{"id":15312,"date":"2021-06-18T13:06:17","date_gmt":"2021-06-18T11:06:17","guid":{"rendered":"https:\/?p=15312"},"modified":"2021-09-12T16:30:57","modified_gmt":"2021-09-12T14:30:57","slug":"ponentes-del-10o-congreso-luxonomy-helena-bermudez-de-castro-directora-de-comunicacion-de-chopard-para-espana-y-portugal","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/ponentes-del-10o-congreso-luxonomy-helena-bermudez-de-castro-directora-de-comunicacion-de-chopard-para-espana-y-portugal\/","title":{"rendered":"Ponentes del 10\u00ba Congreso LUXONOMY: Helena Berm\u00fadez de Castro, Directora de Comunicaci\u00f3n de Chopard para Espa\u00f1a y Portugal"},"content":{"rendered":"

Chopard es la primera firma de joyas de lujo en trabajar con oro \u00e9tico<\/strong>. La firma fabrica sus colecciones, que incluyen todo tipo de joyas, en base a materiales sostenibles <\/strong>que respetan todo el proceso que existe detr\u00e1s de la producci\u00f3n de la materia prima, como el oro u otros.<\/p>\n

Chopard define el “oro \u00e9tico”<\/strong> como el oro adquirido de proveedores responsables y verificados que cumplen con las mejores pr\u00e1cticas ambientales y los est\u00e1ndares sociales internacionales.<\/p>\n

Chopard\u00a0obtiene su oro en peque\u00f1as minas en colaboraci\u00f3n con dos organizaciones:<\/strong>\u00a0la Asociaci\u00f3n Suiza de Oro Mejor (SBGSA) y el Consejo de joyer\u00eda responsable (RJC). Se trata de unas entidades que controlan el proceso de producci\u00f3n del oro y otros materiales,\u00a0garantizando pr\u00e1cticas justas y respetuosas<\/strong>.<\/p>

\"\"<\/a><\/div>\n

La verdadera exclusividad pasa por ofrecer productos que respeten el medio ambiente<\/strong> y reduzcan el impacto negativo que puede tener en nuestro Planeta.<\/p>\n

Helena Berm\u00fadez de Castro<\/strong>, Directora de Comunicaci\u00f3n de Chopard<\/strong> para Espa\u00f1a y Portugal, participar\u00e1 como ponente en el 10\u00ba Congreso LUXONOMY<\/a><\/strong> que tendr\u00e1 lugar el pr\u00f3ximo 24 de febrero en Madrid, en Hotel The Westin Palace<\/strong>.<\/p>\n

Licenciada en Publicidad y RRPP por la Facultad de Ciencias de la Informaci\u00f3n de la Universidad Complutense de Madrid. 7 a\u00f1os en\u00a0la Revista Elle como estilista de Moda. En el 93 comienza en la revista Vogue, donde es Directora de Moda desde el 1998 al 2001 poniendo en marcha los especiales de Vogue Novias, Ni\u00f1os, Colecciones, Accesorios, Joyas\u2026 del 2001 al 2003. Ha sido directora de Producto e imagen de Victorio & Lucchino y comisaria de la Exposici\u00f3n \u201c25 a\u00f1os Victtorio & Lucchino\u201d en el Centro andaluz de arte Contempor\u00e1neo y directora de la publicaci\u00f3n del mismo t\u00edtulo. En 2004 vuelve al mundo editorial de la mano de la Revista Gala donde ocupa el puesto de directora de lifestyle que inclu\u00eda las secciones de Moda, Belleza, decoraci\u00f3n, viajes y cocina hasta 2006 que cerr\u00f3 la revista. Desde mayo de 2007 ocupa el cargo de Directora de Comunicaci\u00f3n de Chopard para Espa\u00f1a y Portugal.<\/p>\n

La responsabilidad y la \u00e9tica<\/strong> son valores consagrados en el coraz\u00f3n de la filosof\u00eda de Chopard<\/strong>. Como empresa independiente de integraci\u00f3n vertical, desde 1978<\/strong> produce todas su aleaciones de oro en su propia fundici\u00f3n interna. Esta estrategia les permite utilizar un sistema circular en el que se recicla hasta el 70%<\/strong> de los restos de producci\u00f3n (oro que ya ha entrado en las instalaciones), reduciendo as\u00ed su dependencia del oro reci\u00e9n extra\u00eddo. Todos los productos se manufacturan en talleres propios, situados en Suiza (Ginebra y Fleurier) y en Alemania (Pforzheim).<\/p>

\"\"<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Chopard es la primera firma de joyas de lujo en trabajar con oro \u00e9tico. La firma fabrica sus colecciones, que incluyen todo tipo de joyas, en base a materiales sostenibles que respetan todo el proceso que existe detr\u00e1s de la producci\u00f3n de la materia prima, como el oro u otros. Chopard define el “oro \u00e9tico”…<\/p>\n","protected":false},"author":19,"featured_media":15313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ponentes del 10\u00ba Congreso LUXONOMY: Helena Berm\u00fadez de Castro, Directora de Comunicaci\u00f3n de Chopard para Espa\u00f1a y Portugal.\r\n\r\nLa responsabilidad y la \u00e9tica son valores consagrados en el coraz\u00f3n de la filosof\u00eda de Chopard. Como empresa independiente de integraci\u00f3n vertical, desde 1978 produce todas su aleaciones de oro en su propia fundici\u00f3n interna. Esta estrategia les permite utilizar un sistema circular en el que se recicla hasta el 70% de los restos de producci\u00f3n (oro que ya ha entrado en las instalaciones), reduciendo as\u00ed su dependencia del oro reci\u00e9n extra\u00eddo. Todos los productos se manufacturan en talleres propios, situados en Suiza (Ginebra y Fleurier) y en Alemania (Pforzheim).\r\n\r\nChopard es la primera firma de joyas de lujo en trabajar con \"oro \u00e9tico\".\r\n\r\n#luxonomy #luxonomy10 #congresoluxonomy #chopard","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[227],"tags":[1006,228],"thb-sponsors":[],"class_list":["post-15312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-10o-congreso-luxonomy","tag-eventos"],"yoast_head":"\nPonentes del 10\u00ba Congreso LUXONOMY: Helena Berm\u00fadez de Castro, Directora de Comunicaci\u00f3n de Chopard para Espa\u00f1a y Portugal | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/ponentes-del-10o-congreso-luxonomy-helena-bermudez-de-castro-directora-de-comunicacion-de-chopard-para-espana-y-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ponentes del 10\u00ba Congreso LUXONOMY: Helena Berm\u00fadez de Castro, Directora de Comunicaci\u00f3n de Chopard para Espa\u00f1a y Portugal | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Chopard es la primera firma de joyas de lujo en trabajar con oro \u00e9tico. 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