{"id":13437,"date":"2021-04-03T11:00:00","date_gmt":"2021-04-03T09:00:00","guid":{"rendered":"https:\/?p=13437"},"modified":"2021-04-04T14:55:25","modified_gmt":"2021-04-04T12:55:25","slug":"louis-vuitton-chanel-cartier-hermes-y-loreal-figuran-entre-las-10-marcas-francesas-mas-valoradas-en-2021","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/louis-vuitton-chanel-cartier-hermes-y-loreal-figuran-entre-las-10-marcas-francesas-mas-valoradas-en-2021\/","title":{"rendered":"Louis Vuitton, Chanel, Cartier, Herm\u00e8s y L’Or\u00e9al figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021"},"content":{"rendered":"

Louis Vuitton, Chanel, Cartier, Herm\u00e8s y L’Or\u00e9al <\/strong>figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021, seg\u00fan Brand Finance<\/strong>, la consultora de valoraci\u00f3n de marcas.<\/p>\n

Louis Vuitton ocupa el cuarto lugar<\/strong>, un escal\u00f3n menos que el a\u00f1o pasado. Chanel ocupa el quinto lugar<\/strong>, dos puestos m\u00e1s arriba. Cartier ocupa el s\u00e9ptimo lugar<\/strong>, dos rangos por debajo de la posici\u00f3n de 2020. Herm\u00e8s ocupa el octavo lugar<\/strong>, subiendo un lugar. L’Or\u00e9al es noveno<\/strong>, un rango m\u00e1s alto que en 2020.<\/p>\n

Otras empresas en el top 10 incluyen Orange, Total, Axa, BNP Paribas y Renault<\/strong>. Sephora ocupa el puesto 11.<\/p>

\"\"<\/a><\/div>\n

“La ropa (incluida la moda y el lujo) <\/strong>es el mayor contribuyente al ranking Brand Finance 150 2021<\/strong> (16 por ciento)”, dijo la compa\u00f1\u00eda en un comunicado. “Sin embargo, este sector cay\u00f3 un 12 por ciento<\/strong> interanual principalmente debido a la pandemia<\/strong>“. La distribuci\u00f3n<\/strong> fue el segundo mayor contribuyente a la lista, con un 10 por ciento, luego los cosm\u00e9ticos<\/strong>, con un 8 por ciento.<\/p>\n

\u201cPara algunas empresas francesas con marcas s\u00f3lidas, el activo de la marca ha actuado como un amortiguador y ha reducido los riesgos durante la pandemia<\/strong>. Sin embargo, en muchos sectores esto no fue suficiente y para volver a ganar competitividad, estos agentes econ\u00f3micos tendr\u00e1n que reinvertir en sus activos de marca para aprovechar la recuperaci\u00f3n \u201d, dijo Bertrand Chovet<\/strong>, director gerente de Brand Finance France, en un declaraci\u00f3n.<\/p>

\"\"<\/a><\/div>\n

El mayor crecimiento interanual de la marca de valor provino de CELINE<\/strong>, un 105 por ciento; Kenzo<\/strong>, con un aumento del 63 por ciento, e Yves Rocher<\/strong>, con un aumento del 61 por ciento. Los nuevos participantes en el ranking anual incluyeron a Moncler<\/strong>, que ocup\u00f3 el puesto 47.<\/p>\n

Entre las marcas de lujo y premium, Louis Vuitton<\/strong> registr\u00f3 una ca\u00edda del 15 por ciento en el valor de la marca a 12.640 millones de euros, seg\u00fan Brand Finance. La \u201cfortaleza de la marca\u201d de Louis Vuitton, que refleja la competitividad de una marca, disminuy\u00f3 de una calificaci\u00f3n AAA el a\u00f1o pasado a una calificaci\u00f3n AAA, con una puntuaci\u00f3n de 84, debido a la disminuci\u00f3n de su desempe\u00f1o financiero y perspectivas financieras en 2020.<\/p>\n

El valor de marca de Chanel<\/strong> se calcul\u00f3 en 11,27 mil millones de euros, mientras que la fuerza de su marca aument\u00f3 a AAA-. \u201cLa perspectiva de menores ingresos de Cartier durante la pandemia hizo que el valor de la marca cayera un 24 por ciento\u201d, dijo Brand Finance, que valor\u00f3 la marca del joyero de lujo en 10.290 millones de euros.<\/p>\n

\u201cHerm\u00e8s<\/strong> es la marca m\u00e1s fuerte entre las 10 marcas francesas m\u00e1s valoradas, con un [\u00cdndice de fuerza de marca] de 85 (calificaci\u00f3n AAA)\u201d, continu\u00f3 Brand Finance. “Sin embargo, aqu\u00ed tambi\u00e9n, una perspectiva financiera debilitada conduce a una ca\u00edda del 8 por ciento en el valor de su marca a 9,92 mil millones de euros”.<\/p>\n

La marca L’Or\u00e9al<\/strong> se valor\u00f3 en 8.700 millones de euros, un 18 por ciento menos en t\u00e9rminos interanuales, mientras que la fortaleza de su marca disminuy\u00f3 de una calificaci\u00f3n AAA a AAA-.<\/p>\n

En t\u00e9rminos de fortaleza de marca, Moncler<\/strong> fue la m\u00e1s fuerte de cualquier otra etiqueta, con una puntuaci\u00f3n del 87,4 por ciento y una calificaci\u00f3n AAA. Brand Finance atribuy\u00f3 la \u201cexcelente percepci\u00f3n y s\u00f3lida imagen de marca de Moncler con los clientes\u201d a su combinaci\u00f3n de creatividad, innovaci\u00f3n y respeto por el legado, al tiempo que ofrece una moda sorprendente y de alto rendimiento. Chovet se\u00f1al\u00f3 que la mitad de las marcas m\u00e1s fuertes en el ranking son de lujo y premium.<\/p>\n

\u201cEsto subraya el poder blando franc\u00e9s en esta categor\u00eda de oferta y el potencial de las marcas francesas para ser puntos de referencia reales e inspiradores en el mundo, particularmente en China y Asia\u201d, dijo. “Sin lugar a dudas, estas marcas seguir\u00e1n siendo aspiracionales en el futuro”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Louis Vuitton, Chanel, Cartier, Herm\u00e8s y L’Or\u00e9al figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021, seg\u00fan Brand Finance, la consultora de valoraci\u00f3n de marcas. Louis Vuitton ocupa el cuarto lugar, un escal\u00f3n menos que el a\u00f1o pasado. Chanel ocupa el quinto lugar, dos puestos m\u00e1s arriba. Cartier ocupa el s\u00e9ptimo lugar, dos rangos…<\/p>\n","protected":false},"author":12,"featured_media":13436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"En LUXONOMY: Louis Vuitton, Chanel, Cartier, Herm\u00e8s y L'Or\u00e9al figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021.\nEl mayor crecimiento interanual de la marca de valor provino de CELINE, un 105 por ciento; Kenzo, con un aumento del 63 por ciento, e Yves Rocher, con un aumento del 61 por ciento. Los nuevos participantes en el ranking anual incluyeron a Moncler, que ocup\u00f3 el puesto 47.\n#luxonomy #lujo #luxury\n#LouisVuitton #Chanel #Cartier #Herm\u00e8s #LOr\u00e9al","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[505],"tags":[878,755,622,886,660],"thb-sponsors":[],"class_list":["post-13437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-cartier","tag-chanel","tag-hermes","tag-loreal","tag-louis-vuitton"],"yoast_head":"\nLouis Vuitton, Chanel, Cartier, Herm\u00e8s y L'Or\u00e9al figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021 | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/louis-vuitton-chanel-cartier-hermes-y-loreal-figuran-entre-las-10-marcas-francesas-mas-valoradas-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton, Chanel, Cartier, Herm\u00e8s y L'Or\u00e9al figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021 | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"Louis Vuitton, Chanel, Cartier, Herm\u00e8s y L’Or\u00e9al figuran entre las 10 marcas francesas m\u00e1s valoradas en 2021, seg\u00fan Brand Finance, la consultora de valoraci\u00f3n de marcas. 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