L’Or\u00e9al ha sufrido un enorme esc\u00e1ndalo en China despu\u00e9s de que dos influyentes l\u00edderes en las redes sociales vendieran grandes cantidades de las mascarillas faciales de belleza de la compa\u00f1\u00eda francesa de cosm\u00e9ticos a los consumidores mientras afirmaban err\u00f3neamente que era la oferta que ellos hac\u00edan era m\u00e1s barata que en cualquier lugar. Los influencers…<\/p>\n","protected":false},"author":19,"featured_media":19219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"El esc\u00e1ndalo de L'Or\u00e9al con dos de los mayores influencers de China.\r\n\r\nL'Or\u00e9al ha sufrido un enorme esc\u00e1ndalo en China despu\u00e9s de que dos influyentes l\u00edderes en las redes sociales vendieran grandes cantidades de las mascarillas faciales de belleza de la compa\u00f1\u00eda francesa de cosm\u00e9ticos a los consumidores mientras afirmaban err\u00f3neamente que era la oferta que ellos hac\u00edan era m\u00e1s barata que en cualquier lugar. Los influencers Austin Li Jiaqi y Wei Ya llegan regularmente a decenas de millones de compradores en sus dos transmisiones en vivo de comercio electr\u00f3nico, y el festival \u201cD\u00eda del Soltero\u201d del 11 de noviembre se ha convertido en una de sus transmisiones m\u00e1s esperadas.\r\n\r\nEste a\u00f1o, entre los muchos productos que Jiaqi y Ya estaban vendiendo en el D\u00eda de los Solteros estaba la oferta supuestamente especial de lotes de 50 m\u00e1scaras de L'Or\u00e9al por 429 yenes (66,30 d\u00f3lares). Pero poco despu\u00e9s surgi\u00f3 que el mismo acuerdo estaba disponible directamente de L'Or\u00e9al por 258 yenes.\r\n\r\nLi, conocido como el \"rey del l\u00e1piz labial\" de China por su capacidad para vender una gran cantidad de productos en l\u00ednea, y Wei, una ex estrella del pop que salt\u00f3 a la fama como el ganador del equivalente chino de Pop Idol, comenzaron a recibir grandes cantidades de quejas de compradores furiosos.\r\n\r\nAmbos influencers se disculparon. Despu\u00e9s de que L'Or\u00e9al no dijera de inmediato que compensar\u00eda a quienes compraron las m\u00e1scaras, los influencers dijeron que ya no mostrar\u00edan nunca m\u00e1s los productos de la compa\u00f1\u00eda.\r\n\r\n#luxonomy #loreal #china #austinlijiaqi #weiya #LipstickKing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[774,792,505],"tags":[793,1361,332,886,1362],"thb-sponsors":[],"class_list":["post-19217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-china","category-sin-categorizar","tag-asia","tag-austin-li-jiaqi","tag-china","tag-loreal","tag-wei-ya"],"yoast_head":"\nEl esc\u00e1ndalo de L'Or\u00e9al con dos de los mayores influencers de China | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/el-escandalo-de-loreal-con-dos-de-los-mayores-influencers-de-china\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El esc\u00e1ndalo de L'Or\u00e9al con dos de los mayores influencers de China | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"L’Or\u00e9al ha sufrido un enorme esc\u00e1ndalo en China despu\u00e9s de que dos influyentes l\u00edderes en las redes sociales vendieran grandes cantidades de las mascarillas faciales de belleza de la compa\u00f1\u00eda francesa de cosm\u00e9ticos a los consumidores mientras afirmaban err\u00f3neamente que era la oferta que ellos hac\u00edan era m\u00e1s barata que en cualquier lugar. 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