{"id":17506,"date":"2021-10-07T14:10:59","date_gmt":"2021-10-07T12:10:59","guid":{"rendered":"https:\/?p=17506"},"modified":"2021-10-07T14:10:59","modified_gmt":"2021-10-07T12:10:59","slug":"jony-ive-el-genio-de-apple-se-une-a-ferrari-para-disenar-su-primer-coche-electrico","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/jony-ive-el-genio-de-apple-se-une-a-ferrari-para-disenar-su-primer-coche-electrico\/","title":{"rendered":"Jony Ive, el genio de Apple, se une a Ferrari para dise\u00f1ar su primer coche el\u00e9ctrico"},"content":{"rendered":"

Ferrari, a trav\u00e9s de su matriz Exor, ha anunciado una alianza creativa con LoveFrom. Esta \u00faltima es la compa\u00f1\u00eda fundada por Sir Jony Ive y Marc Newson cuando el primero abandon\u00f3 Apple a finales de 2019. En ese momento se asegur\u00f3 que Ive seguir\u00eda trabajando con Apple desde su nueva compa\u00f1\u00eda, sin cerrarse a \u00e9sta como cliente exclusivo.<\/p>\n

Este brit\u00e1nico, nacido en 1967, ha dejado su impronta en la mayor\u00eda de los productos que han hecho de Apple un referente del dise\u00f1o en las \u00faltimas d\u00e9cadas. Si Steve Jobs fue el gran visionario que condujo Apple a la tierra prometida, Jony Ive fue su mano derecha creativa (y tambi\u00e9n la de su sucesor). En 1992, el ingl\u00e9s se incorpor\u00f3 al equipo de dise\u00f1o de Apple en California y en 1998 se convirti\u00f3 en vicepresidente de dise\u00f1o industrial.<\/p>\n

Entre sus creaciones sobresalen el iMac (1998), de forma redondeada y un caparaz\u00f3n de pl\u00e1stico transl\u00facido en distintos colores; el ordenador port\u00e1til iBook G3 (1999); el iPod (2001); el primer iPhone (2007); el MacBook Air (2008); el primer iPad (2010) y el Apple Watch (2014). Pero tambi\u00e9n colabor\u00f3 con Foster+Partners en el dise\u00f1o de Apple Park, la sede en forma de anillo que la compa\u00f1\u00eda de la manzana tiene en Cupertino.<\/p>

\"\"<\/a><\/div>\n

Hace unos d\u00edas, Exor, el holding de la familia Agnelli -accionistas en Ferrari y Stellantis- anunci\u00f3 un acuerdo de varios a\u00f1os con LoveFrom para contribuir al desarrollo del primer autom\u00f3vil el\u00e9ctrico del Cavallino Rampante, esperado para 2025. Una colaboraci\u00f3n que se extender\u00e1 a otros proyectos del grupo Exor en el futuro.<\/p>\n

Esta leyenda viva del dise\u00f1o contempor\u00e1neo va a trabajar inicialmente con Ferrari, una de las joyas del imperio de la familia Agnelli junto a Stellantis (resultante de la fusi\u00f3n entre el grupo PSA y Fiat-Chrysler) y la Juventus de Tur\u00edn. Pero tambi\u00e9n va a “explorar una serie de proyectos creativos en el sector del lujo”, seg\u00fan el comunicado conjunto.<\/p>\n

La firma del Cavallino Rampante emiti\u00f3 un comunicado muy halagador: “La primera expresi\u00f3n de esta nueva asociaci\u00f3n reunir\u00e1 las legendarias prestaciones y la excelencia de Ferrari con la experiencia y la creatividad inigualables de LoveForm [la firma de dise\u00f1o de Jony Ive], que ha creado productos extraordinarios que han cambiado el mundo\u201d. Pero no ser\u00e1 la \u00fanica marca de Exor con la que Ive colaborar\u00e1, seg\u00fan el comunicado.<\/p>\n

Hacia el final de su vida, Steve Jobs le cont\u00f3 esto a su bi\u00f3grafo Walter Isaacson: “Si tuve un compa\u00f1ero espiritual en Apple, es Jony”, seg\u00fan recoge un art\u00edculo de The New Yorker de 2015. “Jony y yo pensamos juntos en la mayor\u00eda de los productos y luego tiramos de otros y decimos, hey, \u00bfqu\u00e9 pens\u00e1is de esto? \u00c9l ve tanto la imagen del conjunto como los detalles m\u00e1s infinitesimales de cada producto. Y entiende que Apple es una compa\u00f1\u00eda de producto. No es solo un dise\u00f1ador. Eso es por lo que trabaja directamente para m\u00ed. Tiene m\u00e1s poder operacional que ning\u00fan otro en Apple salvo yo”.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Ferrari, a trav\u00e9s de su matriz Exor, ha anunciado una alianza creativa con LoveFrom. Esta \u00faltima es la compa\u00f1\u00eda fundada por Sir Jony Ive y Marc Newson cuando el primero abandon\u00f3 Apple a finales de 2019. En ese momento se asegur\u00f3 que Ive seguir\u00eda trabajando con Apple desde su nueva compa\u00f1\u00eda, sin cerrarse a \u00e9sta…<\/p>\n","protected":false},"author":1,"featured_media":17507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[296,688],"tags":[842,808,233,864,1192,222],"thb-sponsors":[],"class_list":["post-17506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor","category-sostenibilidad","tag-apple","tag-ecolujo","tag-ecoluxury","tag-ferrari","tag-jony-ive","tag-motor"],"yoast_head":"\nJony Ive, el genio de Apple, se une a Ferrari para dise\u00f1ar su primer coche el\u00e9ctrico | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/jony-ive-el-genio-de-apple-se-une-a-ferrari-para-disenar-su-primer-coche-electrico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jony Ive, el genio de Apple, se une a Ferrari para dise\u00f1ar su primer coche el\u00e9ctrico | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Ferrari, a trav\u00e9s de su matriz Exor, ha anunciado una alianza creativa con LoveFrom. 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