{"id":18420,"date":"2021-11-03T12:26:28","date_gmt":"2021-11-03T11:26:28","guid":{"rendered":"https:\/?p=18420"},"modified":"2022-10-01T14:43:12","modified_gmt":"2022-10-01T12:43:12","slug":"ranking-las-marcas-de-lujo-mas-valiosas-en-2021","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/ranking-las-marcas-de-lujo-mas-valiosas-en-2021\/","title":{"rendered":"Ranking: las marcas de lujo m\u00e1s valiosas en 2021"},"content":{"rendered":"

Ya se va viendo el final del a\u00f1o, y comienzan los rankings anuales. Louis Vuitton<\/strong> se ha clasificado como la empresa de lujo m\u00e1s valiosa en el informe 2021 Top Global Brands de Interbrand<\/strong>. La maison de lujo francesa ocupa el puesto 13<\/strong> y es la \u00fanica empresa de moda que figura entre los 20 primeros.<\/p>\n

Chanel<\/strong> y Herm\u00e8s<\/strong> ocupan los puestos 22<\/strong> y 23<\/strong> respectivamente. Los tres primeros lugares los ocupan los gigantes tecnol\u00f3gicos Apple, Amazon y Microsoft<\/strong>.\u00a0 H&M<\/strong> y Zara<\/strong> ocupan el puesto 43<\/strong> y 45<\/strong> en el informe, que tambi\u00e9n sit\u00faa a los gigantes de la belleza L’Oreal<\/strong> y Sephora<\/strong> en el puesto 53<\/strong> y 100<\/strong>.<\/p>\n

En motor, Toyota<\/strong> encabeza la lista, seguido de Mercedes-Benz, BMW y Tesla<\/strong>. Muy por debajo, Porsche<\/strong> baja hasta la posici\u00f3n 58.<\/p>

\"\"<\/a><\/div>\n

\"\"<\/p>\n

Sephora<\/strong> es la \u00fanica entrada nueva en la lista, lo que quiz\u00e1s represente un mercado estabilizado luego de los efectos disruptivos de la pandemia en 2020. Seg\u00fan el CEO de Sephora , Martin Brok, el \u00e9xito de Sephora se deriva del trabajo excepcional de los 35.000 empleados de la compa\u00f1\u00eda, que ha transformado a Sephora. en una “marca de amor” de lujo para muchos consumidores.<\/p>\n

La entrada de Sephora convierte al Grupo LVMH en el primer conglomerado en tener cinco marcas en el ranking Best Global Brands<\/strong> (Sephora, Louis Vuitton, Tiffany & Co<\/strong> (92), Hennessy<\/strong> (95) y Dior<\/strong> (77).<\/p>\n

Burberry<\/strong> es la \u00fanica empresa brit\u00e1nica de moda que cotiza en la lista. y ocupa el puesto 97. Otras marcas de lujo que figuran entre las cien primeras incluyen Gucci<\/strong> (33) y Prada<\/strong> (94). Los gigantes de la ropa deportiva Nike<\/strong> y Adidas<\/strong> se ubican en el puesto 11 y 49 respectivamente.<\/p>\n

En un contexto de profundos cambios econ\u00f3micos, sociales y tecnol\u00f3gicos a nivel mundial, el informe Best Global Brands de 2021 registr\u00f3 el mayor crecimiento de marca de la historia. El valor combinado de las 100 marcas principales aument\u00f3 de 2,3 billones de d\u00f3lares en 2020 a casi 2,7 billones en 2021, un aumento general del 15 por ciento.<\/p>

\"\"<\/a><\/div>\n

El sector de m\u00e1s r\u00e1pido crecimiento, m\u00e1s valioso y con mejor rendimiento sigue siendo la tecnolog\u00eda. Las tendencias digitales que han apuntalado un fuerte crecimiento en este sector no muestran signos de disminuir y las diferentes formas profesionales y personales en las que los consumidores conf\u00edan en la tecnolog\u00eda basada en la nube, la inteligencia artificial, el streaming y los servicios basados \u200b\u200ben suscripci\u00f3n refuerzan este sector. La representaci\u00f3n de la tecnolog\u00eda en los rankings refleja esto; las tres marcas principales, Apple, Amazon y Microsoft, representan el 62,3 por ciento del valor total de las diez marcas principales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya se va viendo el final del a\u00f1o, y comienzan los rankings anuales. Louis Vuitton se ha clasificado como la empresa de lujo m\u00e1s valiosa en el informe 2021 Top Global Brands de Interbrand. La maison de lujo francesa ocupa el puesto 13 y es la \u00fanica empresa de moda que figura entre los 20…<\/p>\n","protected":false},"author":1,"featured_media":18421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ranking: las marcas de lujo m\u00e1s valiosas en 2021.\r\n\r\nYa se va viendo el final del a\u00f1o, y comienzan los rankings anuales. Louis Vuitton se ha clasificado como la empresa de lujo m\u00e1s valiosa en el informe 2021 Top Global Brands de Interbrand. La maison de lujo francesa ocupa el puesto 13 y es la \u00fanica empresa de moda que figura entre los 20 primeros.\r\n\r\nChanel y Herm\u00e8s ocupan los puestos 22 y 23 respectivamente. Los tres primeros lugares los ocupan los gigantes tecnol\u00f3gicos Apple, Amazon y Microsoft.\u00a0 H&M y Zara ocupan el puesto 43 y 45 en el informe, que tambi\u00e9n sit\u00faa a los gigantes de la belleza L'Oreal y Sephora en el puesto 53 y 100.\r\n\r\nEn motor, Toyota encabeza la lista, seguido de Mercedes-Benz, BMW y Tesla. Muy por debajo, Porsche baja hasta la posici\u00f3n 58.\r\n\r\n#luxonomy #rankings #informes","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128,1629],"tags":[635,552,773,1129],"thb-sponsors":[],"class_list":["post-18420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-rankings","tag-actualidad","tag-economia","tag-informes","tag-rankings"],"yoast_head":"\nRanking: las marcas de lujo m\u00e1s valiosas en 2021 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/ranking-las-marcas-de-lujo-mas-valiosas-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ranking: las marcas de lujo m\u00e1s valiosas en 2021 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Ya se va viendo el final del a\u00f1o, y comienzan los rankings anuales. 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