{"id":19210,"date":"2021-12-01T11:20:42","date_gmt":"2021-12-01T10:20:42","guid":{"rendered":"https:\/?p=19210"},"modified":"2021-12-01T11:20:42","modified_gmt":"2021-12-01T10:20:42","slug":"amazon-no-esta-listo-para-las-principales-marcas-de-lujo-lorenzo-bertelli-heredero-de-prada","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/amazon-no-esta-listo-para-las-principales-marcas-de-lujo-lorenzo-bertelli-heredero-de-prada\/","title":{"rendered":"“Amazon no est\u00e1 listo para las principales marcas de lujo”, Lorenzo Bertelli, heredero de Prada"},"content":{"rendered":"

Lorenzo Bertelli es el hijo mayor y heredero designado del presidente ejecutivo de Prada<\/strong>, Patrizio Bertelli. Ha prometido mantener independiente al grupo de moda de lujo<\/strong> controlado por la familia cuando tome las riendas aqu\u00ed en unos a\u00f1os. En una presentaci\u00f3n a inversores la semana pasada, su padre lo coron\u00f3 oficialmente como su sucesor<\/strong>, en tres o cuatro a\u00f1os.<\/p>\n

\"\"Lorenzo Bertelli, de 33 a\u00f1os<\/strong>, es actualmente director de marketing de Prada<\/strong> y ha ayudado a impulsar el negocio digital del grupo, que apunta a representar el 15% de las ventas<\/strong> a medio plazo, cuando el porcentaje de ventas online era de solo el 2% antes de la pandemia.<\/p>\n

Al igual que su padre, afirma que el grupo que cotiza en Hong Kong, en el que la familia tiene una participaci\u00f3n del 80%<\/strong>, no est\u00e1 a la venta<\/strong>.<\/p>

\"\"<\/a><\/div>\n

No descarta adquirir otras marcas<\/strong>, indicando que no hab\u00eda oportunidades por el momento, pero \u201cma\u00f1ana no sabemos\u201d. Y descart\u00f3, al menos por el momento, la posibilidad de que las principales marcas del grupo, Prada y la l\u00ednea m\u00e1s joven Miu Miu, vendan en Amazon.com<\/strong>, que busca atraer a prestigiosos nombres de lujo a su plataforma.<\/p>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”Probamos con una de nuestras marcas m\u00e1s peque\u00f1as (Car Shoe) s\u00f3lo para probar”, dijo. “No creemos que en este momento Amazon est\u00e9 listo para las marcas m\u00e1s grandes … No vemos ni Prada ni Miu Miu en la plataforma de Amazon en este momento”. En cambio, reiter\u00f3 que Prada podr\u00eda estar interesada en participar en una empresa conjunta de comercio electr\u00f3nico que est\u00e1n planteando el propietario de Cartier, Richemont, y el minorista online que cotiza en los Estados Unidos, Farfetch.[\/perfectpullquote]\n

Richemont<\/strong> dijo a principios de este mes que estaba en conversaciones avanzadas con Farfetch<\/strong> para venderle una participaci\u00f3n minoritaria en su negocio en l\u00ednea Yoox Net-a-Porter (YNAP)<\/strong>. Agreg\u00f3 que tambi\u00e9n invitar\u00eda a otras firmas a participar para convertir a YNAP en una plataforma para toda la industria sin un accionista mayoritario<\/strong>.<\/p>\n

Una inversi\u00f3n directa en la plataforma “podr\u00eda ser una oportunidad”<\/strong>, dijo Bertelli. La semana pasada, el grupo dio a conocer un objetivo a medio plazo de aumentar su margen de beneficio operativo al 20% de las ventas, por debajo del de competidores m\u00e1s grandes como Louis Vuitton o Gucci y el propio margen de rentabilidad de Prada del 27% en su apogeo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lorenzo Bertelli es el hijo mayor y heredero designado del presidente ejecutivo de Prada, Patrizio Bertelli. Ha prometido mantener independiente al grupo de moda de lujo controlado por la familia cuando tome las riendas aqu\u00ed en unos a\u00f1os. En una presentaci\u00f3n a inversores la semana pasada, su padre lo coron\u00f3 oficialmente como su sucesor, en…<\/p>\n","protected":false},"author":1,"featured_media":19211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\"Amazon no est\u00e1 listo para las principales marcas de lujo\", Lorenzo Bertelli, heredero de Prada.\r\n\r\nLorenzo Bertelli es el hijo mayor y heredero designado del presidente ejecutivo de Prada, Patrizio Bertelli. Ha prometido mantener independiente al grupo de moda de lujo controlado por la familia cuando tome las riendas aqu\u00ed en unos a\u00f1os. En una presentaci\u00f3n a inversores la semana pasada, su padre lo coron\u00f3 oficialmente como su sucesor, en tres o cuatro a\u00f1os.\r\n\r\nLorenzo Bertelli, de 33 a\u00f1os, es actualmente director de marketing de Prada y ha ayudado a impulsar el negocio digital del grupo, que apunta a representar el 15% de las ventas a medio plazo, cuando el porcentaje de ventas online era de solo el 2% antes de la pandemia.\r\n\r\nAfirma: \"No creemos que en este momento Amazon est\u00e9 listo para las marcas m\u00e1s grandes ... No vemos ni Prada ni Miu Miu en la plataforma de Amazon en este momento\"\r\n\r\n#luxonomy #Prada #lorenzobertelli #amazon","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[505,541],"tags":[734,1360,801,1088],"thb-sponsors":[],"class_list":["post-19210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-tech","tag-amazon","tag-lorenzo-bertelli","tag-lujo-digital","tag-prada"],"yoast_head":"\n"Amazon no est\u00e1 listo para las principales marcas de lujo", Lorenzo Bertelli, heredero de Prada | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/amazon-no-esta-listo-para-las-principales-marcas-de-lujo-lorenzo-bertelli-heredero-de-prada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Amazon no est\u00e1 listo para las principales marcas de lujo", Lorenzo Bertelli, heredero de Prada | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Lorenzo Bertelli es el hijo mayor y heredero designado del presidente ejecutivo de Prada, Patrizio Bertelli. Ha prometido mantener independiente al grupo de moda de lujo controlado por la familia cuando tome las riendas aqu\u00ed en unos a\u00f1os. En una presentaci\u00f3n a inversores la semana pasada, su padre lo coron\u00f3 oficialmente como su sucesor, en…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/amazon-no-esta-listo-para-las-principales-marcas-de-lujo-lorenzo-bertelli-heredero-de-prada\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T10:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/12\/lorenzo-bertelli.jpeg?fit=1024%2C576&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LUXONOMY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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