{"id":18817,"date":"2021-11-17T13:06:30","date_gmt":"2021-11-17T12:06:30","guid":{"rendered":"https:\/?p=18817"},"modified":"2021-11-17T13:21:18","modified_gmt":"2021-11-17T12:21:18","slug":"metaverso-una-oportunidad-de-50-billones-de-dolares-para-el-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/metaverso-una-oportunidad-de-50-billones-de-dolares-para-el-lujo\/","title":{"rendered":"Metaverso: una oportunidad de 50 billones de d\u00f3lares para el lujo"},"content":{"rendered":"

Seg\u00fan Morgan Stanley, se espera que la demanda digital de marcas de moda y lujo<\/strong> crezca desde los bajos niveles actuales alcance los 50.000 millones de d\u00f3lares para 2030.<\/strong> Es probable que el Metaverso tarde muchos a\u00f1os en desarrollarse,<\/strong>\u00a0sin embargo, las NFT y los juegos sociales<\/strong> (por ejemplo, juegos online y conciertos a los que asisten avatares de personas<\/strong>) presentan dos oportunidades a corto plazo para las marcas de lujo.<\/strong><\/p>\n

Este fen\u00f3meno desembocar\u00e1 en un incremento del 25% en el resultado bruto (ebit) del sector en los pr\u00f3ximos diez a\u00f1os<\/strong>, generando una oportunidad de facturaci\u00f3n de cerca de 50.000 millones de euros<\/strong>, prev\u00e9 la consultora.<\/p>\n

Seg\u00fan Morgan Stanley, los NFT (tokens no fungibles) y los juegos sociales<\/strong> podr\u00edan expandir el mercado total del lujo en m\u00e1s del 10% en ocho a\u00f1os<\/strong> y aumentar las ganancias<\/strong> de la industria antes de intereses e impuestos en alrededor de un 25%<\/strong>.<\/p>

\"\"<\/a><\/div>\n

En concreto, el mercado de los NFTs crecer\u00e1 hasta 300.000 millones de d\u00f3lares hasta 2030<\/strong>, y, m\u00e1s concretamente, los art\u00edculos h\u00edbridos de<\/strong> lujo (digitales pero complementados con objetos f\u00edsicos) alcanzar\u00e1n una facturaci\u00f3n de hasta 25.000 millones de d\u00f3lares<\/strong>. Actualmente, el lujo s\u00f3lo supone el 1% de los ingresos totales de NFTs<\/strong>, a causa del peligro percibido en valor de marca, opina el informe de Morgan Stanley.<\/p>\n

Por su parte, el negocio del gaming<\/strong>, compuesto por las ventas de art\u00edculos virtuales para avatares o universos digitales accesibles a trav\u00e9s de videojuegos<\/strong>, sumar\u00e1 entre 10.000 millones de d\u00f3lares y 20.000 millones de d\u00f3lares<\/strong> al mercado objetivo del lujo en los pr\u00f3ximos diez a\u00f1os. Algunos de los primeros en lanzarse a este fen\u00f3meno fueron Prada<\/strong>, de la mano de la hist\u00f3rica saga Final Fantasy<\/strong> en 2012, o Louis Vuitton<\/strong> con League of Legends<\/strong> en 2019.<\/p>\n

El gaming<\/strong> es, adem\u00e1s, la categor\u00eda m\u00e1s explotable para el lujo dentro del universo digital<\/strong>: seg\u00fan Morgan Stanley, tiene m\u00e1s potencial que las otras para generar ingresos, suponiendo el 40% de la facturaci\u00f3n total en el metaverso de cara a 2030<\/strong>. Por otro lado, son los NFTs los que otorgan un mayor ebit<\/strong>.<\/p>\n

Al se\u00f1alar c\u00f3mo uno de cada cinco jugadores de Roblox actualiza sus avatares a diario<\/strong>, se\u00f1ala Morgan Stanley que las marcas de lujo est\u00e1n explorando una serie de colaboraciones con plataformas de juegos y el Metaverso.<\/p>

\"\"<\/a><\/div>\n

Tambi\u00e9n dijo que la reciente venta de la marca italiana Dolce & Gabbana de nueve NFT por 5,7 millones de d\u00f3lares<\/strong>, aunque peque\u00f1a, destaca el enorme potencial de los art\u00edculos de lujo virtuales e h\u00edbridos en los pr\u00f3ximos a\u00f1os<\/strong>.<\/p>\n

\u201cEsperamos que todo el sector se beneficie de la llegada del Metaverso<\/strong>, pero vemos que las marcas de lujo suave<\/strong> (pr\u00eat-\u00e0-porter, marroquiner\u00eda, zapatos, etc.) est\u00e1n particularmente bien posicionadas frente al lujo duro<\/strong> (joyer\u00eda y relojes) ,” afirma Morgan Stanley.<\/p>\n

Los NFTs y el gaming ya han comenzado a hacerse un hueco en el sector, respaldados por los grandes de la moda de lujo como Dolce&Gabbana, Balenciaga y Gucci<\/strong> (estas dos \u00faltimas, propiedad del conglomerado Kering<\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Seg\u00fan Morgan Stanley, se espera que la demanda digital de marcas de moda y lujo crezca desde los bajos niveles actuales alcance los 50.000 millones de d\u00f3lares para 2030. Es probable que el Metaverso tarde muchos a\u00f1os en desarrollarse,\u00a0sin embargo, las NFT y los juegos sociales (por ejemplo, juegos online y conciertos a los que…<\/p>\n","protected":false},"author":19,"featured_media":18822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Metaverso: una oportunidad de 50 billones de d\u00f3lares para el lujo.\r\n\r\nEste fen\u00f3meno desembocar\u00e1 en un incremento del 25% en el resultado bruto (ebit) del sector en los pr\u00f3ximos diez a\u00f1os, generando una oportunidad de facturaci\u00f3n de cerca de 50.000 millones de euros.\r\n\r\n#luxonomy #econom\u00eda #lujo #metaverso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128],"tags":[552,1262],"thb-sponsors":[],"class_list":["post-18817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia","tag-metaverso"],"yoast_head":"\nMetaverso: una oportunidad de 50 billones de d\u00f3lares para el lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/metaverso-una-oportunidad-de-50-billones-de-dolares-para-el-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverso: una oportunidad de 50 billones de d\u00f3lares para el lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan Morgan Stanley, se espera que la demanda digital de marcas de moda y lujo crezca desde los bajos niveles actuales alcance los 50.000 millones de d\u00f3lares para 2030. 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