{"id":13447,"date":"2021-04-03T18:13:04","date_gmt":"2021-04-03T16:13:04","guid":{"rendered":"https:\/?p=13447"},"modified":"2021-04-03T19:23:23","modified_gmt":"2021-04-03T17:23:23","slug":"es-posible-vender-lujo-virtual","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/es-posible-vender-lujo-virtual\/","title":{"rendered":"\u00bfEs posible vender lujo virtual?"},"content":{"rendered":"

La respuesta es rotunda: s\u00ed<\/strong>, y ya hay quien lo ha hecho. Ha llegado el d\u00eda en el que las marcas venden sus prendas de manera virtual<\/strong>, adem\u00e1s de f\u00edsica. Gucci<\/strong> ha desarrollado un nuevo modelo de zapatillas digitales que pueden verse con realidad aumentada<\/strong>, y lo m\u00e1s incre\u00edble, pueden ser “compradas virtualmente<\/strong>“.<\/p>\n

The Gucci Virtual 25<\/strong>, que as\u00ed se llaman los sneakers virtuales, tienen un precio mucho menor del que nos tiene acostumbrada la marca, se pueden comprar por 10 euros.<\/strong><\/p>\n

Una “persona digital” las puede usar a trav\u00e9s de la realidad aumentada o en un entorno virtual, pero nunca se fabricar\u00e1n de forma f\u00edsica<\/strong>. Gucci Virtual 25 esta disponible en la aplicaci\u00f3n de juegos de zapatillas Aglet y se podr\u00e1 usar en las plataformas Roblox y VRChat.<\/p>

\"\"<\/a><\/div>\n

Las Virtual 25<\/strong> son de color verde ne\u00f3n y rosa, bastante llamativas y no del gusto de todo el mundo. Sin embargo, la idea de estas zapatillas digitales es la de probarse otras zapatillas de Gucci y ver qu\u00e9 tal quedan. Adem\u00e1s, con las aplicaciones, los usuarios que adquieran las The Gucci Virtual 25 tambi\u00e9n podr\u00e1n recrear sus propios dise\u00f1os<\/strong>.<\/p>\n

Te preguntar\u00e1s para qu\u00e9 quiere alguien comprar una prenda que no tiene realmente, y por qu\u00e9 pagar 10 euros por ello<\/strong>. La respuesta quiz\u00e1s radique en la”realidad paralela<\/strong>” que suponen las redes<\/strong> sociales<\/strong> y las plataformas virtuales<\/strong>, ya que con esta aplicaci\u00f3n puedes prob\u00e1rtelas y compartir tu imagen en Instagram por ejemplo, como si las llevar\u00e1s puestas.<\/strong><\/p>

\"\"<\/a><\/div>\n

Los usuarios compran los derechos de \u201cusar\u201d zapatillas de Gucci<\/strong>, al igual que otros compran m\u00fasica en iTunes, y s\u00f3lo tienen permiso para escuchar determinada canci\u00f3n, no podr\u00e1 ser revendido el art\u00edculo online de Gucci. De esta forma, la firma se adelanta al resto con esta nueva innovaci\u00f3n, apostando por este segmento, fuertemente demandando desde la llegada de la pandemia<\/strong>.<\/p>\n

Tambi\u00e9n te preguntar\u00e1s: \u00bfla idea es rentable?<\/strong><\/p>\n

S\u00f3lo el primer d\u00eda Gucci ha vendido m\u00e1s de 5.000 unidades<\/strong> de sus zapatillas “virtuales”. Preguntaremos a la marca dentro de un a\u00f1o y seguramente nos sorprenderemos de un negocio muy rentable que ha llegado para quedarse.<\/strong><\/p>\n

Adem\u00e1s, se estima que en 5 o 10 a\u00f1os<\/strong>, una parte relativamente grande de los ingresos de las marcas de moda proceder\u00e1n de los productos digitales “virtuales”.<\/strong><\/p>\n

Otros como la marca Buffalo London<\/strong> lanzaron recientemente la versi\u00f3n virtual de sus emblem\u00e1ticas zapatillas con plataforma, que popularizaron las Spice Girls<\/strong> en la d\u00e9cada de los a\u00f1os 90.<\/p>\n","protected":false},"excerpt":{"rendered":"

La respuesta es rotunda: s\u00ed, y ya hay quien lo ha hecho. Ha llegado el d\u00eda en el que las marcas venden sus prendas de manera virtual, adem\u00e1s de f\u00edsica. Gucci ha desarrollado un nuevo modelo de zapatillas digitales que pueden verse con realidad aumentada, y lo m\u00e1s incre\u00edble, pueden ser “compradas virtualmente“. The Gucci…<\/p>\n","protected":false},"author":1,"featured_media":13457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"En LUXONOMY: \u00bfEs posible vender lujo virtual?\nHa llegado el d\u00eda en el que las marcas venden sus prendas de manera virtual, adem\u00e1s de f\u00edsica. Gucci\u00a0ha desarrollado un nuevo modelo de zapatillas digitales que pueden verse con realidad aumentada, y lo m\u00e1s incre\u00edble, pueden ser \"compradas virtualmente\" por 10 euros.\nLo m\u00e1s incre\u00edble: \u00a1se han vendido m\u00e1s de 5.000 unidades s\u00f3lo el primer d\u00eda!.\nLa respuesta quiz\u00e1s radique en la \"realidad paralela\" que suponen las redes sociales y las plataformas virtuales, ya que con esta aplicaci\u00f3n puedes prob\u00e1rtelas y compartir tu imagen en Instagram por ejemplo, como si las llevar\u00e1s puestas.\nY t\u00fa, \u00bfpagar\u00edas 10\u20ac por unas zapatillas que s\u00f3lo puedes ponerte virtualmente?\n#luxonomy #Gucci #innovacion #lujo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[505],"tags":[372,888,327],"thb-sponsors":[],"class_list":["post-13447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-gucci","tag-lujo-virtual","tag-tecnologia"],"yoast_head":"\n\u00bfEs posible vender lujo virtual? | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/es-posible-vender-lujo-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEs posible vender lujo virtual? | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"La respuesta es rotunda: s\u00ed, y ya hay quien lo ha hecho. 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