{"id":17782,"date":"2021-10-19T17:11:34","date_gmt":"2021-10-19T15:11:34","guid":{"rendered":"https:\/?p=17782"},"modified":"2021-10-19T17:11:34","modified_gmt":"2021-10-19T15:11:34","slug":"richemont-va-a-deshacerse-de-yoox-net-a-porter-y-se-centrara-en-su-acuerdo-con-farfetch","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/richemont-va-a-deshacerse-de-yoox-net-a-porter-y-se-centrara-en-su-acuerdo-con-farfetch\/","title":{"rendered":"Richemont va a deshacerse de Yoox Net-a-Porter y se centrar\u00e1 en su acuerdo con Farfetch"},"content":{"rendered":"<p>Sacar a Yoox Net-a-Porter (YNAP) de su balance se ha convertido en una prioridad para el grupo de lujo suizo Richemont y su presidente Johann Rupert. El crecimiento de las ventas y la destreza tecnol\u00f3gica de YNAP se han quedado atr\u00e1s frente a la plataforma rival Farfetch, que obtiene su inventario utilizando un modelo de mercado \u00e1gil. Sus soluciones de tecnolog\u00eda de back-end tambi\u00e9n se est\u00e1n volviendo cada vez m\u00e1s populares entre las marcas que desean integrar sus acciones en el comercio electr\u00f3nico y las tiendas.<\/p>\n<p>El a\u00f1o pasado, Richemont invirti\u00f3 300 millones de d\u00f3lares en Farfetch, adem\u00e1s de respaldar una nueva empresa conjunta con Alibaba en China. La alianza con el mayor rival de comercio electr\u00f3nico fue interpretada por el mercado como una admisi\u00f3n por parte del grupo suizo de las menguantes perspectivas de YNAP.<\/p>\n<p>La creaci\u00f3n de un consorcio en el que Farfetch y Alibaba podr\u00edan convertirse en patrocinadores minoritarios en YNAP es una opci\u00f3n que est\u00e1 explorando Richemont. La posibilidad de que Farfetch se haga cargo de los servicios de comercio electr\u00f3nico y omnicanal para las marcas del grupo, incluido el gigante de la joyer\u00eda Cartier, ser\u00eda una moneda de cambio clave para asegurar su participaci\u00f3n en dicho acuerdo, seg\u00fan el informe.<\/p><div id=\"luxon-1724075493\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" role=\"region\" aria-label=\"Publicidad\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>Richemont tambi\u00e9n podr\u00eda buscar vender YNAP directamente o invertir m\u00e1s para darle un giro. Pero el comprador potencial m\u00e1s obvio, Farfetch, ya ha rechazado los enfoques de Richemont de una venta directa, seg\u00fan el informe. La \u00faltima opci\u00f3n probablemente requerir\u00eda varios cientos de millones de d\u00f3lares en inversiones adicionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sacar a Yoox Net-a-Porter (YNAP) de su balance se ha convertido en una prioridad para el grupo de lujo suizo Richemont y su presidente Johann Rupert. El crecimiento de las ventas y la destreza tecnol\u00f3gica de YNAP se han quedado atr\u00e1s frente a la plataforma rival Farfetch, que obtiene su inventario utilizando un modelo de&hellip;<\/p>\n","protected":false},"author":10,"featured_media":17783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1128,505,541],"tags":[635,552,721,241,1209,1208],"thb-sponsors":[],"class_list":["post-17782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-sin-categorizar","category-tech","tag-actualidad","tag-economia","tag-farfetch","tag-tech","tag-ynap","tag-yoox-net-a-porter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Richemont va a deshacerse de Yoox Net-a-Porter y se centrar\u00e1 en su acuerdo con Farfetch | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/richemont-va-a-deshacerse-de-yoox-net-a-porter-y-se-centrara-en-su-acuerdo-con-farfetch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richemont va a deshacerse de Yoox Net-a-Porter y se centrar\u00e1 en su acuerdo con Farfetch | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Sacar a Yoox Net-a-Porter (YNAP) de su balance se ha convertido en una prioridad para el grupo de lujo suizo Richemont y su presidente Johann Rupert. 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