{"id":16492,"date":"2021-09-04T20:37:01","date_gmt":"2021-09-04T18:37:01","guid":{"rendered":"https:\/?p=16492"},"modified":"2021-09-04T20:37:03","modified_gmt":"2021-09-04T18:37:03","slug":"chanel-compra-mas-campos-de-jazmines-para-salvaguardar-el-famoso-no-5","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/chanel-compra-mas-campos-de-jazmines-para-salvaguardar-el-famoso-no-5\/","title":{"rendered":"Chanel compra m\u00e1s campos de jazmines para salvaguardar el famoso No. 5"},"content":{"rendered":"

Pensando en la posible desaparici\u00f3n de los cultivos de flores<\/strong> utilizadas en sus perfumes m\u00e1s vendidos, la firma de moda y belleza Chanel<\/strong> ha comprado m\u00e1s tierras en el sur de Francia<\/strong> para asegurar sus suministros de jazm\u00edn y otras variedades, recolectadas a mano en una delicada cosecha anual.<\/p>\n

El grupo de lujo indica que hab\u00eda comprado 10 hect\u00e1reas adicionales de tierra, que se suman a las 20 hect\u00e1reas que ya explota en asociaci\u00f3n con una familia local<\/strong> cerca de la ciudad de Grasse<\/strong>, conocida por sus campos de flores.<\/p>\n

En una soleada ma\u00f1ana de septiembre, antes de que el calor alcanzara su punto m\u00e1ximo en la cercana Pegomas, decenas de trabajadores estaban ocupados con la cosecha de jazm\u00edn de este a\u00f1o, el ingrediente clave del perfume n\u00famero 5 de Chanel<\/strong>, creado por la difunta dise\u00f1adora Coco Chanel.<\/p>

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<\/p>\n

Chanel<\/strong> lleg\u00f3 a un acuerdo con la familia Mul a fines de la d\u00e9cada de 1980<\/strong> para comprar regularmente su producci\u00f3n de flores en la regi\u00f3n.<\/p>\n

Algunos productores locales estaban entonces vendiendo sus tierras<\/strong>, atra\u00eddos en parte por acuerdos inmobiliarios<\/strong> en la regi\u00f3n cercana a Niza y la Riviera francesa<\/strong>.<\/p>\n

\u201cHubo un momento en que hubo una amenaza porque la producci\u00f3n de jazm\u00edn estaba comenzando a trasladarse a otros pa\u00edses\u201d, indica Olivier Polge<\/strong>, quien sigui\u00f3 los pasos de su padre para convertirse en el perfumista principal de Chanel en 2013<\/strong>.<\/p>\n

El jazm\u00edn<\/strong> cultivado en Grasse<\/strong> tiene un aroma espec\u00edfico<\/strong>. La regi\u00f3n se convirti\u00f3 en un centro de flores y fragancias en el siglo XVII<\/strong> cuando los curtidores de cuero locales comenzaron a perfumar sus productos.<\/p>

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Fabrice Bianchi<\/strong>, quien dirige la producci\u00f3n de la familia Mul<\/strong>, indica que las operaciones no se vieron demasiado afectadas por la pandemia de COVID-19 y que los recolectores pudieron trabajar al aire libre. El virus hace que algunos pacientes pierdan el sentido del gusto y el olfato, un problema particular para los perfumistas, conocido como “narices<\/em>” en el negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pensando en la posible desaparici\u00f3n de los cultivos de flores utilizadas en sus perfumes m\u00e1s vendidos, la firma de moda y belleza Chanel ha comprado m\u00e1s tierras en el sur de Francia para asegurar sus suministros de jazm\u00edn y otras variedades, recolectadas a mano en una delicada cosecha anual. El grupo de lujo indica que…<\/p>\n","protected":false},"author":1,"featured_media":16491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Chanel compra m\u00e1s campos de jazmines para salvaguardar el famoso N\u00ba 5.\n\nChanel lleg\u00f3 a un acuerdo con la familia Mul a fines de la d\u00e9cada de 1980 para comprar regularmente su producci\u00f3n de flores en la regi\u00f3n. \nAlgunos productores locales estaban entonces vendiendo sus tierras, atra\u00eddos en parte por acuerdos inmobiliarios en la regi\u00f3n cercana a Niza y la Riviera francesa.\n\n#luxonomy #Chanel #Chanel5 #lujo #luxury #ecolujo #ecoluxury #europe #france","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17,781],"tags":[313,755,1105,756],"thb-sponsors":[],"class_list":["post-16492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belleza","category-perfumes","tag-belleza","tag-chanel","tag-chanel-no-5","tag-perfumes"],"yoast_head":"\nChanel compra m\u00e1s campos de jazmines para salvaguardar el famoso No. 5 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/chanel-compra-mas-campos-de-jazmines-para-salvaguardar-el-famoso-no-5\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel compra m\u00e1s campos de jazmines para salvaguardar el famoso No. 5 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Pensando en la posible desaparici\u00f3n de los cultivos de flores utilizadas en sus perfumes m\u00e1s vendidos, la firma de moda y belleza Chanel ha comprado m\u00e1s tierras en el sur de Francia para asegurar sus suministros de jazm\u00edn y otras variedades, recolectadas a mano en una delicada cosecha anual. 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