{"id":19130,"date":"2021-11-28T16:29:21","date_gmt":"2021-11-28T15:29:21","guid":{"rendered":"https:\/?p=19130"},"modified":"2021-11-28T16:29:21","modified_gmt":"2021-11-28T15:29:21","slug":"el-consumo-de-lujo-aumentara-un-29-este-proximo-ano-2022","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/el-consumo-de-lujo-aumentara-un-29-este-proximo-ano-2022\/","title":{"rendered":"El consumo de lujo aumentar\u00e1 un 29% este pr\u00f3ximo a\u00f1o 2022"},"content":{"rendered":"

El mercado de lujo personal de accesorios de alta gama, art\u00edculos de cuero y ropa<\/strong> ha vuelto a niveles previos a la pandemia, y los compradores estadounidenses<\/strong> ha superado a los de China<\/strong> en la b\u00fasqueda de las \u00faltimas tendencias de moda, seg\u00fan un estudio publicado por la consultora Bain<\/strong>.<\/p>\n

Se pronostica que el gasto del consumidor global en art\u00edculos de lujo personales, incluida la \u00faltima tendencia de zapatillas o colaboraci\u00f3n de dise\u00f1o, aumentar\u00e1 un 29% este a\u00f1o 2022, a 283 mil millones de euros<\/strong> ($ 325 mil millones). Eso es un regreso a los niveles de 2019 y un cambio de rumbo de la penumbra de los cierres pand\u00e9micos de 2020 que cerraron las tiendas y detuvieron los viajes internacionales. Se espera que la recuperaci\u00f3n sea respaldada por una fuerte temporada de compras navide\u00f1as.<\/p>\n

Y aunque la tasa de crecimiento en China se ha ralentizado desde mediados de agosto,<\/strong> siguen siendo muy fuertes y ha habido una fuerte recuperaci\u00f3n en forma de V para los bienes personales<\/strong>.<\/p>

\"\"<\/a><\/div>\n

El mercado mundial de lujo m\u00e1s grande, que se extiende a viajes, cenas, bellas artes y muebles de alta gama<\/strong>, contin\u00faa rezagado<\/strong> en los niveles de 2019.<\/p>\n

Los consumidores han cambiado el gasto a muebles de alta calidad<\/strong>, ya que muchos han estado pasando tiempo en casa en lugar de viajar por el mundo, mientras que las restricciones de viaje han sido especialmente duras en hoteles de lujo, restaurantes finos y cruceros, todos los sectores que a\u00fan no se han recuperado por completo.<\/p>\n

Se espera que el lujo global alcance los 1,1 billones de euros (1,26 billones de d\u00f3lares) este a\u00f1o<\/strong>, aproximadamente un 10% por debajo de los niveles de 2019. El sector m\u00e1s afectado son los cruceros de lujo<\/strong>, con un gasto del 80% por debajo de los niveles previos a la pandemia y reducido incluso a partir de 2020.<\/p>\n

Con el turismo internacional a\u00fan obstaculizado, los consumidores han comenzado a captar sus nuevas tendencias de moda en casa<\/strong>, en lugar de impulsar las ventas libres de impuestos en el extranjero.<\/p>

\"\"<\/a><\/div>\n

Los consumidores estadounidenses<\/strong> han superado al menos temporalmente a los chinos como los que m\u00e1s gastan<\/strong>, representando un tercio de todas las ventas este a\u00f1o<\/strong>, en comparaci\u00f3n con alrededor del 23% de los compradores chinos, que estaban a la par con los europeos. Se espera que esa tendencia se invierta para 2025<\/strong>, con casi la mitad de todo el gasto de los consumidores chinos, poco m\u00e1s del 20% de los estadounidenses y el 18% de los europeos<\/strong>.<\/p>\n

El turismo<\/strong> se recuperar\u00e1 a fines del pr\u00f3ximo a\u00f1o hasta mediados de 2023<\/strong>, pero se espera que la pandemia haya establecido nuevos h\u00e1bitos, con compradores de lujo que gasten mucho en casa, no necesariamente en el extranjero<\/strong>.<\/p>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Se espera que los turistas regresen. No que sean tan relevantes como antes.[\/perfectpullquote]\n

La pandemia tambi\u00e9n ha acelerado el cambio a las compras online y reforzado el predominio de marcas m\u00e1s importantes en el mercado<\/strong>, al tiempo que fomenta el uso de colaboraciones y campa\u00f1as digitales para captar la atenci\u00f3n.<\/p>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]La pandemia ha ampliado la brecha. Ahora vemos claros ganadores y perdedores. Las marcas m\u00e1s grandes tienen m\u00e1s m\u00fasculo.[\/perfectpullquote]\n

De esta manera, han aprovechado las conexiones entre conglomerados m\u00e1s grandes, como la uni\u00f3n de Gucci y Balenciaga<\/strong> entre las dos marcas propiedad del grupo franc\u00e9s Kering<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El mercado de lujo personal de accesorios de alta gama, art\u00edculos de cuero y ropa ha vuelto a niveles previos a la pandemia, y los compradores estadounidenses ha superado a los de China en la b\u00fasqueda de las \u00faltimas tendencias de moda, seg\u00fan un estudio publicado por la consultora Bain. Se pronostica que el gasto…<\/p>\n","protected":false},"author":19,"featured_media":19136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"El consumo de lujo aumentar\u00e1 un 29% este pr\u00f3ximo a\u00f1o 2022.\r\n\r\nSe pronostica que el gasto del consumidor global en art\u00edculos de lujo personales, incluida la \u00faltima tendencia de zapatillas o colaboraci\u00f3n de dise\u00f1o, aumentar\u00e1 un 29% este a\u00f1o 2022, a 283 mil millones de euros ($ 325 mil millones).\r\n\r\nPor otra parte, los consumidores estadounidenses han superado al menos temporalmente a los chinos como los que m\u00e1s gastan, representando un tercio de todas las ventas este a\u00f1o, en comparaci\u00f3n con alrededor del 23% de los compradores chinos, que estaban a la par con los europeos. Se espera que esa tendencia se invierta para 2025, con casi la mitad de todo el gasto de los consumidores chinos, poco m\u00e1s del 20% de los estadounidenses y el 18% de los europeos.\r\n\r\n#luxonomy #economy #luxury #econom\u00eda #lujo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[552,773],"thb-sponsors":[],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia","tag-informes"],"yoast_head":"\nEl consumo de lujo aumentar\u00e1 un 29% este pr\u00f3ximo a\u00f1o 2022 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/el-consumo-de-lujo-aumentara-un-29-este-proximo-ano-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El consumo de lujo aumentar\u00e1 un 29% este pr\u00f3ximo a\u00f1o 2022 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El mercado de lujo personal de accesorios de alta gama, art\u00edculos de cuero y ropa ha vuelto a niveles previos a la pandemia, y los compradores estadounidenses ha superado a los de China en la b\u00fasqueda de las \u00faltimas tendencias de moda, seg\u00fan un estudio publicado por la consultora Bain. 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