The fast and online MBA that helps you understand the current luxury market, which will reach between $1.2 trillion and $1.4 trillion by 2025 and will continue to grow until 2030
The complete master's degree in the luxury business gives you a current 360º view, where you will learn the tools, concepts, and methodologies that you will start applying from day one.
✔️ All downloadable materials
✔️ Job placement assistance
✔️ Starting on the 2nd of October, the English version
✔️ Continuous networking with faculty and students from around the world
✔️ At your own pace
✔️ Live sessions with active experts from the most important luxury firms
✔️ You can do it in Spanish or English, it's up to you
✔️ Direct access to all professors, executives from the leading brands in the sector from around the world
all of them active professionals from pioneering firms in the sector
🦋TheLuxuryMBA® is designed to train students in understanding, analyzing, and managing current luxury brands. This program offers a comprehensive approach to the luxury industry, covering everything from the history and culture of luxury to marketing strategy, innovation, and sustainability. The program combines theory and practice, with the goal of training luxury industry professionals in a globalized and highly competitive environment.
Luxury is reinventing itself like no other sector, with the foundation of ECO-ON-IN, meaning: SUSTAINABILITY, DIGITAL, and INNOVATION. The aim is to prepare the student for the enormous transition of the sector, eager for well-prepared professionals.
Are you ready to break barriers in the luxury industry?"
🦋Discover all the contents of TheLuxuryMBA®
Throughout Module 1, students will explore the history and evolution of the concept of luxury, from its origins in ancient societies to its transformation in the modern and contemporary era. The different perceptions and uses of luxury throughout time will be analyzed, as well as its influence on culture, economy, and society in different historical contexts.
Students will also learn about the changes and trends that have shaped the luxury industry, including globalization, technology, emerging markets, and the growing awareness of sustainability. In addition, new concepts and paradigms of luxury in the 21st century, such as experiential luxury, personalization, and inclusion, and their impact on how luxury brands and companies adapt and evolve to meet the demands of current consumers, will be examined.
- ORIGIN AND ETYMOLOGY OF THE WORD "LUXURY"
- DEFINITION OF LUXURY: A TIMELESS JOURNEY
- LUXURY IN ANCIENT SOCIETIES: THE DAWN OF DESIRE
- EGYPT: THE GOLD OF THE GODS
- MESOPOTAMIA: THE CRADLE OF CIVILIZATION
- GREECE: THE BIRTH OF HEDONISM
- ROME AND LUXURY
- LUXURY IN THE MIDDLE AGES
- LUXURY IN THE RENAISSANCE
- THE RISE OF EUROPEAN COURTS AND THE EXPANSION OF GLOBAL TRADE
- LUXURY, FASHION, AND CRAFTSMANSHIP IN FRANCE DURING THE 18TH AND 19TH CENTURIES
- THE INDUSTRIAL REVOLUTION AND ITS IMPACT ON THE PRODUCTION AND CONSUMPTION OF LUXURY GOODS
- THE 20TH CENTURY AND THE CONSOLIDATION OF THE LUXURY INDUSTRY
- THE ARRIVAL OF MASS MEDIA AND ADVERTISING IN LUXURY PROMOTION
- THE DEMOCRATIZATION OF LUXURY
- CULTURAL, SOCIAL, AND PSYCHOLOGICAL FOUNDATIONS OF LUXURY
- THE CULTURAL FOUNDATION OF LUXURY
- THE SOCIAL FOUNDATION OF LUXURY
- THE PSYCHOLOGICAL FOUNDATION OF LUXURY
- LUXURY IN CONTEMPORARY SOCIETY
Learn to transform your/a brand into a benchmark of luxury and exclusivity, attracting high-net-worth clients and increasing the perceived value of your products and services. This module will teach you how to create a luxury brand identity, develop a unique value proposition, and employ effective marketing and communication strategies to position your brand in the luxury market. Upon completing this module, you will have the skills and knowledge necessary to luxurise your brand and position it in the luxury market. Additionally, you will learn to adapt to changing trends and maintain sustainable growth in the competitive world of luxury.
- The luxury market and branding
- Understanding the luxury market and its functioning
- The psychology of the luxury consumer
- Identification of opportunities in your niche
- Basic principles of luxury branding
- Creation of a luxury brand identity
- Definition of brand personality and values
- Creating a striking logo and visual design
- Developing an emotional and aspirational brand narrative
- Maintaining consistency in online and offline presence
- Development of luxury products and services
- Research and development of exclusive products and services
- Design and presentation of high-quality products and services
- Collaborations and strategic alliances with prestigious brands
- Creating memorable customer experiences
- Marketing and communication strategies for luxury brands
- Identification and segmentation of the target audience
- Digital and offline marketing in the luxury market
- Creating sophisticated and aesthetic advertising campaigns
- Public relations and reputation management
- Loyalty and retention of high-level clients
- Customised and adapted sales techniques for the luxury client
- Loyalty programmes and exclusive benefits
- Exceptional and personalised customer service
- Monitoring and improving customer experience
- Measuring success and sustainable growth in the luxury market
- Establishment of key performance indicators (KPI)
- Monitoring and analysing brand performance
- Implementation of adjustments and continuous improvements
- Expansion and diversification in the luxury market
Luxury marketing differs from traditional marketing in several aspects. One of the main differences is that luxury marketing focuses on brand value, rather than product features. Luxury brands create a brand experience that goes beyond the product or service they offer, and seek to generate an emotional connection with their customers.
Another significant difference is that luxury marketing targets a very specific and exclusive audience. Luxury products and services often have a very high price, which means they are only accessible to a small part of the population. Therefore, luxury brands must focus on a marketing strategy that reaches this target audience, rather than trying to reach a mass audience.
In this module, we will discuss the different techniques and strategies that luxury brands use to reach their exclusive audience. These techniques include:
I. Introduction to luxury marketing
- Focus on brand value
- Specific and exclusive audience
II. Techniques and strategies for luxury marketing
A. Create a unique brand experience
- Visual identity
- Brand language
- Shopping experience
B. Utilise influencer marketing
- Brand ambassadors
- Social media influencers
- Celebrity advertising
C. Use digital media
- Social media presence
- High-quality websites
- Email marketing
D. Create exclusive events
- Fashion shows
- Product launch events
- Exclusive dinners
E. Utilise packaging and product presentation
- High-quality materials
- Exclusive designs
- In-store presentation
G. Exceptional service
H. Partnership with exclusive events
I. Constant innovation
J. Emphasis on sustainability
Module 4 focuses on digital transformation in the luxury industry and how brands and businesses can leverage digital technologies and strategies to improve their positioning, operations, and relationships with consumers. Students will explore the different areas in which digitalisation has impacted the sector, from e-commerce and digital marketing to product and service innovation, supply chain management, and customer experience.
4.1. Introduction to digital transformation in the luxury industry
- Concept and characteristics of digital transformation
- The impact of technology on consumer behaviour and market expectations
- Challenges and opportunities for luxury brands in the digital environment
4.2. E-commerce and luxury
- Evolution of e-commerce in the luxury industry
- Platforms and strategies for online sales of luxury products
- Customer experience and personalisation in luxury e-commerce
4.3. Digital marketing and communication in the luxury sector
- Planning and execution of digital marketing campaigns for luxury brands
- Social media, influencers and branded content in luxury promotion
- Measuring results and data analysis in digital marketing strategies
4.4. Introduction to innovation in luxury products and services through technology
- Application of emerging technologies in the creation and production of luxury goods (IoT, virtual reality, artificial intelligence, etc.)
- Connected luxury: integration of technology in luxury products and experiences
- New forms of consumption and business models in digital luxury (subscriptions, rental, resale, etc.)
4.5. Supply chain management and logistics in the digital environment
- Technologies and solutions for optimising the supply chain in the luxury sector
- Traceability and transparency in the supply chain through digital tools (blockchain, RFID, etc.)
- Logistics and distribution of luxury products in e-commerce
4.6. Omnichannel strategies and digital transformation in customer experience
- Integration of physical and digital channels in luxury shopping experience
- The role of physical stores and innovation in luxury retail
- Technologies to enhance customer experience and brand interaction in the digital environment
Luxury and sustainability have not historically been terms that were frequently associated, but sustainability has now become a central theme in the luxury industry. Consumers are increasingly aware of the impact their purchasing decisions have on the environment and society, so luxury companies have begun to respond to this growing demand for sustainable products and services.
Module objectives: The main objective of this module is to provide students with a comprehensive understanding of sustainability in the luxury industry. Students will learn about the major trends and challenges in the luxury industry and how businesses can address these challenges sustainably. Best practices in luxury sustainability will also be explored, from material selection and product design to marketing strategies and supply chain management.
Introduction to sustainability in luxury
- Definition of sustainability and luxury
- The impact of the luxury industry on the environment and society
- Trends and challenges in the sustainable luxury industry
Selection of sustainable materials
- Sustainable materials used in the luxury industry
- The importance of material traceability
- The use of recycled and renewable materials
Sustainable product design
- Designing products with a longer life cycle
- Designing products with a reduced carbon footprint
- Designing products that are repairable and recyclable
Sustainable supply chain management
- Selection of sustainable suppliers
- Supplier audits to ensure sustainability
- Improving sustainability in logistics and distribution
Sustainable marketing strategies
- Transparent communication about product sustainability
- Use of sustainable packaging with lower environmental impact
- Creating a sustainable brand experience
Future of sustainability in the luxury industry
- Emerging trends in luxury sustainability
- Sustainable innovations and technologies
- The role of the consumer in luxury sustainability
In this module, we will explore the impact of emerging technologies on the luxury industry, examining how luxury brands are adopting and applying innovations such as the Metaverse, Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Web 3.0, and Artificial Intelligence (AI) to stay ahead and deliver unique and personalised experiences to their customers.
Introduction to innovation in luxury
- Basic concepts of luxury
- History of innovation in luxury
- Current trends in the luxury market
- The importance of innovation in the luxury sector
Metaverse and luxury
- What is the Metaverse?
- The convergence of physical and digital reality
- Examples of how luxury brands use the Metaverse
- New opportunities and challenges for luxury in the Metaverse
Virtual Reality, Augmented Reality, and Mixed Reality in luxury
- Introduction to VR, AR, and MR
- Applications of VR in the luxury sector (marketing, design, training)
- Applications of AR in the luxury sector (immersive experiences, personalisation, sales)
- Applications of MR in the luxury sector (prototyping, events, product interaction)
- Case studies of luxury brands using VR, AR, and MR
Web 3.0 and luxury
- What is Web 3.0?
- Key Web 3.0 technologies and concepts (blockchain, cryptocurrencies, NFTs)
- Applications of Web 3.0 in the luxury sector (decentralised commerce, tokenisation, traceability)
- Case studies of luxury brands leveraging Web 3.0
Artificial Intelligence and its impact on luxury
- Basic concepts of Artificial Intelligence and Machine Learning
- Applications in the luxury industry: personalisation, recommendations, customer service, and production
- Ethics and privacy in the use of Artificial Intelligence in luxury
- Trends and future developments in Artificial Intelligence and luxury
This module provides a comprehensive overview of the key aspects for the internationalisation of luxury, from understanding the concept of luxury to managing human resources, identifying and analysing international markets, selecting the appropriate entry strategy, and adapting the brand and product to each market. All with the aim of helping companies develop an effective strategy for the expansion of their luxury brand in the global market.
Identification and analysis of international markets:
- Identification of the most attractive markets for the luxury industry
- Analysis of the potential of each market: size, growth, purchasing power, culture and consumer preferences
- Identification of the main competitors in each market
Entry strategies to new markets:
- Selection of the appropriate entry strategy according to the market and the company's resources: franchises, joint ventures, acquisitions, etc.
- Analysis of the legal and cultural aspects of each market
- Selection of the most suitable distribution channels for each market
Brand and communication management:
- Adaptation of the brand and product to the local market: branding, packaging, etc.
- Development of a communication strategy suitable for the market and target audience
- Selection of the most effective media for each market
Supply chain and logistics management:
- Selection of the appropriate suppliers and logistics partners in each market
- International logistics management: transportation, storage, distribution, etc.
- Supply chain management to ensure product quality and customer satisfaction
Human resources management:
- Selection and training of the appropriate staff for each market
- Management of cultural diversity in the company
- Development of human resources policies and practices that promote staff satisfaction and motivation
Evaluation and control of results:
- Establishment of performance indicators and periodic evaluation of results
- Analysis of results and adjustment of strategy based on them
- Risk and contingency management in the process of luxury internationalisation
This module provides a comprehensive analysis of the luxury market in Asia, exploring the key trends, opportunities, and challenges facing luxury brands in the region. Throughout the course, students will gain a deep understanding of consumer preferences, marketing strategies, and expansion tactics to succeed in this dynamic and ever-changing market.
1: Introduction to the Asian luxury market
1.1. Overview of the Asian market
1.2. Economic growth and the expansion of the middle class
1.3. Cultural diversity and its implications
1.4. Key factors driving the luxury market in Asia
2: Trends in the Asian luxury market
2.1. Digitalisation and e-commerce
2.2. The rise of luxury tourism
2.3. The focus on sustainability and social responsibility
2.4. Personalisation and the growing demand for unique experiences
2.5. The role of celebrities and influencers in promoting luxury
3: Analysis of key luxury markets in Asia
3.1. China: the growing giant
3.2. Japan: the blend of tradition and modernity
3.3. South Korea: the rise of the Korean wave (Hallyu)
3.4. India: the emerging luxury market
3.5. Southeast Asia: diversity and opportunities
4: Marketing strategies for the Asian luxury market
4.1. Adapting products and services to local preferences
4.2. Creating a unique and differentiated brand experience
4.3. Digital marketing and social media strategies
4.4. Collaborations and partnerships with local brands
4.5. Supply chain and logistics management in Asia
5: Challenges and opportunities in the Asian luxury market
5.1. Market competition and barriers to entry
5.2. Price sensitivity and the proliferation of counterfeit products
5.3. The importance of corporate social responsibility and ethics
5.4. The impact of geopolitical tensions and economic fluctuations
5.5. The evolution of consumer behaviour and customer expectations
6: Case studies of success in the Asian luxury market
6.1. LVMH in China: a success story in the luxury market
6.2. The growth of Korean beauty brands globally
6.3. The expansion of Indian luxury brand, Sabyasachi
6.4. The positioning of Japanese luxury brands in the global market
6.5. The adaptation of Western luxury brands to the Asian market
🦋TheLuxuryMBA® provides a comprehensive, effective, and fast learning that will allow students to apply their knowledge to real-life situations in the 21st-century luxury industry. Constant interaction with professors and fellow students will also enrich their learning experience and provide them with a broad perspective on the current sustainable, digital, and innovative luxury industry.
🦋TheLuxuryMBA® is aimed at these professional profiles:
- Individuals with backgrounds in areas such as Business Administration and Management, Marketing, Communication, Design, Fashion, Tourism, Hospitality Management, and related fields, as well as those without a university degree but with work experience or interest in the luxury industry, and who wish to acquire specialized knowledge in the sector and its focus on sustainability, digitalization, and innovation.
- Professionals already working in the luxury industry or related sectors who wish to expand and update their skills and knowledge to adapt to current and future trends in sustainability, digitalization, and innovation.
- Entrepreneurs interested in launching projects or businesses in the luxury sector who wish to learn about sustainable strategies and practices, as well as how to use technology and innovation to improve their value proposition and achieve success in the market.
- Individuals seeking to make a professional transition to the luxury industry or improve their current position in the sector, and who wish to acquire specific skills and knowledge in sustainability, digitalization, and innovation to increase their employability and career opportunities.
- People who want to learn quickly, practically, and economically about the latest trends and novelties in the current luxury market, including sustainability, digitalization, and innovation, to enhance their professional skills, broaden their job prospects, or simply out of personal interest in the topic.
- Designers and creatives working in the luxury industry who want to delve into sustainable practices and technological trends to improve their skills and increase innovation in their projects.
- Managers and executives of luxury companies or related sectors who are seeking to acquire updated knowledge on sustainability, digitalization, and innovation, to lead and guide their teams in the adoption of new practices and strategies in line with market trends.
- Professionals in the sustainability and corporate social responsibility sector who wish to specialize in the luxury industry and apply their knowledge in an environment where sustainability is increasingly crucial to the long-term success of brands and companies.
- Researchers and academics interested in studying the evolution of the luxury industry, with a special emphasis on sustainability, digitalization, and innovation trends, and who wish to acquire a solid and updated foundation to develop research and publications in this field.
- Professionals and technicians in areas such as logistics, supply chain, and production, who work in the luxury industry or wish to do so, and want to learn about best sustainable practices and technologies, as well as efficient resource and process management in a digital environment.
This program is also suitable for anyone who has a passion for the world of luxury and is interested in learning how brands and companies can adapt and thrive in a context of growing concern for sustainability and digitalization. The training offered in this Master's degree will provide a solid foundation for facing the challenges and opportunities in the current and future luxury industry.
Professional opportunities 🦋TheLuxuryMBA®
Graduates of 🦋TheLuxuryMBA® will be able to work in a wide variety of roles in the luxury industry and related sectors. Some of the most relevant professional opportunities include:
- Sustainability Director in luxury companies: Responsible for leading and managing sustainability and corporate social responsibility strategies, ensuring compliance with regulations and standards, and promoting the adoption of sustainable practices throughout the organization.
- Digital Marketing Specialist for luxury brands: In charge of planning, executing, and monitoring digital marketing campaigns and online communication to promote luxury brands and products, using different channels and platforms, such as social media, online advertising, and email.
- Innovation and Product Development Manager: Leader in the creation and launch of new products and services in the luxury sector, with a focus on innovation and sustainability, working closely with design, production, and marketing teams.
- E-commerce and Omnichannel Strategy Manager: Oversees and manages e-commerce operations and the integration of physical and digital channels for luxury brands, seeking to optimize customer experience and maximize sales and brand reach in the market.
- Consultant in Sustainable Luxury Strategies and Digitalization: Advises luxury companies and brands on the implementation of sustainable strategies and practices, as well as the adoption of digital technologies and innovation processes to improve their competitiveness and market positioning.
- Luxury Brand Manager: Responsible for developing and maintaining the identity, positioning, and strategy of a luxury brand, ensuring consistency in all marketing and communication activities, and adapting to market trends and demands in terms of sustainability and digitalization.
- High-Value Customer Relationship Manager (CRM) in the luxury sector: In charge of establishing and maintaining strong relationships with high-value customers in the luxury industry, using digital tools and strategies to provide personalized service and meet their expectations and needs.
These professional opportunities can be found in various sectors within the luxury industry, such as fashion and accessories, jewelry and watches, automobiles and transportation, travel and hospitality, gastronomy and wines, among others. Additionally, graduates can work in both established companies and startups and entrepreneurial projects related to sustainable and digital luxury.
TheLuxuryMBA is a specialised MBA focused on the luxury industry. It is an official and swift online MBA that aids in gaining access and staying updated in the current luxury market, which is expected to reach between $1.2 trillion and $1.4 trillion by 2025 and will continue to grow until 2030. This comprehensive Master's programme provides a 360º and contemporary view of the luxury business, teaching tools, concepts, and methodologies that students will start applying from day one.
This MBA allows individuals to pursue the qualification without investing thousands of euros, going into debt, leaving their jobs, or putting their lives on hold for years. The program seems designed to offer flexibility and accessibility, focusing on the applicability of learnt skills in the real world, within the contemporary and fast-paced luxury market.
🦋TheLuxuryMBA® has been created by LUXONOMY UNIVERSITY, the First International Online University of Fashion and Luxury. It offers Courses, Degrees, and Masters that are adapted to the 21st Century. LUXONOMY UNIVERSITY is an accredited university in the United States by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
We have a Faculty composed of professors coming from the best companies in the world. Some of the successful figures you will encounter within 🦋TheLuxuryMBA® are executives from LVMH, Chanel, Cartier, Kering, Porsche, Amazon, Lexus, from all the most important brands in the luxury sector.
The luxury sector is reinventing itself like no other sector, with ECO-ON-IN, meaning: SUSTAINABILITY, DIGITAL, and INNOVATION are the foundations of current luxury. The objective is to prepare the student for the enormous transition of the sector, which is eager for well-prepared professionals.
Yes, since August of 2023, 🦋TheLuxuryMBA® is accredited by LUXONOMY UNIVERSITY. LUXONOMY UNIVERSITY is proud to be a recognised and accredited institution by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) in the United States.
This accreditation is a testament to our steadfast commitment to academic excellence and educational quality. To maintain this prestigious accreditation, LUXONOMY UNIVERSITY adheres to rigorous quality standards, which range from the relevance and up-to-date nature of our study programmes to the continuous training of our teaching staff.
SACSCOC not only guarantees that we provide top-tier education, but it also reaffirms our commitment to continuous improvement, innovation, and excellence in all aspects of the university experience.
By choosing LUXONOMY UNIVERSITY, students can be assured that they are investing in an education that meets the highest international quality standards and will be recognised and valued worldwide.
🦋TheLuxuryMBA® strikes the balance of being able to help both junior profiles who do not yet have work experience, as well as professionals who already have extensive experience in their sector but need to update their skills.
Of course, but, as you would expect, at 🦋TheLuxuryMBA® we have reinvented the way of finding work. Now, work finds you.
We realised that traditional job boards don't work. That's why we have implemented a UNIQUE application process for candidates based on Big Data and Artificial Intelligence. This allows us to analyse and understand you from a 360-degree perspective, and thus propose positions that match your profile. We have established connections and relationships with the best companies in the world that trust us to send them their vacancies and provide them with qualified and pre-filtered candidates for the position. Companies such as LVMH, Kering, and Richemont, among many others.
🦋TheLuxuryMBA® has created a wholly disruptive method that combines the best of online learning with an incredible community of over 10,000 students and annual networking events, with 15-minute classes that you can watch wherever and whenever you want. Our training adapts to people's lives, not the other way around.
To ensure that you have understood and delved into the concepts explained in the classes and webinars, at the end of each module you will need to complete a test. This will serve as a formative tool to internalise the concepts you have learned.
Certainly, on one hand, you have real-time webinars, which are live sessions where you can develop your knowledge, clarify doubts, generate debates, and share experiences with your peers. These will be repeated, at least, once every two months and we will save them in case you miss any. In addition, you can always contact our experts through various channels, such as the forum, or email.
At the end of each of the modules, you will have to take a test. To obtain the certification, it is essential that you complete and pass 100% of the tests. But do not worry if you do not pass the tests the first time, you will have as many opportunities as you need to try again until you pass them.
Yes, once you have finished 🦋TheLuxuryMBA®, you will continue to have access to the platform for 12 months.
🦋TheLuxuryMBA® costs 1.550€.
- By credit or debit card
- By direct bank transfer
You will have a 15-day guarantee period from the start of the programme to receive a full refund of the amount of the programme you have purchased, as long as you have not completed more than 15% of the total educational content of that programme.
Of course! The registration system automatically generates an invoice once the payment is made. This invoice is sent to the email address with which you enrolled. However, you can ask any questions at firstname.lastname@example.org.
🦋TheLuxuryMBA® can be taken in Spanish or English, it's up to you. You can enrol in either version, whichever you feel most comfortable with.
Starting on the 2nd of October, the English version
Tooltip content goes here