{"id":13311,"date":"2021-03-18T13:38:28","date_gmt":"2021-03-18T12:38:28","guid":{"rendered":"https:\/?p=13311"},"modified":"2021-03-18T13:38:28","modified_gmt":"2021-03-18T12:38:28","slug":"sera-el-futuro-del-lujo-el-silencio-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/luxonomy.net\/es\/sera-el-futuro-del-lujo-el-silencio-en-las-redes-sociales\/","title":{"rendered":"\u00bfSer\u00e1 el futuro del lujo el silencio en las redes sociales?"},"content":{"rendered":"

En enero comenz\u00e1bamos el a\u00f1o con una bomba<\/strong> “Bottega Veneta ha eliminado sus cuentas de las redes sociales en las plataformas de Instagram, Facebook y Twitter<\/a>“, ahora anunciamos que Bottega Veneta ha cerrado sus redes sociales tambi\u00e9n en Asia.<\/strong><\/p>\n

Ha eliminado su cuenta de Weibo, que ten\u00eda 270.000 seguidores<\/strong>, dos meses despu\u00e9s de retirarse de todas las redes sociales en los mercados occidentales.<\/p>\n

La compa\u00f1\u00eda se ha negado repetidamente a comentar sobre la estrategia.<\/strong><\/p>

\"\"<\/a><\/div>\n

La semana pasada, el presidente y director ejecutivo de Kering, Fran\u00e7ois-Henri Pinault<\/strong>, indic\u00f3 que la actuaci\u00f3n llevada a cabo por Bottega no es diferente a la de Balenciaga<\/strong>, que desde 2018 ha publicado lo que parecen ser im\u00e1genes generadas por usuarios sin subt\u00edtulos en su cuenta de Instagram .<\/p>\n

A diferencia de Balenciaga, Bottega Veneta borr\u00f3 repentinamente su cuenta de Instagram, que ten\u00eda 2,5 millones de seguidores<\/strong>.<\/p>\n

En su lugar, ahora hay una p\u00e1ginas de fans, como @newbottega<\/strong>, que no est\u00e1n oficialmente afiliados a la marca<\/strong>. Bottega ha decidido, en l\u00ednea con su posicionamiento, apoyarse mucho m\u00e1s en sus embajadores y fans d\u00e1ndoles el material que necesitan para hablar de la marca a trav\u00e9s de varias redes sociales<\/strong>, dej\u00e1ndoles hablar por la marca en lugar de hacerlo ellos mismos.<\/strong><\/p>\n

Esta idea de dejar que hablen de la marca sus clientes o fans, manteniendo ellos el silencio en redes sociales<\/strong>, est\u00e1 dando su fruto:<\/p>

\"\"<\/a><\/div>\n

Debo decir que despu\u00e9s de un mes y medio, es bastante convincente en t\u00e9rminos de\u00a0visibilidad\u00a0de\u00a0Bottega Veneta , y lo estamos monitoreando con bastante precisi\u00f3n” ha indicado Pinault.<\/em><\/p><\/blockquote>\n

\u00bfQu\u00e9 opinas?, \u00bfdebe el lujo adoptar este “silencio” en redes sociales?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

En enero comenz\u00e1bamos el a\u00f1o con una bomba “Bottega Veneta ha eliminado sus cuentas de las redes sociales en las plataformas de Instagram, Facebook y Twitter“, ahora anunciamos que Bottega Veneta ha cerrado sus redes sociales tambi\u00e9n en Asia. Ha eliminado su cuenta de Weibo, que ten\u00eda 270.000 seguidores, dos meses despu\u00e9s de retirarse de…<\/p>\n","protected":false},"author":12,"featured_media":13317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00bfSer\u00e1 el futuro del lujo el silencio en las redes sociales?\r\nEn enero comenz\u00e1bamos el a\u00f1o con una bomba \"Bottega Veneta ha eliminado sus cuentas de las redes sociales en las plataformas de Instagram, Facebook y Twitter\", ahora anunciamos que Bottega Veneta ha cerrado sus redes sociales tambi\u00e9n en Asia.\r\nHa eliminado su cuenta de Weibo, que ten\u00eda 270.000 seguidores, dos meses despu\u00e9s de retirarse de todas las redes sociales en los mercados occidentales.\r\nLa idea de dejar que hablen de la marca sus clientes o fans, manteniendo ellos el silencio en redes sociales, y est\u00e1 dando su fruto.\r\n\u00bfQu\u00e9 opinas?, \u00bfdebe el lujo adoptar este \"silencio\" en redes sociales?\r\n#luxonomy \u20acBottegaVeneta","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"edge","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[505],"tags":[846],"thb-sponsors":[],"class_list":["post-13311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-bottega-veneta"],"yoast_head":"\n\u00bfSer\u00e1 el futuro del lujo el silencio en las redes sociales? | LUXONOMY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxonomy.net\/es\/sera-el-futuro-del-lujo-el-silencio-en-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSer\u00e1 el futuro del lujo el silencio en las redes sociales? | LUXONOMY\" \/>\n<meta property=\"og:description\" content=\"En enero comenz\u00e1bamos el a\u00f1o con una bomba “Bottega Veneta ha eliminado sus cuentas de las redes sociales en las plataformas de Instagram, Facebook y Twitter“, ahora anunciamos que Bottega Veneta ha cerrado sus redes sociales tambi\u00e9n en Asia. 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