{"id":16345,"date":"2021-08-25T12:39:24","date_gmt":"2021-08-25T10:39:24","guid":{"rendered":"https:\/?p=16345"},"modified":"2021-08-25T12:39:24","modified_gmt":"2021-08-25T10:39:24","slug":"farfetch-y-10-marcas-de-lujo-ofreceran-el-servicio-de-pedidos-anticipados","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/farfetch-y-10-marcas-de-lujo-ofreceran-el-servicio-de-pedidos-anticipados\/","title":{"rendered":"Farfetch y 10 marcas de lujo ofrecer\u00e1n el servicio de pedidos anticipados"},"content":{"rendered":"

El gigante del comercio electr\u00f3nico Farfetch<\/strong> se ha asociado con un grupo de marcas para ofrecer a los compradores la oportunidad de asegurar los art\u00edculos en demanda antes de que salgan al mercado. La medida es una apuesta para diferenciar a\u00fan m\u00e1s la plataforma de Farfetch de sus competidores en un mercado cada vez m\u00e1s concurrido.<\/p>\n

Diez marcas se han registrado para el lanzamiento, incluidas Balenciaga, Dear Rainer, Nanushka, Palm Angels, Oscar de la Renta y Off-White<\/strong>. Los clientes pueden obtener una vista previa y ordenar dise\u00f1os cuatro semanas antes de que lleguen al mercado en general<\/strong>. Los nuevos avances de las pr\u00f3ximas temporadas se lanzar\u00e1n mensualmente.<\/p>\n

Por ahora, la ropa disponible para pedidos anticipados ya se ha hecho, y los pedidos se env\u00edan cuatro semanas despu\u00e9s de que se muestren en el sitio web de Farfetch<\/strong>. En el futuro, Farfetch ve este servicio como una estrategia de sostenibilidad<\/strong>. La idea es desarrollar una \u201cverdadera propuesta de preproducci\u00f3n<\/strong>\u201d, proporcionando a las marcas una forma de ayudar a administrar el inventario y minimizar el desperdicio dentro de la industria, ha afirmado Jamie Freed, vicepresidente global de la divisi\u00f3n de clientes privados de Farfetch.<\/p>

\"\"<\/a><\/div>\n

\u201cCuando pensamos en c\u00f3mo evolucionar\u00e1 esto a largo plazo, realmente pensamos en ello como una soluci\u00f3n de la industria, para que podamos ofrecer una forma de crear una forma de compra m\u00e1s consciente para que nuestras marcas puedan mejorar Haga coincidir la oferta con la demanda real de los consumidores \u201d, dijo Freed.<\/p>\n

Mientras tanto, el servicio brinda a los clientes acceso a los productos de la nueva temporada antes de que aparezcan en cualquier otro lugar, algo que la clientela privada de Farfetch ya hab\u00eda estado pidiendo. Las marcas tambi\u00e9n se benefician del acceso a los datos de pedidos anticipados, que pueden ayudar a identificar los posibles bestsellers e informar los nuevos pedidos antes de lo habitual.<\/p>\n

Farfetch no es el primero en experimentar con este modelo minorista. Los minoristas y marcas de lujo tienen una larga historia de recompensar a los mejores clientes al otorgarles acceso temprano a nuevas colecciones antes que el p\u00fablico en general. Moda Operandi lleva a cabo desfiles en su sitio web, que permiten a los compradores reservar moda poco despu\u00e9s de su debut en la pasarela, mientras que, m\u00e1s recientemente, marcas como Kitri y Telfar han comenzado a utilizar los pedidos anticipados como una herramienta para ayudar a predecir mejor la demanda de productos.<\/p>\n

Farfetch ve una oportunidad para impulsar la participaci\u00f3n de los compradores de manera m\u00e1s amplia. “Cuando pensamos en c\u00f3mo dar\u00edamos vida a esto, no quer\u00edamos restringirlo solo a nuestros mejores clientes”, dijo Freed. “Quer\u00edamos adoptar un enfoque realmente democr\u00e1tico para este … beneficio que los clientes realmente han dicho que quieren de nosotros”.<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

El gigante del comercio electr\u00f3nico Farfetch se ha asociado con un grupo de marcas para ofrecer a los compradores la oportunidad de asegurar los art\u00edculos en demanda antes de que salgan al mercado. La medida es una apuesta para diferenciar a\u00fan m\u00e1s la plataforma de Farfetch de sus competidores en un mercado cada vez m\u00e1s…<\/p>\n","protected":false},"author":13,"featured_media":16346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Farfetch y 10 marcas de lujo ofrecer\u00e1n el servicio de pedidos anticipados.\r\n\r\nDiez marcas se han registrado para el lanzamiento, entre ellas Balenciaga, Oscar de la Renta u Off-White. En el futuro, Farfetch ve este servicio como una estrategia de sostenibilidad. La idea es desarrollar una \u201cverdadera propuesta de preproducci\u00f3n\".\r\n#luxonomy #Farfetch","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[534,541],"tags":[721],"thb-sponsors":[],"class_list":["post-16345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-tech","tag-farfetch"],"yoast_head":"\nFarfetch y 10 marcas de lujo ofrecer\u00e1n el servicio de pedidos anticipados | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/farfetch-y-10-marcas-de-lujo-ofreceran-el-servicio-de-pedidos-anticipados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farfetch y 10 marcas de lujo ofrecer\u00e1n el servicio de pedidos anticipados | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"El gigante del comercio electr\u00f3nico Farfetch se ha asociado con un grupo de marcas para ofrecer a los compradores la oportunidad de asegurar los art\u00edculos en demanda antes de que salgan al mercado. 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