{"id":18578,"date":"2021-11-08T14:26:37","date_gmt":"2021-11-08T13:26:37","guid":{"rendered":"https:\/?p=18578"},"modified":"2021-11-08T14:26:37","modified_gmt":"2021-11-08T13:26:37","slug":"como-marcas-de-lujo-como-burberry-y-coach-estan-usando-el-metaverso-el-dia-del-soltero-en-china","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/como-marcas-de-lujo-como-burberry-y-coach-estan-usando-el-metaverso-el-dia-del-soltero-en-china\/","title":{"rendered":"C\u00f3mo marcas de lujo como Burberry y Coach est\u00e1n usando el metaverso el D\u00eda del Soltero en China"},"content":{"rendered":"

Hace unas semanas explic\u00e1bamos \u00bfqu\u00e9 era el metaverso y c\u00f3mo cambiar\u00e1 el lujo?<\/a>. Habl\u00e1bamos de las experiencias de compra virtuales (y NFT)<\/strong>. Los\u00a0NFTs son tokens que representan bienes digitales o f\u00edsicos. <\/strong>Ahora, las marcas de lujo han entrado en el metaverso de las compras de China<\/strong> con ofertas de NFT<\/strong> antes del festival de compras del D\u00eda de los Solteros, <\/strong>que es este jueves.<\/p>\n

Siguiendo la tendencia est\u00e1 la plataforma de compras Tmall<\/strong> del gigante del comercio electr\u00f3nico Alibaba<\/strong>, que lanz\u00f3 una “Exhibici\u00f3n de Arte Double 11 Metaverse”<\/strong> en su aplicaci\u00f3n m\u00f3vil el mes pasado. Est\u00e1 trabajando con marcas como Burberry<\/strong>, Coach<\/strong> y el relojero suizo Longines<\/strong>, los cuales han creado NFT para el evento<\/strong>.<\/p>\n

Los NFT<\/strong>, llamados “coleccionables digitales<\/strong>” en China, generalmente se empaquetan junto con un art\u00edculo f\u00edsico, y la oferta digital es un art\u00edculo de edici\u00f3n limitada.<\/p>

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Las ofertas de NFT del D\u00eda de los Solteros<\/strong> estaban programadas desde el 20 de octubre al 11 de noviembre<\/strong>, pero muchas de ellas se han agotado d\u00edas antes<\/strong> del evento.<\/p>\n

Burberry<\/strong>, por ejemplo, ya vendi\u00f3 1.000 bufandas de edici\u00f3n especial que ven\u00edan con un NFT de ciervo interactivo<\/strong> y costaban 2.900 yuanes chinos ($ 453) cada una. Las bufandas se lanzaron el 20 de octubre y cuestan un 12% menos que la siguiente bufanda Burberry m\u00e1s barata que todav\u00eda se encuentra en Tmall.<\/p>

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Captura de pantalla de una bufanda de Burberry de edici\u00f3n especial vendida con un NFT de ciervo en China<\/figcaption><\/figure>\n

La mayor\u00eda de las rese\u00f1as de los compradores se centraron en los productos f\u00edsicos, pero algunos comentarios tambi\u00e9n mostraron inter\u00e9s en la parte NFT del trato.<\/p>\n

“Bien, ahora solo estoy esperando la peque\u00f1a mascota que es el coleccionable digital”, escribi\u00f3 un comprador, quien dijo que ya hab\u00eda recibido la bufanda de edici\u00f3n especial.<\/p>\n

Longines<\/strong> ofreci\u00f3 45 NFT de edici\u00f3n limitada con un reloj<\/strong> de 17.300 yuanes chinos (2.700 d\u00f3lares). El fabricante de hardware inform\u00e1tico Alienware<\/strong> tambi\u00e9n est\u00e1 emitiendo 100 NFT de su logotipo con la compra de una computadora port\u00e1til, seg\u00fan la informaci\u00f3n de la cuenta de redes sociales Weibo de Tmall<\/strong>. En el momento de la publicaci\u00f3n, las NFT de Alienware todav\u00eda estaban disponibles.<\/p>\n

\"\"
Un ordenador port\u00e1til Alienware con NFT en la plataforma Tmall de Alibaba<\/figcaption><\/figure>\n

Los NFT, o tokens no fungibles, son activos digitales que vinculan la propiedad a elementos f\u00edsicos o digitales \u00fanicos, como obras de arte, m\u00fasica o videos. Se registran de forma segura en una cadena de bloques, lo que dificulta su alteraci\u00f3n o falsificaci\u00f3n.<\/p>\n

El D\u00eda de los solteros<\/strong> es un evento de compras similar al Black Friday,\u00a0es el 11 de noviembre<\/strong>. El marat\u00f3n de compras, sin embargo, ha comenzado con mucha anticipaci\u00f3n, y las transmisiones en vivo establecieron ventas r\u00e9cord.<\/p>\n

Un influencer<\/strong>, Austin Li Jia Qi<\/strong> – ampliamente conocido en China como “Lipstick King”<\/strong> movi\u00f3 10,7 mil millones de yuanes chinos ($ 1.7 mil millones) de d\u00f3lares en productos en una transmisi\u00f3n en vivo de 12 horas<\/strong>.<\/p>\n

\"\"
Austin Li Jia Qi<\/figcaption><\/figure>\n

A pesar de la pandemia, los gigantes del comercio electr\u00f3nico de China Alibaba y JD.com acumularon ventas r\u00e9cord de $ 115 mil millones en el D\u00eda de los Solteros el a\u00f1o pasado<\/strong>, superando con creces los $ 4.8 mil millones de Amazon en ventas desde el Black Friday de 2020 hasta el Cyber \u200b\u200bMonday.<\/p>\n

Una oportunidad que las marcas de lujo no pueden dejar pasar.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Hace unas semanas explic\u00e1bamos \u00bfqu\u00e9 era el metaverso y c\u00f3mo cambiar\u00e1 el lujo?. Habl\u00e1bamos de las experiencias de compra virtuales (y NFT). Los\u00a0NFTs son tokens que representan bienes digitales o f\u00edsicos. Ahora, las marcas de lujo han entrado en el metaverso de las compras de China con ofertas de NFT antes del festival de compras…<\/p>\n","protected":false},"author":19,"featured_media":18587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"C\u00f3mo marcas de lujo como Burberry y Coach est\u00e1n usando el metaverso el D\u00eda del Soltero en China.\r\n\r\nHace unas semanas explic\u00e1bamos \u00bfqu\u00e9 era el metaverso y c\u00f3mo cambiar\u00e1 el lujo?. Habl\u00e1bamos de las experiencias de compra virtuales (y NFT). Los\u00a0NFTs son tokens que representan bienes digitales o f\u00edsicos. Ahora, las marcas de lujo han entrado en el metaverso de las compras de China con ofertas de NFT antes del festival de compras del D\u00eda de los Solteros, que es este jueves.\r\n\r\nEl D\u00eda de los solteros es un evento de compras similar al Black Friday,\u00a0es el 11 de noviembre.\r\n\r\nA pesar de la pandemia, los gigantes del comercio electr\u00f3nico de China Alibaba y JD.com acumularon ventas r\u00e9cord de $ 115 mil millones en el D\u00eda de los Solteros el a\u00f1o pasado, superando con creces los $ 4.8 mil millones de Amazon en ventas desde el Black Friday de 2020 hasta el Cyber \u200b\u200bMonday.\r\n\r\nUna oportunidad que las marcas de lujo no pueden dejar pasar.\r\n\r\n#luxonomy #luxury #china","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[774,792,505],"tags":[793,332,1295],"thb-sponsors":[],"class_list":["post-18578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-china","category-sin-categorizar","tag-asia","tag-china","tag-dia-de-los-solteros"],"yoast_head":"\nC\u00f3mo marcas de lujo como Burberry y Coach est\u00e1n usando el metaverso el D\u00eda del Soltero en China | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/como-marcas-de-lujo-como-burberry-y-coach-estan-usando-el-metaverso-el-dia-del-soltero-en-china\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo marcas de lujo como Burberry y Coach est\u00e1n usando el metaverso el D\u00eda del Soltero en China | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Hace unas semanas explic\u00e1bamos \u00bfqu\u00e9 era el metaverso y c\u00f3mo cambiar\u00e1 el lujo?. 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