{"id":16706,"date":"2021-09-12T14:42:12","date_gmt":"2021-09-12T12:42:12","guid":{"rendered":"https:\/?p=16706"},"modified":"2021-09-12T14:42:12","modified_gmt":"2021-09-12T12:42:12","slug":"de-la-mano-de-bmw-desserto-debuta-en-la-industria-automotriz","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/de-la-mano-de-bmw-desserto-debuta-en-la-industria-automotriz\/","title":{"rendered":"De la mano de BMW,  Desserto debuta en la industria automotriz"},"content":{"rendered":"<p>De la mano de BMW, la firma mexicana Desserto, piel vegana de cactus, debuta en la industria automotriz con su nueva versi\u00f3n de material Deserttex en la IAA Mobility Expo en Munich, Alemania.<\/p>\n<p>La conferencia IAA MOBILITY es el componente central de IAA MOBILITY 2021. Dado que los espect\u00e1culos del autom\u00f3vil se pospusieron como resultado de la pandemia el a\u00f1o pasado, se decidi\u00f3 que el evento del autom\u00f3vil IAA (Internationale Automobil-Ausstellung) de septiembre deber\u00eda pasar de su base tradicional de Frankfurt a Munich y adoptar un formato nuevo y din\u00e1mico. Los organizadores quer\u00edan crear un espect\u00e1culo que pusiera el cambio de la industria hacia la provisi\u00f3n de movilidad a la vanguardia mientras se alejaba del tradicional motor de exhibici\u00f3n de rango est\u00e1tico que se centra en las &#8220;innovaciones&#8221;.<\/p>\n<p>Aqu\u00ed l\u00edderes de opini\u00f3n y expertos debaten los desaf\u00edos nacionales y regionales asociados con la movilidad. Temas relacionados con la conducci\u00f3n aut\u00f3noma, el dise\u00f1o, la electrificaci\u00f3n y la movilidad cero emisiones, la \u00faltima milla, la micromovilidad y las (e-) bicis, la movilidad en el campo y las \u00e1reas urbanas, la movilidad como servicio y la movilidad compartida, las ciudades inteligentes y la movilidad urbana, combustibles del sistemas de propulsi\u00f3n futuros y alternativos, digitalizaci\u00f3n y conectividad, sostenibilidad, seguridad vial, movilidad sin barreras, seguridad cibern\u00e9tica, deportes electr\u00f3nicos y juegos, inteligencia artificial y rob\u00f3tica, movilidad post-corona y movilidad a\u00e9rea urbana.<\/p><div id=\"luxon-3249053710\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"master-turismo-lujo-2026-2027\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/master-turismo-lujo-2026-2027.jpg?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p>La empresa mexicana Adriano Di Marti, multigalardonada internacionalmente por Desserto (Cactus Vegan Leather), present\u00f3 su nuevo material de grado automotriz Deserttex de la mano con el programa BMW Startup Garage. Con esta tecnolog\u00eda innovadora, la compa\u00f1\u00eda tiene como objetivo hacer contribuciones sostenibles significativas a los veh\u00edculos del grupo BMW.<\/p>\n<p>Para Adriano Di Marti, es un honor ser parte de este importante evento en asociaci\u00f3n con BMW. Estamos convencidos de que nuestros biomateriales veganos basados en cactus contribuir\u00e1n significativamente a la sostenibilidad en la industria automotriz al ofrecer una alternativa para reemplazar el cuero tradicional con alternativas veganas sostenibles y libres de crueldad animal.<\/p>\n<figure id=\"attachment_16707\" aria-describedby=\"caption-attachment-16707\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"16707\" data-permalink=\"https:\/\/luxonomy.net\/es\/de-la-mano-de-bmw-desserto-debuta-en-la-industria-automotriz\/adrian-lopez-velarde-co-founder-of-desserto\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?fit=1193%2C1590&amp;ssl=1\" data-orig-size=\"1193,1590\" data-comments-opened=\"1\" data-image-title=\"Adria\u0301n Lo\u0301pez Velarde, co-founder of Desserto\" data-image-description=\"&lt;p&gt;Adria\u0301n Lo\u0301pez Velarde, co-fundador de Desserto&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Adria\u0301n Lo\u0301pez Velarde, co-fundador de Desserto&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?fit=768%2C1024&amp;ssl=1\" class=\"size-large wp-image-16707\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto--768x1024.jpg?resize=768%2C1024\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=370%2C493&amp;ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=185%2C247&amp;ssl=1 185w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=740%2C986&amp;ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=20%2C27&amp;ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=400%2C533&amp;ssl=1 400w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=600%2C800&amp;ssl=1 600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/Adria%CC%81n-Lo%CC%81pez-Velarde-co-founder-of-Desserto-.jpg?resize=36%2C48&amp;ssl=1 36w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-16707\" class=\"wp-caption-text\">Adria\u0301n Lo\u0301pez Velarde, co-fundador de Desserto en IAA Mobility Expo en M\u00fanich, Alemania<\/figcaption><\/figure>\n<p>A medida que los recursos naturales se vuelven cada vez m\u00e1s escasos, las cadenas de valor sostenibles se vuelven cada vez m\u00e1s importantes para la industria automotriz. Se basan en el principio de reducci\u00f3n de la huella de carbono y tambi\u00e9n es fundamental crear transparencia a lo largo de la cadena de suministro.<\/p>\n<p>En la producci\u00f3n de cuero, se argumenta que la piel es un subproducto de la industria c\u00e1rnica. Argumentaron que, ambientalmente, la industria del curtido simplemente est\u00e1 convirtiendo un producto que, de lo contrario, ir\u00eda al vertedero. Desde un punto de vista medioambiental (no vegano), este argumento es v\u00e1lido si no es por el tremendo da\u00f1o medioambiental que causa la industria del bronceado en todo el mundo.<\/p><div id=\"luxon-4000729332\" class=\"luxon-7-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSIAD_empresas_THEI_horizontal_4x3_v5\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?fit=2000%2C1500&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?w=2000&ssl=1 2000w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1536%2C1152&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1600%2C1200&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSIAD_empresas_THEI_horizontal_4x3_v5.png?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"2000\" height=\"1500\"   \/><\/a><\/div>\n<p>El cuero curtido con cromo es la forma m\u00e1s popular de producir cuero en estos d\u00edas y una de las m\u00e1s nocivas. Se basa en un aguanieve t\u00f3xico de sales de cromo y licor de curtido, e incluso en las curtidur\u00edas completamente modernizadas es casi imposible recuperar todos los contaminantes generados por el proceso de curtido.<\/p>\n<p>Nuestros materiales de cactus veganos Desserto (moda) y Deserttex (automotriz) ofrecen contribuciones ambientales y \u00e9ticas muy importantes para ambas industrias al reducir la Demanda Acumulativa de Energ\u00eda (CED) en casi un 900%, las emisiones de Gases de Efecto Invernadero de Carbono en casi 2.000% y el uso de agua en hasta al 150.000% en comparaci\u00f3n con el cuero animal tradicional y, al mismo tiempo, es totalmente transparente<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la mano de BMW, la firma mexicana Desserto, piel vegana de cactus, debuta en la industria automotriz con su nueva versi\u00f3n de material Deserttex en la IAA Mobility Expo en Munich, Alemania. La conferencia IAA MOBILITY es el componente central de IAA MOBILITY 2021. Dado que los espect\u00e1culos del autom\u00f3vil se pospusieron como resultado&hellip;<\/p>\n","protected":false},"author":19,"featured_media":16708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"De la mano de BMW,  Desserto debuta en la industria automotriz","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[296,688],"tags":[380,392,808,233,222],"thb-sponsors":[],"class_list":["post-16706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motor","category-sostenibilidad","tag-bmw","tag-desserto","tag-ecolujo","tag-ecoluxury","tag-motor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De la mano de BMW, Desserto debuta en la industria automotriz | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/de-la-mano-de-bmw-desserto-debuta-en-la-industria-automotriz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la mano de BMW, Desserto debuta en la industria automotriz | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"De la mano de BMW, la firma mexicana Desserto, piel vegana de cactus, debuta en la industria automotriz con su nueva versi\u00f3n de material Deserttex en la IAA Mobility Expo en Munich, Alemania. 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Dado que los espect\u00e1culos del autom\u00f3vil se pospusieron como resultado&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxonomy.net\/es\/de-la-mano-de-bmw-desserto-debuta-en-la-industria-automotriz\/\" \/>\n<meta property=\"og:site_name\" content=\"LUXONOMY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxonomy\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-12T12:42:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/09\/8a4adc42-d2ba-4fcf-a15a-8e3a5527f1a6.jpg?fit=1600%2C1200&quality=89&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo Guti\u00e9rrez-Rav\u00e9 Villal\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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