{"id":16376,"date":"2021-08-31T12:38:48","date_gmt":"2021-08-31T10:38:48","guid":{"rendered":"https:\/?p=16376"},"modified":"2021-08-31T12:38:48","modified_gmt":"2021-08-31T10:38:48","slug":"zalando-apuesta-por-el-lujo-e-incorpora-50-marcas-mas","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/zalando-apuesta-por-el-lujo-e-incorpora-50-marcas-mas\/","title":{"rendered":"Zalando apuesta por el lujo e incorpora 50 marcas m\u00e1s"},"content":{"rendered":"

Zalando incrementa su apuesta por su categor\u00eda luxury<\/strong>\u00a0<\/span>a la que denomin\u00f3\u00a0Zalando Designer<\/strong>, con la incorporaci\u00f3n de m\u00e1s de 50 marcas de lujo<\/strong> incluyendo desde nuevas caras de la moda hasta marcas establecidas y exponentes del sector como Missoni, Christopher Kane, 032C y Mansur Gavriel, entre otros.<\/p>\n

Adem\u00e1s, a partir de septiembre, Zalando se unir\u00e1 a la plataforma internacional de dise\u00f1adores Not Just A Label (NJAL)<\/strong>. Fundada en 2008, ofrece a los dise\u00f1adores una herramienta global donde conectar con su audiencia, alent\u00e1ndoles a producir moda m\u00e1s sostenible y apoyando a las comunidades locales, as\u00ed como a la elaboraci\u00f3n artesanal. NJAL acercar\u00e1 diferentes marcas emergentes o de autor de diversa \u00edndole a Zalando Designer.<\/p>\n

En paralelo, Zalando Designer<\/strong> tambi\u00e9n ha puesto \u00a0en marcha la campa\u00f1a de marketing \u2018Lujo a tu estilo\u2019, en la que invita a los consumidores a adentrarse en un nuevo mundo del lujo inclusivo y con personalidad propia. Se trata de una experiencia cinematogr\u00e1fica que une el mundo de TikTok con una serie interactiva llamada \u2018The Life of Liberty\u2019, cuya moda puede ser adquirida a trav\u00e9s de la Zalando Fashion Store.<\/p>

\"\"<\/a><\/div>\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Se espera que la Generaci\u00f3n Z y los\u00a0millennials\u00a0<\/span>sean los que realicen la mayor\u00eda de las compras vinculadas al sector del lujo en 2025<\/strong>. \u201cEstamos en una posici\u00f3n \u00fanica para ofrecer a nuestros clientes -entre ellos una alta proporci\u00f3n de la Generaci\u00f3n Z y de\u00a0millennials<\/span>– una incre\u00edble oferta de productos en el entorno\u00a0online<\/span>\u201d, destaca la directora comercial y dise\u00f1o de Zalando, Anaheta Metghalchi von Berenberg.[\/perfectpullquote]\n[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]\u201cHemos duplicado la categor\u00eda de Designer incorporando m\u00e1s variedad de marcas, m\u00e1s productos y mejorando la experiencia de cliente. Junto con nuestros socios, queremos centrarnos en aumentar nuestra oferta en el terreno\u00a0premium\u00a0<\/span>de una forma sostenible, diversa e inclusiva y contribuir a un cambio positivo para nuestros clientes y para la industria\u201d, a\u00f1ade.[\/perfectpullquote]\n

Zalando cerr\u00f3 el primer trimestre del ejercicio de 2021 con un aumento de facturaci\u00f3n del 50% frente al mismo per\u00edodo del a\u00f1o pasado<\/strong>, y estima crecer entre un 24% y un 29% al cierre del ejercicio, con una facturaci\u00f3n de diez mil millones de euros.<\/p>\n

La compa\u00f1\u00eda, nacida en Berl\u00edn en 2008, comenz\u00f3 sus andaduras como una plataforma multimarca de calzado, y ha diversificado su oferta hasta incluir moda y art\u00edculos de decoraci\u00f3n, entre otros.\u00a0Su p\u00e1gina cuenta con 45 millones de consumidores activos en 23 mercados<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zalando incrementa su apuesta por su categor\u00eda luxury\u00a0a la que denomin\u00f3\u00a0Zalando Designer, con la incorporaci\u00f3n de m\u00e1s de 50 marcas de lujo incluyendo desde nuevas caras de la moda hasta marcas establecidas y exponentes del sector como Missoni, Christopher Kane, 032C y Mansur Gavriel, entre otros. Adem\u00e1s, a partir de septiembre, Zalando se unir\u00e1 a…<\/p>\n","protected":false},"author":11,"featured_media":16377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Zalando apuesta por el lujo e incorpora 50 marcas m\u00e1s.\r\n\r\nDe esta manera, incrementa su apuesta por su categor\u00eda luxury\u00a0a la que denomin\u00f3\u00a0Zalando Designer.\r\n\r\n#luxonomy #zalando #zalandodesigner #lujodigital","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[541],"tags":[801,1084,1085],"thb-sponsors":[],"class_list":["post-16376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-lujo-digital","tag-zalando","tag-zalando-designer"],"yoast_head":"\nZalando apuesta por el lujo e incorpora 50 marcas m\u00e1s | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/zalando-apuesta-por-el-lujo-e-incorpora-50-marcas-mas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando apuesta por el lujo e incorpora 50 marcas m\u00e1s | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Zalando incrementa su apuesta por su categor\u00eda luxury\u00a0a la que denomin\u00f3\u00a0Zalando Designer, con la incorporaci\u00f3n de m\u00e1s de 50 marcas de lujo incluyendo desde nuevas caras de la moda hasta marcas establecidas y exponentes del sector como Missoni, Christopher Kane, 032C y Mansur Gavriel, entre otros. 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