{"id":18359,"date":"2021-11-02T13:26:30","date_gmt":"2021-11-02T12:26:30","guid":{"rendered":"https:\/?p=18359"},"modified":"2021-11-02T13:57:09","modified_gmt":"2021-11-02T12:57:09","slug":"wuhan-de-centro-de-la-pandemia-a-capital-china-del-lujo","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/wuhan-de-centro-de-la-pandemia-a-capital-china-del-lujo\/","title":{"rendered":"Wuhan, de centro de la pandemia a capital china del Lujo"},"content":{"rendered":"

Wuhan<\/strong>, la ciudad conocida mundialmente por el coronavirus<\/strong>, aquella en la que nunca pensar\u00edamos desde nuestra perspectiva occidental, es un aut\u00e9ntico im\u00e1n para las marcas de lujo<\/strong>. Como ciudad emergente de primer nivel tiene una importancia insustituible en toda la regi\u00f3n central de China<\/strong>, y es hoy en d\u00eda un imprescindible para las marcas mundiales<\/strong> deseosas de ampliar su presencia en la regi\u00f3n.<\/p>\n

Contexto<\/h3>\n

El mercado del lujo en China experiment\u00f3 un salto exponencial en 2020 debido a una reducci\u00f3n de los viajes internacionales por la pandemia de COVID-19<\/strong>. La repatriaci\u00f3n del gasto de lujo<\/strong> ha puesto al pa\u00eds en camino de reclamar la mayor parte del mercado para 2025, seg\u00fan un informe “Mercado de lujo imparable 2020 de China” <\/strong>publicado por Bain<\/strong> en colaboraci\u00f3n con Tmall<\/strong>. El informe tambi\u00e9n se\u00f1ala que las marcas de lujo continuar\u00e1n experimentando un crecimiento interno<\/strong> positivo en 2021 en aproximadamente un 30 por ciento<\/strong>, confirmado por sus resultados recientes del tercer trimestre.<\/p>\n

\"\"<\/p>\n

A medida que las ciudades y regiones de primer nivel en China maduran y se sobresaturan<\/strong>, las marcas de lujo deben buscar \u00e1reas emergentes como China Central<\/strong>, una zona geogr\u00e1fica que consta de muchas culturas e incluye las provincias de Henan, Hubei, Hunan y Jiangxi.<\/p>

\"\"<\/a><\/div>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Wuhan recibi\u00f3 21,2 millones viajeros, m\u00e1s que cualquier otra en el pa\u00eds, superando a muchas ubicaciones de primer nivel como Beijing, Shanghai y Guangzhou.[\/perfectpullquote]\n

Y destaca un fuerte repunte en Wuhan<\/strong>, la capital de la provincia de Hubei, durante el D\u00eda Nacional de China (tambi\u00e9n conocido como Semana Dorada).\u00a0Como informaron los medios estatales, la ciudad recibi\u00f3 a m\u00e1s viajeros (21,2 millones)<\/strong> que cualquier otra en el pa\u00eds, superando a muchas ubicaciones de primer nivel como Beijing, Shanghai y Guangzhou<\/strong>.<\/p>\n

Heartland 66<\/h3>\n

Wuhan Ofrece el mejor entorno para ello<\/strong>. Se trata de Heartland 66<\/strong>, un complejo comercial de categor\u00eda mundial<\/strong>, obra del reconocido promotor Hang Lung Properties<\/strong>. Con una superficie bruta total de unos 450.000 metros cuadrados<\/strong>, Heartland 66 incluye un centro comercial de alta gama de 177.000 metros cuadrados<\/strong> que se inaugur\u00f3 en marzo, una torre de oficinas de grado A y residencias con servicios de primera calidad.<\/p>

\"\"<\/a><\/div>\n
\"\"
Heartland 66<\/figcaption><\/figure>\n

Entre septiembre y octubre, la ciudad ha alcanzado un nuevo r\u00e9cord<\/strong>\u00a0cuando una gran cantidad de casas de lujo de alto nivel dieron a conocer sus nuevas tiendas en Heartland 66<\/strong>, un destino de compras de lujo de alta gama por el que todos los chinos quieren pasar.<\/p>\n

\"\"
Boutique de Dior en varios pisos en Heartland 66 en Wuhan. Foto: Heartland 66<\/figcaption><\/figure>\n

En la primera planta del centro comercial<\/strong> se encuentran LOUIS VUITTON, GUCCI y DIOR (las tiendas transversales de las marcas en China), CELINE, LOEWE, BERLUTI y MOYNAT (primeras en China Central), BALENCIAGA (primera en Wuhan), FENDI y RIMOWA (exclusivas en Wuhan), as\u00ed como SAINT LAURENT, BURBERRY, BOTTEGA VENETA, Loro Piana y MONCLER.<\/p>\n

\"\"
Tienda Loewe en Heartland 66<\/figcaption><\/figure>\n

En la segunda planta<\/strong>, MULBERRY, VILEBREQUIN y PHILIPP PLEIN inauguraron sus primeras boutiques en China Central. Mientras tanto, KENZO, LONGCHAMP y MARC JACOBS tambi\u00e9n estrenaron sus primeras tiendas en Wuhan, redefiniendo el estilo de vida de la moda.<\/p>\n

Una serie de marcas de joyer\u00eda y accesorios de alta gama han inaugurado tambi\u00e9n sus nuevas boutiques, como BVLGARI y PIAGET (primera tienda de venta directa en China Central), CHAUMET (exclusiva en Wuhan), FRED (primera en Wuhan), POMELLATO y MONETA (primera en China Central).<\/p>\n

\"\"
Primera boutique de HUBLOT en China Central en Heartland 66 en Wuhan. Foto- Heartland 66<\/figcaption><\/figure>\n

Las boutiques de relojer\u00eda y escritura incluyen HUBLOT (primera en China Central), VACHERON CONSTANTIN y MONTBLANC (exclusivas en Wuhan), OMEGA, JAEGER-LECOULTRE e IWC.<\/p>\n

Con la diversificaci\u00f3n de las experiencias de compra internacionales, Heartland 66 tambi\u00e9n aporta una amplia gama de marcas en la planta B1, entre las que se encuentran FURLA, APM Monaco, UGG, DIANE VON FURSTENBERG, maje, SANDRO, BORA AKSU, ba&sh, THEORY, DIOR BEAUTY.<\/p>\n

Como empresa l\u00edder de Hong Kong con una amplia cartera de bienes ra\u00edces en la ciudad, Hang Lung Properties<\/strong> ha desarrollado, comprado y administrado complejos comerciales de clase mundial en ciudades clave del continente<\/strong> desde la d\u00e9cada de 1990, y\u00a0Plaza<\/strong> 66 en Shanghai <\/strong>es un referente en todo el pa\u00eds.<\/p>\n

\"\"
Centro Comercial Plaza 66 en Shangai<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Wuhan, la ciudad conocida mundialmente por el coronavirus, aquella en la que nunca pensar\u00edamos desde nuestra perspectiva occidental, es un aut\u00e9ntico im\u00e1n para las marcas de lujo. Como ciudad emergente de primer nivel tiene una importancia insustituible en toda la regi\u00f3n central de China, y es hoy en d\u00eda un imprescindible para las marcas mundiales…<\/p>\n","protected":false},"author":19,"featured_media":18360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Wuhan, de centro de la pandemia a capital china del Lujo.\r\n\r\nWuhan, la ciudad conocida mundialmente por el coronavirus, aquella en la que nunca pensar\u00edamos desde nuestra perspectiva occidental, es un aut\u00e9ntico im\u00e1n para las marcas de lujo. Como ciudad emergente de primer nivel tiene una importancia insustituible en toda la regi\u00f3n central de China, y es hoy en d\u00eda un imprescindible para las marcas mundiales deseosas de ampliar su presencia en la regi\u00f3n. \r\n\r\nLa ciudad recibi\u00f3 a m\u00e1s viajeros (21,2 millones) que cualquier otra en el pa\u00eds, superando a muchas ubicaciones de primer nivel como Beijing, Shanghai y Guangzhou.\r\n\r\nTiene un centro comercial con una superficie bruta total de unos 450.000 metros cuadrados, Heartland 66 incluye un centro de alta gama de 177.000 metros cuadrados en el que est\u00e1n todas las marcas de lujo mundiales.\r\n\r\n#luxonomy #china #wuhan #heartland66 #luxury","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[774,792,534],"tags":[332,1269,586],"thb-sponsors":[],"class_list":["post-18359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-china","category-moda","tag-china","tag-heartland-66","tag-moda"],"yoast_head":"\nWuhan, de centro de la pandemia a capital china del Lujo | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/wuhan-de-centro-de-la-pandemia-a-capital-china-del-lujo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wuhan, de centro de la pandemia a capital china del Lujo | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Wuhan, la ciudad conocida mundialmente por el coronavirus, aquella en la que nunca pensar\u00edamos desde nuestra perspectiva occidental, es un aut\u00e9ntico im\u00e1n para las marcas de lujo. Como ciudad emergente de primer nivel tiene una importancia insustituible en toda la regi\u00f3n central de China, y es hoy en d\u00eda un imprescindible para las marcas mundiales…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/wuhan-de-centro-de-la-pandemia-a-capital-china-del-lujo\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-02T12:26:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T12:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/11\/Heartland-66.jpg?fit=2000%2C1333&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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