{"id":17720,"date":"2021-10-18T12:44:54","date_gmt":"2021-10-18T10:44:54","guid":{"rendered":"https:\/?p=17720"},"modified":"2021-10-18T15:10:56","modified_gmt":"2021-10-18T13:10:56","slug":"hermes-encabeza-el-ranking-de-marcas-que-mantienen-mas-valor-en-la-reventa","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/hermes-encabeza-el-ranking-de-marcas-que-mantienen-mas-valor-en-la-reventa\/","title":{"rendered":"Herm\u00e8s encabeza el ranking de marcas que mantienen m\u00e1s valor en la reventa"},"content":{"rendered":"

Seg\u00fan el segundo Informe anual de Clair<\/strong> sobre el valor de marca del mercado de reventa Rebag<\/strong>\u00a0 las firmas de bolsos m\u00e1s fuertes en los \u00faltimos 12 meses han sido una vez m\u00e1s Herm\u00e8s, Louis Vuitton y Chanel<\/strong>. Los bolsos Herm\u00e8s encabezan de nuevo la clasificaci\u00f3n de Rebag, conservando un promedio del 90% de su valor de compra en el momento de la reventa<\/strong>.<\/p>\n

Louis Vuitton<\/strong> ocupa el segundo lugar, conservando el 80% de su valor<\/strong>, un aumento de 17 puntos porcentuales en comparaci\u00f3n con el a\u00f1o anterior, mientras que Chanel<\/strong> ocupa el tercer lugar. Los bolsos de Chanel retienen el 75% de su valor de reventa<\/strong>, un aumento de 12 puntos porcentuales en comparaci\u00f3n con 2020.<\/p>\n

Bottega Veneta<\/strong> ha experimentado uno de las crecimientos m\u00e1s fuertes del a\u00f1o, escalando posiciones y ahora se ubica a la par de marcas como Prada, Celine y Balenciaga<\/strong>, en t\u00e9rminos de retenci\u00f3n de valor.<\/p>

\"\"<\/a><\/div>\n

El informe tambi\u00e9n examina el valor retenido de las marcas de joyer\u00eda y relojes,<\/strong> una categor\u00eda a la que Rebag se expandi\u00f3 en octubre de 2010. Aqu\u00ed, las piezas de joyer\u00eda Van Cleef & Arpels<\/strong> ocuparon el primer lugar, manteniendo el 95% del valor<\/strong>\u00a0en promedio. Los relojes Rolex<\/strong> quedaron en segundo lugar, conservando el 82% de sus precios, mientras que los relojes y joyas de Cartier<\/strong> ocuparon el tercer lugar con un promedio del 74% del valor minorista retenido.<\/p>\n

Siguiendo tendencias m\u00e1s generales, el Informe Clair ha identificado un regreso de la moda a la d\u00e9cada de 2000<\/strong>, con el Lady Dior y Fendi Baguette entre los estilos de bolsos m\u00e1s buscados<\/strong> en Rebag este a\u00f1o. La plataforma atribuye esto a las repetidas apariciones de los estilos en programas como Gossip Girl y Sex and the City , que han experimentado un renacimiento recientemente. En l\u00ednea con esta tendencia, la reedici\u00f3n de Prada del bolso de hombro de nailon Tessuto 2005<\/strong> fue uno de los bolsos m\u00e1s favoritos en 2021.<\/p>\n

Mirando hacia el futuro, Rebag espera que las piezas de la ic\u00f3nica joyera Tiffany & Co.<\/strong> con sede en Nueva York experimenten un impulso en la retenci\u00f3n del valor minorista el pr\u00f3ximo a\u00f1o, en gran parte debido a los esfuerzos de la marca por cambiar su objetivo demogr\u00e1fico desde su adquisici\u00f3n por parte de LVMH a principios de este a\u00f1o. Tambi\u00e9n se espera que la marca Bottega Veneta contin\u00fae escalando<\/strong>, en l\u00ednea con el nuevo liderazgo y el dise\u00f1o actualizado de la compa\u00f1\u00eda.<\/p>\n

En t\u00e9rminos de cambios m\u00e1s amplios, Rebag espera que la categor\u00eda de relojes de lujo en su conjunto experimente mejoras adicionales en la retenci\u00f3n del valor minorista, ya que la demanda sigue superando significativamente la oferta. El segundo Informe Clair de Rebag se basa en datos recopilados por el \u00edndice de tasaci\u00f3n de lujo patentado de la plataforma, Clair, entre julio de 2020 y julio de 2021.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Seg\u00fan el segundo Informe anual de Clair sobre el valor de marca del mercado de reventa Rebag\u00a0 las firmas de bolsos m\u00e1s fuertes en los \u00faltimos 12 meses han sido una vez m\u00e1s Herm\u00e8s, Louis Vuitton y Chanel. Los bolsos Herm\u00e8s encabezan de nuevo la clasificaci\u00f3n de Rebag, conservando un promedio del 90% de su…<\/p>\n","protected":false},"author":1,"featured_media":17722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[534,505],"tags":[635,846,755,622,660,586,1207],"thb-sponsors":[],"class_list":["post-17720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-sin-categorizar","tag-actualidad","tag-bottega-veneta","tag-chanel","tag-hermes","tag-louis-vuitton","tag-moda","tag-segunda-mano"],"yoast_head":"\nHerm\u00e8s encabeza el ranking de marcas que mantienen m\u00e1s valor en la reventa | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/hermes-encabeza-el-ranking-de-marcas-que-mantienen-mas-valor-en-la-reventa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herm\u00e8s encabeza el ranking de marcas que mantienen m\u00e1s valor en la reventa | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan el segundo Informe anual de Clair sobre el valor de marca del mercado de reventa Rebag\u00a0 las firmas de bolsos m\u00e1s fuertes en los \u00faltimos 12 meses han sido una vez m\u00e1s Herm\u00e8s, Louis Vuitton y Chanel. 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