{"id":15675,"date":"2021-06-24T11:48:48","date_gmt":"2021-06-24T09:48:48","guid":{"rendered":"https:\/?p=15675"},"modified":"2021-06-24T11:48:48","modified_gmt":"2021-06-24T09:48:48","slug":"gucci-ha-desarrollado-su-propia-piel-vegana","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/gucci-ha-desarrollado-su-propia-piel-vegana\/","title":{"rendered":"Gucci ha desarrollado su propia piel vegana"},"content":{"rendered":"<p>Se llama <strong>Demetra -en honor a la diosa griega de la agricultura y las cosechas-<\/strong>, y es una piel vegana que ya usa en varios de sus <strong>sneakers<\/strong>. No sustituir\u00e1 a la piel, pero <strong>complementar\u00e1 la oferta del grupo<\/strong>. Es el resultado de <strong>dos a\u00f1os de investigaci\u00f3n<\/strong>, y la marca italiana <strong>compartir\u00e1 la patente con otras firmas<\/strong>. Planea seguir us\u00e1ndolo en otros art\u00edculos de las marcas de <strong>Kering.\u00a0<\/strong><\/p>\n<p>En el a\u00f1o de su <strong>centenario<\/strong>, <strong>Gucci ha decidido crear un nuevo material eco-sostenible<\/strong>, de origen <strong>vegetal hasta un 77%<\/strong>. Su nombre es &#8216; <strong>Demetra<\/strong> &#8216; y es una viscosa procedente de bosques gestionados de forma sostenible: se fabrica \u00edntegramente en <strong>Italia<\/strong> en las manufacturas toscanas de la empresa. El nombre ha sido elegido por su actual director creativo, <strong>Alessandro Michele<\/strong>, en honor a la diosa griega de la agricultura. <strong>Se trata del primer material animal free de la firma italiana<\/strong>.<\/p>\n<p>Los <strong>primeros productos creados por Gucci con este material son las sneakers Gucci Basket, Gucci New Ace y Gucci Rhyton<\/strong>. Las partes de las zapatillas que no est\u00e1n hechas con <strong>Demetra<\/strong> est\u00e1n confeccionadas con algod\u00f3n org\u00e1nico, acero y poli\u00e9ster reciclado.<\/p><div id=\"luxon-1171589698\" class=\"luxon-3er-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/luxonomy.university\/course\/master-turismo-de-lujo\" target=\"_blank\" aria-label=\"C479C48A-04D2-40E3-9E0A-4F51ED52D29E\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?fit=1672%2C941&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?w=1672&ssl=1 1672w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=300%2C169&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1024%2C576&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=768%2C432&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1536%2C864&ssl=1 1536w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=370%2C208&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=800%2C450&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=20%2C11&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=740%2C416&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1600%2C900&ssl=1 1600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=1200%2C675&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2020\/07\/C479C48A-04D2-40E3-9E0A-4F51ED52D29E.png?resize=85%2C48&ssl=1 85w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1672\" height=\"941\"   \/><\/a><\/div>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15680\" data-permalink=\"https:\/\/luxonomy.net\/es\/gucci-ha-desarrollado-su-propia-piel-vegana\/false-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-title=\"{False}\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;{False}&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?fit=1024%2C576&amp;ssl=1\" class=\"size-large wp-image-15680\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace-1024x576.jpg?resize=1024%2C576\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=370%2C208&amp;ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=20%2C11&amp;ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=185%2C104&amp;ssl=1 185w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=740%2C416&amp;ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=400%2C225&amp;ssl=1 400w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=600%2C338&amp;ssl=1 600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/2_Gucci-New-Ace.jpg?resize=85%2C48&amp;ssl=1 85w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15681\" data-permalink=\"https:\/\/luxonomy.net\/es\/gucci-ha-desarrollado-su-propia-piel-vegana\/false-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?fit=2000%2C1297&amp;ssl=1\" data-orig-size=\"2000,1297\" data-comments-opened=\"1\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?fit=1024%2C664&amp;ssl=1\" class=\"alignleft size-large wp-image-15681 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton-1024x664.jpg\" alt=\"\" width=\"1024\" height=\"664\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=1024%2C664&amp;ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=768%2C498&amp;ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=370%2C240&amp;ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=800%2C519&amp;ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=20%2C13&amp;ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=185%2C120&amp;ssl=1 185w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=740%2C480&amp;ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=400%2C259&amp;ssl=1 400w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=600%2C389&amp;ssl=1 600w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2021\/06\/Gucci-Rhyton.jpg?resize=74%2C48&amp;ssl=1 74w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>La intenci\u00f3n de <strong>Gucci es compartir Demetra primero con las marcas que componen el grupo Kering al que pertenece, para luego extenderlo a toda la industria de la moda<\/strong>. Otras marcas y grupos incluso podr\u00e1n personalizar Demetra para lograr acabados exclusivos en cada una de ellas.<\/p>\n<p><strong>Gucci no es la \u00fanica marca<\/strong> que est\u00e1 ensayando nuevos materiales. <strong>Herm\u00e8s<\/strong> se ha asociado con <a href=\"https:\/hermes-presenta-su-primer-bolso-de-cuero-vegano\/\"><strong>Mycoworks<\/strong><\/a>, una start-up californiana, para desarrollar <strong>Sylvania<\/strong>, otra alternativa a la piel derivada del <strong>micelio<\/strong> que se encuentra en las ra\u00edces de las setas.<\/p><div id=\"luxon-2177292777\" class=\"luxon-5-parrafo luxon-entity-placement\" style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/theintelligence.institute\/course\/inteligencia-artificial-para-directivos\" target=\"_blank\" aria-label=\"CSiAD-Stanford\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?fit=1448%2C1086&#038;ssl=1\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?w=1448&ssl=1 1448w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=300%2C225&ssl=1 300w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1024%2C768&ssl=1 1024w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=768%2C576&ssl=1 768w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=370%2C278&ssl=1 370w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=800%2C600&ssl=1 800w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=20%2C15&ssl=1 20w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=740%2C555&ssl=1 740w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=1200%2C900&ssl=1 1200w, https:\/\/i0.wp.com\/luxonomy.net\/wp-content\/uploads\/2025\/08\/CSiAD-Stanford.webp?resize=64%2C48&ssl=1 64w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" class=\"no-lazyload\" width=\"1448\" height=\"1086\"   \/><\/a><\/div>\n<p>La propia Gucci y otras marcas, como <strong>Stella McCartney, Adidas o Lululemon<\/strong>, est\u00e1n lanzando tambi\u00e9n productos con <strong>Mylo<\/strong>, otro material de micelio desarrollado por <strong>Bolt Threads<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se llama Demetra -en honor a la diosa griega de la agricultura y las cosechas-, y es una piel vegana que ya usa en varios de sus sneakers. No sustituir\u00e1 a la piel, pero complementar\u00e1 la oferta del grupo. Es el resultado de dos a\u00f1os de investigaci\u00f3n, y la marca italiana compartir\u00e1 la patente con&hellip;<\/p>\n","protected":false},"author":19,"featured_media":15677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Gucci ha desarrollado su propia piel vegana.\r\n\r\nSe llama Demetra -en honor a la diosa griega de la agricultura y las cosechas-, y es una piel vegana que ya usa en varios de sus sneakers. No sustituir\u00e1 a la piel, pero complementar\u00e1 la oferta del grupo. Es el resultado de dos a\u00f1os de investigaci\u00f3n, y la marca italiana compartir\u00e1 la patente con otras firmas. Planea seguir us\u00e1ndolo en otros art\u00edculos de las marcas de Kering.\u00a0\r\n\r\n#luxonomy #Gucci #Kering #tech #Demetra #slowfashion","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[534,266,541],"tags":[1025,372,887],"thb-sponsors":[],"class_list":["post-15675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-slow-fashion","category-tech","tag-demetra","tag-gucci","tag-kering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gucci ha desarrollado su propia piel vegana | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/gucci-ha-desarrollado-su-propia-piel-vegana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci ha desarrollado su propia piel vegana | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Se llama Demetra -en honor a la diosa griega de la agricultura y las cosechas-, y es una piel vegana que ya usa en varios de sus sneakers. 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