{"id":17897,"date":"2021-10-22T15:05:54","date_gmt":"2021-10-22T13:05:54","guid":{"rendered":"https:\/?p=17897"},"modified":"2021-10-22T15:07:43","modified_gmt":"2021-10-22T13:07:43","slug":"nace-laurel-asociacion-portuguesa-de-marcas-de-excelencia","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/nace-laurel-asociacion-portuguesa-de-marcas-de-excelencia\/","title":{"rendered":"Nace Laurel, Asociaci\u00f3n Portuguesa de Marcas de Excelencia"},"content":{"rendered":"

Laurel es una alianza que tiene como objetivo fortalecer y promover la importancia de la creaci\u00f3n, la calidad y el saber hacer nacional e\u00a0impulsar el reconocimiento internacional de marcas portuguesas de lujo y excelencia.<\/p>\n

El evento de lanzamiento tuvo lugar en el Ritz Four Seasons Lisboa en una conferencia sobre el presente y el futuro de las marcas portuguesas de excelencia, que cont\u00f3 con el fil\u00f3sofo franc\u00e9s Gilles Lipovetsy y el economista portugu\u00e9s S\u00e9rgio Rebelo.<\/p>\n

Adem\u00e1s de compartir experiencias entre asociados y asociaciones europeas afines, como el Comit\u00e9 Colbert, de Francia, el C\u00edrculo Fortuny, de Espa\u00f1a, o Altagamma, de Italia, Laurel quiere invertir fuertemente en formaci\u00f3n en \u00e1reas como la creaci\u00f3n y gesti\u00f3n de marca, propiedad industrial y derechos de autor, gesti\u00f3n de procesos de excelencia y lujo e internacionalizaci\u00f3n.<\/p>

\"\"<\/a><\/div>\n

La alianza tambi\u00e9n promete a los miembros el acceso a una red privilegiada de contactos, una presencia estructurada en los medios, el desarrollo de alianzas comerciales y oportunidades de expansi\u00f3n internacional, la creaci\u00f3n de una plataforma de venta directa y una voz m\u00e1s fuerte en el campo pol\u00edtico.<\/p>\n

La creaci\u00f3n de un observatorio de marcas portuguesas de lujo y excelencia es uno de los objetivos de Laurel para el lujo y la excelencia y establecer el Premio Laurel, para distinguir anualmente una marca nacional.<\/p>\n

\"\"\u201cPara hacer este camino hacia la excelencia, se necesitan dos cosas: tiempo y capacidad para invertir. Son las dos piernas las que hacen una marca, sin las cuales ella no puede caminar. Lo barato y lo bueno no existe \u201d, apunta Francisco Carvalheira, quien durante las \u00faltimas dos d\u00e9cadas ha estado vinculado a la aviaci\u00f3n ejecutiva. \u201cTodos los d\u00edas recibo ejemplos de cosas fant\u00e1sticas que hacemos en Portugal, pero nadie las conoce. Tenemos un potencial brutal, 600 a\u00f1os de historia para hacer cosas y tenemos que aprovecharlo. Un pa\u00eds que no se preocupa por el pasado tampoco construye el futuro “.<\/p>\n

M\u00e1s informaci\u00f3n en https:\/\/laurel.org.pt<\/a><\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Laurel es una alianza que tiene como objetivo fortalecer y promover la importancia de la creaci\u00f3n, la calidad y el saber hacer nacional e\u00a0impulsar el reconocimiento internacional de marcas portuguesas de lujo y excelencia. El evento de lanzamiento tuvo lugar en el Ritz Four Seasons Lisboa en una conferencia sobre el presente y el futuro…<\/p>\n","protected":false},"author":1,"featured_media":17898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[376,227,496,505],"tags":[635,1114,228,1220,1219,907],"thb-sponsors":[],"class_list":["post-17897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europa","category-eventos","category-portugal","category-sin-categorizar","tag-actualidad","tag-europa","tag-eventos","tag-francisco-carvalheira","tag-laurel","tag-portugal"],"yoast_head":"\nNace Laurel, Asociaci\u00f3n Portuguesa de Marcas de Excelencia | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/nace-laurel-asociacion-portuguesa-de-marcas-de-excelencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace Laurel, Asociaci\u00f3n Portuguesa de Marcas de Excelencia | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Laurel es una alianza que tiene como objetivo fortalecer y promover la importancia de la creaci\u00f3n, la calidad y el saber hacer nacional e\u00a0impulsar el reconocimiento internacional de marcas portuguesas de lujo y excelencia. 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