🦋TheLuxuryMBA^®

The fast and online MBA that helps you understand the current luxury market, which will reach between $1.2 trillion and $1.4 trillion by 2025 and will continue to grow until 2030

€ 995

€ 695

Special price for the first 1,000 students who register

The complete master’s degree in the luxury business gives you a current 360º view, where you will learn the tools, concepts, and methodologies that you will start applying from day one.

✔️75h

✔️ All downloadable materials

✔️ Job placement assistance

✔️ Starting on September 18th simultaneously in 52 countries

✔️ Continuous networking with faculty and students from around the world

✔️ At your own pace

✔️ Live sessions with active experts from the most important luxury firms

✔️ You can do it in Spanish or English, it’s up to you

✔️ Direct access to all professors, executives from the leading brands in the sector from around the world

🦋FACULTY TheLuxuryMBA^®

More than 100 active professionals from pioneering firms in the sector

ALEXANDRE ARNAULT — LVMH. Executive Vice President, Products and Communication.

TOMÁS VILLÉN — TOMÁS VILLÉN. PORSCHE. CEO at Porsche Ibérica.

Edouard d'Arbaumont · Managing Director Southern Europe Breitling

PABLO LÓPEZ. CEO & Co-Founder at SILBON

Adrián López Velarde and Marte Cázarez, founders of DESSERTO

CLEMENTE CEBRIÁN — CLEMENTE CEBRIÁN MOSQUERA. Co-founder at EL GANSO

Carlota Rodríguez Benito — CARLOTA RODRÍGUEZ BENITO. a best-selling author and creator, she has built her career at CHANEL in innovation.

HELENA BERMÚDEZ DE CASTRO. Director of Communications and Public Relations at Chopard

JAIME HEVIA. Regional Cluster Director of Sales EMEA Palladium Hotel Group — JAIME-HEVIA.-Regional-Cluster-Director-of-Sales-EMEA-Palladium-Hotel-Group.j

ANDREA DE JUAN. Chief Marketing Officer en Silbon — ANDREA DE JUAN. Chief Marketing Officer at SILBON

Victoria (Vicky) Ducournau. Sales Lead Ads at Amazon — VICTORIA (VICKY) DUCOURNAU. Sales Lead Ads at Amazon

ANTÓNIO PARAÍSO, senior luxury marketing consultant Giorgio Armani, Loewe, Porsche, L’Oréal, Lexus, Allianz, Pandora, Luxottica

BEATRIZ GIMENEZ. Directora de PayPal Iberia — BEATRIZ GIMENEZ. Director of PayPal Iberia

PEDRO DOMÍNGUEZ ANGUIANO. Corporate Managing Director at Grupo NUBA

SÉBASTIEN SANTOS. Luxury Expert Consultan. EX-LVMH — SÉBASTIEN SANTOS. Luxury Expert Consultant. EX-LVMH

DR. SHEETAL JAIM. Fundadora y CEO de Luxe Analytics, consultoría en Lujo líder en India

Carmen Sáenz Varona. BEST FOR LESS - Fundadora & CEO. Ex-Cartier y Audemars Piguet — Carmen Sáenz Varona. BEST FOR LESS - Founder & CEO. Ex-Cartier and Audemars Piguet

CÉSAR VAL Managing Partner VAL Consulting. Experto en lujo, C-Suite advisor, consultor, formador y ponente internacional — CÉSAR VAL, Managing Partner at VAL Consulting. Expert in luxury and the Middle East, C-Suite advisor, consultant, trainer, and international speaker.

All the professors will be announced by September 18th

🦋FOCUS TheLuxuryMBA^®

🦋TheLuxuryMBA^® is designed to train students in understanding, analyzing, and managing current luxury brands. This program offers a comprehensive approach to the luxury industry, covering everything from the history and culture of luxury to marketing strategy, innovation, and sustainability. The program combines theory and practice, with the goal of training luxury industry professionals in a globalized and highly competitive environment.

Luxury is reinventing itself like no other sector, with the foundation of ECO-ON-IN, meaning: SUSTAINABILITY, DIGITAL, and INNOVATION. The aim is to prepare the student for the enormous transition of the sector, eager for well-prepared professionals.

Are you ready to break barriers in the luxury industry?”

€ 995

€ 695

Special price for the first 1,000 students who register

JOIN TheLuxuryMBA®

🦋Discover all the contents of TheLuxuryMBA^®

Module 1: History and Evolution of Luxury

Throughout Module 1, students will explore the history and evolution of the concept of luxury, from its origins in ancient societies to its transformation in the modern and contemporary era. The different perceptions and uses of luxury throughout time will be analyzed, as well as its influence on culture, economy, and society in different historical contexts.

Students will also learn about the changes and trends that have shaped the luxury industry, including globalization, technology, emerging markets, and the growing awareness of sustainability. In addition, new concepts and paradigms of luxury in the 21st century, such as experiential luxury, personalization, and inclusion, and their impact on how luxury brands and companies adapt and evolve to meet the demands of current consumers, will be examined.

1.1. Origins and concept of luxury

Definition and nature of luxury throughout time
The first luxury objects and ancient societies (Egypt, Mesopotamia, Greece, Rome)
Cultural, social, and psychological foundations of luxury

1.2. Luxury in the Middle Ages and the Renaissance

Changes in the perception and consumption of luxury in Europe
The emergence of the bourgeoisie and patronage
Luxury, art, and fashion during the Renaissance

1.3. Luxury in the modern and contemporary era

The rise of European courts and the expansion of global trade
Luxury, fashion, and craftsmanship in France during the 18th and 19th centuries
The Industrial Revolution and its impact on the production and consumption of luxury goods

1.4. The 20th century and the consolidation of the luxury industry

The emergence of major brands and luxury conglomerates
Innovations and trends in fashion, automobiles, jewelry, and other sectors
Media and advertising in promoting luxury

1.5. The 21st century and the transformation of luxury

Globalization, technology, and changes in consumer behavior
The growth of emerging markets and their influence on the luxury industry
Awareness of sustainability and environmental impact in the sector

1.6. New concepts and paradigms of luxury

Experiential luxury and the value of unique experiences
Personalization and the search for authenticity in products and services
Inclusive luxury and the role of diversity in the industry

Module 2. Brand Luxurization: How to Elevate a Brand to the Next Level

Learn to transform your/a brand into a benchmark of luxury and exclusivity, attracting high-net-worth clients and increasing the perceived value of your products and services. This module will teach you how to create a luxury brand identity, develop a unique value proposition, and employ effective marketing and communication strategies to position your brand in the luxury market. Upon completing this module, you will have the skills and knowledge necessary to luxurise your brand and position it in the luxury market. Additionally, you will learn to adapt to changing trends and maintain sustainable growth in the competitive world of luxury.

The luxury market and branding
1. Understanding the luxury market and its functioning
2. The psychology of the luxury consumer
3. Identification of opportunities in your niche
4. Basic principles of luxury branding
Creation of a luxury brand identity
1. Definition of brand personality and values
2. Creating a striking logo and visual design
3. Developing an emotional and aspirational brand narrative
4. Maintaining consistency in online and offline presence
Development of luxury products and services
1. Research and development of exclusive products and services
2. Design and presentation of high-quality products and services
3. Collaborations and strategic alliances with prestigious brands
4. Creating memorable customer experiences
Marketing and communication strategies for luxury brands
1. Identification and segmentation of the target audience
2. Digital and offline marketing in the luxury market
3. Creating sophisticated and aesthetic advertising campaigns
4. Public relations and reputation management
Loyalty and retention of high-level clients
1. Customised and adapted sales techniques for the luxury client
2. Loyalty programmes and exclusive benefits
3. Exceptional and personalised customer service
4. Monitoring and improving customer experience
Measuring success and sustainable growth in the luxury market
1. Establishment of key performance indicators (KPI)
2. Monitoring and analysing brand performance
3. Implementation of adjustments and continuous improvements
4. Expansion and diversification in the luxury market

Module 3. Luxury Marketing

Luxury marketing differs from traditional marketing in several aspects. One of the main differences is that luxury marketing focuses on brand value, rather than product features. Luxury brands create a brand experience that goes beyond the product or service they offer, and seek to generate an emotional connection with their customers.

Another significant difference is that luxury marketing targets a very specific and exclusive audience. Luxury products and services often have a very high price, which means they are only accessible to a small part of the population. Therefore, luxury brands must focus on a marketing strategy that reaches this target audience, rather than trying to reach a mass audience.

In this module, we will discuss the different techniques and strategies that luxury brands use to reach their exclusive audience. These techniques include:

I. Introduction to luxury marketing

Focus on brand value
Specific and exclusive audience

II. Techniques and strategies for luxury marketing

A. Create a unique brand experience

Visual identity
Brand language
Shopping experience

B. Utilise influencer marketing

Brand ambassadors
Social media influencers
Celebrity advertising

C. Use digital media

Social media presence
High-quality websites
Email marketing

D. Create exclusive events

Fashion shows
Product launch events
Exclusive dinners

E. Utilise packaging and product presentation

High-quality materials
Exclusive designs
In-store presentation

F. Personalisation

G. Exceptional service

H. Partnership with exclusive events

I. Constant innovation

J. Emphasis on sustainability

Module 4: Digital Transformation in Luxury

Module 4 focuses on digital transformation in the luxury industry and how brands and businesses can leverage digital technologies and strategies to improve their positioning, operations, and relationships with consumers. Students will explore the different areas in which digitalisation has impacted the sector, from e-commerce and digital marketing to product and service innovation, supply chain management, and customer experience.

4.1. Introduction to digital transformation in the luxury industry

Concept and characteristics of digital transformation
The impact of technology on consumer behaviour and market expectations
Challenges and opportunities for luxury brands in the digital environment

4.2. E-commerce and luxury

Evolution of e-commerce in the luxury industry
Platforms and strategies for online sales of luxury products
Customer experience and personalisation in luxury e-commerce

4.3. Digital marketing and communication in the luxury sector

Planning and execution of digital marketing campaigns for luxury brands
Social media, influencers and branded content in luxury promotion
Measuring results and data analysis in digital marketing strategies

4.4. Introduction to innovation in luxury products and services through technology

Application of emerging technologies in the creation and production of luxury goods (IoT, virtual reality, artificial intelligence, etc.)
Connected luxury: integration of technology in luxury products and experiences
New forms of consumption and business models in digital luxury (subscriptions, rental, resale, etc.)

4.5. Supply chain management and logistics in the digital environment

Technologies and solutions for optimising the supply chain in the luxury sector
Traceability and transparency in the supply chain through digital tools (blockchain, RFID, etc.)
Logistics and distribution of luxury products in e-commerce

4.6. Omnichannel strategies and digital transformation in customer experience

Integration of physical and digital channels in luxury shopping experience
The role of physical stores and innovation in luxury retail
Technologies to enhance customer experience and brand interaction in the digital environment

Module 5. Sustainability in Luxury

Luxury and sustainability have not historically been terms that were frequently associated, but sustainability has now become a central theme in the luxury industry. Consumers are increasingly aware of the impact their purchasing decisions have on the environment and society, so luxury companies have begun to respond to this growing demand for sustainable products and services.

Module objectives: The main objective of this module is to provide students with a comprehensive understanding of sustainability in the luxury industry. Students will learn about the major trends and challenges in the luxury industry and how businesses can address these challenges sustainably. Best practices in luxury sustainability will also be explored, from material selection and product design to marketing strategies and supply chain management.

Introduction to sustainability in luxury

Definition of sustainability and luxury
The impact of the luxury industry on the environment and society
Trends and challenges in the sustainable luxury industry

Selection of sustainable materials

Sustainable materials used in the luxury industry
The importance of material traceability
The use of recycled and renewable materials

Sustainable product design

Designing products with a longer life cycle
Designing products with a reduced carbon footprint
Designing products that are repairable and recyclable

Sustainable supply chain management

Selection of sustainable suppliers
Supplier audits to ensure sustainability
Improving sustainability in logistics and distribution

Sustainable marketing strategies

Transparent communication about product sustainability
Use of sustainable packaging with lower environmental impact
Creating a sustainable brand experience

Future of sustainability in the luxury industry

Emerging trends in luxury sustainability
Sustainable innovations and technologies
The role of the consumer in luxury sustainability

Module 6. Innovation in Luxury

In this module, we will explore the impact of emerging technologies on the luxury industry, examining how luxury brands are adopting and applying innovations such as the Metaverse, Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Web 3.0, and Artificial Intelligence (AI) to stay ahead and deliver unique and personalised experiences to their customers.

Introduction to innovation in luxury

Basic concepts of luxury
History of innovation in luxury
Current trends in the luxury market
The importance of innovation in the luxury sector

Metaverse and luxury

What is the Metaverse?
The convergence of physical and digital reality
Examples of how luxury brands use the Metaverse
New opportunities and challenges for luxury in the Metaverse

Virtual Reality, Augmented Reality, and Mixed Reality in luxury

Introduction to VR, AR, and MR
Applications of VR in the luxury sector (marketing, design, training)
Applications of AR in the luxury sector (immersive experiences, personalisation, sales)
Applications of MR in the luxury sector (prototyping, events, product interaction)
Case studies of luxury brands using VR, AR, and MR

Web 3.0 and luxury

What is Web 3.0?
Key Web 3.0 technologies and concepts (blockchain, cryptocurrencies, NFTs)
Applications of Web 3.0 in the luxury sector (decentralised commerce, tokenisation, traceability)
Case studies of luxury brands leveraging Web 3.0

Artificial Intelligence and its impact on luxury

Basic concepts of Artificial Intelligence and Machine Learning
Applications in the luxury industry: personalisation, recommendations, customer service, and production
Ethics and privacy in the use of Artificial Intelligence in luxury
Trends and future developments in Artificial Intelligence and luxury

Module 7. Internationalization of Luxury

This module provides a comprehensive overview of the key aspects for the internationalisation of luxury, from understanding the concept of luxury to managing human resources, identifying and analysing international markets, selecting the appropriate entry strategy, and adapting the brand and product to each market. All with the aim of helping companies develop an effective strategy for the expansion of their luxury brand in the global market.

Identification and analysis of international markets:

Identification of the most attractive markets for the luxury industry
Analysis of the potential of each market: size, growth, purchasing power, culture and consumer preferences
Identification of the main competitors in each market

Entry strategies to new markets:

Selection of the appropriate entry strategy according to the market and the company’s resources: franchises, joint ventures, acquisitions, etc.
Analysis of the legal and cultural aspects of each market
Selection of the most suitable distribution channels for each market

Brand and communication management:

Adaptation of the brand and product to the local market: branding, packaging, etc.
Development of a communication strategy suitable for the market and target audience
Selection of the most effective media for each market

Supply chain and logistics management:

Selection of the appropriate suppliers and logistics partners in each market
International logistics management: transportation, storage, distribution, etc.
Supply chain management to ensure product quality and customer satisfaction

Human resources management:

Selection and training of the appropriate staff for each market
Management of cultural diversity in the company
Development of human resources policies and practices that promote staff satisfaction and motivation

Evaluation and control of results:

Establishment of performance indicators and periodic evaluation of results
Analysis of results and adjustment of strategy based on them
Risk and contingency management in the process of luxury internationalisation

Module 8. Luxury in the Asian Market

This module provides a comprehensive analysis of the luxury market in Asia, exploring the key trends, opportunities, and challenges facing luxury brands in the region. Throughout the course, students will gain a deep understanding of consumer preferences, marketing strategies, and expansion tactics to succeed in this dynamic and ever-changing market.

1: Introduction to the Asian luxury market

1.1. Overview of the Asian market

1.2. Economic growth and the expansion of the middle class

1.3. Cultural diversity and its implications

1.4. Key factors driving the luxury market in Asia

2: Trends in the Asian luxury market

2.1. Digitalisation and e-commerce

2.2. The rise of luxury tourism

2.3. The focus on sustainability and social responsibility

2.4. Personalisation and the growing demand for unique experiences

2.5. The role of celebrities and influencers in promoting luxury

3: Analysis of key luxury markets in Asia

3.1. China: the growing giant

3.2. Japan: the blend of tradition and modernity

3.3. South Korea: the rise of the Korean wave (Hallyu)

3.4. India: the emerging luxury market

3.5. Southeast Asia: diversity and opportunities

4: Marketing strategies for the Asian luxury market

4.1. Adapting products and services to local preferences

4.2. Creating a unique and differentiated brand experience

4.3. Digital marketing and social media strategies

4.4. Collaborations and partnerships with local brands

4.5. Supply chain and logistics management in Asia

5: Challenges and opportunities in the Asian luxury market

5.1. Market competition and barriers to entry

5.2. Price sensitivity and the proliferation of counterfeit products

5.3. The importance of corporate social responsibility and ethics

5.4. The impact of geopolitical tensions and economic fluctuations

5.5. The evolution of consumer behaviour and customer expectations

6: Case studies of success in the Asian luxury market

6.1. LVMH in China: a success story in the luxury market

6.2. The growth of Korean beauty brands globally

6.3. The expansion of Indian luxury brand, Sabyasachi

6.4. The positioning of Japanese luxury brands in the global market

6.5. The adaptation of Western luxury brands to the Asian market

🦋TheLuxuryMBA^® provides a comprehensive, effective, and fast learning that will allow students to apply their knowledge to real-life situations in the 21st-century luxury industry. Constant interaction with professors and fellow students will also enrich their learning experience and provide them with a broad perspective on the current sustainable, digital, and innovative luxury industry.

€ 995

€ 695

Special price for the first 1,000 students who register

🦋TheLuxuryMBA^® is aimed at these professional profiles:

Individuals with backgrounds in areas such as Business Administration and Management, Marketing, Communication, Design, Fashion, Tourism, Hospitality Management, and related fields, as well as those without a university degree but with work experience or interest in the luxury industry, and who wish to acquire specialized knowledge in the sector and its focus on sustainability, digitalization, and innovation.
Professionals already working in the luxury industry or related sectors who wish to expand and update their skills and knowledge to adapt to current and future trends in sustainability, digitalization, and innovation.
Entrepreneurs interested in launching projects or businesses in the luxury sector who wish to learn about sustainable strategies and practices, as well as how to use technology and innovation to improve their value proposition and achieve success in the market.
Individuals seeking to make a professional transition to the luxury industry or improve their current position in the sector, and who wish to acquire specific skills and knowledge in sustainability, digitalization, and innovation to increase their employability and career opportunities.
People who want to learn quickly, practically, and economically about the latest trends and novelties in the current luxury market, including sustainability, digitalization, and innovation, to enhance their professional skills, broaden their job prospects, or simply out of personal interest in the topic.
Designers and creatives working in the luxury industry who want to delve into sustainable practices and technological trends to improve their skills and increase innovation in their projects.
Managers and executives of luxury companies or related sectors who are seeking to acquire updated knowledge on sustainability, digitalization, and innovation, to lead and guide their teams in the adoption of new practices and strategies in line with market trends.
Professionals in the sustainability and corporate social responsibility sector who wish to specialize in the luxury industry and apply their knowledge in an environment where sustainability is increasingly crucial to the long-term success of brands and companies.
Researchers and academics interested in studying the evolution of the luxury industry, with a special emphasis on sustainability, digitalization, and innovation trends, and who wish to acquire a solid and updated foundation to develop research and publications in this field.
Professionals and technicians in areas such as logistics, supply chain, and production, who work in the luxury industry or wish to do so, and want to learn about best sustainable practices and technologies, as well as efficient resource and process management in a digital environment.

This program is also suitable for anyone who has a passion for the world of luxury and is interested in learning how brands and companies can adapt and thrive in a context of growing concern for sustainability and digitalization. The training offered in this Master’s degree will provide a solid foundation for facing the challenges and opportunities in the current and future luxury industry.

Professional opportunities 🦋TheLuxuryMBA^®

Graduates of 🦋TheLuxuryMBA^® will be able to work in a wide variety of roles in the luxury industry and related sectors. Some of the most relevant professional opportunities include:

Sustainability Director in luxury companies: Responsible for leading and managing sustainability and corporate social responsibility strategies, ensuring compliance with regulations and standards, and promoting the adoption of sustainable practices throughout the organization.
Digital Marketing Specialist for luxury brands: In charge of planning, executing, and monitoring digital marketing campaigns and online communication to promote luxury brands and products, using different channels and platforms, such as social media, online advertising, and email.
Innovation and Product Development Manager: Leader in the creation and launch of new products and services in the luxury sector, with a focus on innovation and sustainability, working closely with design, production, and marketing teams.
E-commerce and Omnichannel Strategy Manager: Oversees and manages e-commerce operations and the integration of physical and digital channels for luxury brands, seeking to optimize customer experience and maximize sales and brand reach in the market.
Consultant in Sustainable Luxury Strategies and Digitalization: Advises luxury companies and brands on the implementation of sustainable strategies and practices, as well as the adoption of digital technologies and innovation processes to improve their competitiveness and market positioning.
Luxury Brand Manager: Responsible for developing and maintaining the identity, positioning, and strategy of a luxury brand, ensuring consistency in all marketing and communication activities, and adapting to market trends and demands in terms of sustainability and digitalization.
High-Value Customer Relationship Manager (CRM) in the luxury sector: In charge of establishing and maintaining strong relationships with high-value customers in the luxury industry, using digital tools and strategies to provide personalized service and meet their expectations and needs.

These professional opportunities can be found in various sectors within the luxury industry, such as fashion and accessories, jewelry and watches, automobiles and transportation, travel and hospitality, gastronomy and wines, among others. Additionally, graduates can work in both established companies and startups and entrepreneurial projects related to sustainable and digital luxury.

€ 995

€ 695

Special price for the first 1,000 students who register

🦋FAQTheLuxuryMBA^®

What is 🦋TheLuxuryMBA®?

🦋TheLuxuryMBA^® is a global business school with the aim of facilitating rapid knowledge of the luxury business and its adaptation to new times and new consumers.

Without investing thousands of euros, getting into debt, quitting your job, and putting your life on hold for years.

🦋TheLuxuryMBA^® has created a completely disruptive method that combines the best of face-to-face training, with an incredible community of over 100,000 students and annual networking events, with the best of online training, featuring 15-minute classes that you can watch wherever and whenever you want. Our training adapts to people’s lives, not the other way around.

Furthermore, all the learning is focused on making you an expert in Luxury 3.0, as it consists of absolutely up-to-date content and is led by the top experts from the companies that are changing the world of luxury (LVMH, Porsche, Chanel, Amazon, etc.), so you can apply the knowledge you gain from day one.

Who is behind 🦋TheLuxuryMBA®?

We are a group of entrepreneurs, investors, and executives who have decided to bet on the fastest growing sector in the world. We have the collaboration of professors from the best business schools in existence.

Some of the successful figures you will encounter within 🦋TheLuxuryMBA^® are executives from LVMH, Kering, Porsche, Lexus, and all the most important brands in the luxury sector.

Additionally, we have the leading experts in the sector at the national level, such as Pablo López (CEO and co-founder of SILBON), Clemente Cebrián (co-founder of El Ganso), and we continue to add active professionals who provide us with their experience.

What is our mission?

Our mission is to democratise the luxury education sector globally. We want the best knowledge and experience from the industry’s leading experts to be available to anyone with curiosity, ambition, and a desire to learn.

And the vision?

To become the world-renowned luxury sector school, training future professionals in an easy, fast, and accessible manner.

Is 🦋TheLuxuryMBA® an accredited Master's degree?

NO, and we don’t want it to be. For many years, we have been told that an official Master’s degree is necessary “to reach great heights.”

Perhaps this statement was true 10 or 20 years ago, but today this idea is more than obsolete.

Accredited Master’s degrees must adhere to curricula that limit flexibility in learning. That’s why we didn’t want 🦋TheLuxuryMBA^® to be one, because we update the content monthly, and that is one of our main values.

Who is 🦋TheLuxuryMBA® aimed at?

🦋TheLuxuryMBA^® strikes the balance of being able to help both junior profiles who do not yet have work experience, as well as professionals who already have extensive experience in their sector but need to update their skills.

Is it necessary to have completed a university degree? NO, 🦋TheLuxuryMBA^® is also for practical profiles and young people who want to enter the luxury sector.

Do you have a Job Placement Service?

Of course, but, as you would expect, at 🦋TheLuxuryMBA^® we have reinvented the way of finding work. Now, work finds you.

We realised that traditional job boards don’t work. That’s why we have implemented a UNIQUE application process for candidates based on Big Data and Artificial Intelligence. This allows us to analyse and understand you from a 360-degree perspective, and thus propose positions that match your profile. We have established connections and relationships with the best companies in the world that trust us to send them their vacancies and provide them with qualified and pre-filtered candidates for the position. Companies such as LVMH, Kering, and Richemont, among many others.

What is the methodology of 🦋TheLuxuryMBA®?

Our methodology combines all written training materials, available for download as PDFs, with which you can learn at your own pace from any device and location, with real-time webinars led by our instructors. These webinars offer the opportunity to develop knowledge, clarify doubts, generate debates, and share experiences in real-time with the instructors and other participants.

All of 🦋TheLuxuryMBA^®‘s materials are downloadable.

What is the assessment system?

To ensure that you have understood and delved into the concepts explained in the classes and webinars, at the end of each module you will need to complete a test. This will serve as a formative tool to internalise the concepts you have learned.

Is there a support site to resolve my doubts?

Of course, on one hand, you have real-time webinars, which are live sessions where you can develop your knowledge, clarify doubts, generate debates, and share experiences with your fellow participants.

These will be repeated at least once every two months, and we will save them in case you miss any.

Additionally, you can always contact our experts through various channels, such as the forum or email.

We believe that learning should adapt to your daily routine, not the other way around. In fact, we think it should be part of your daily routine. Why should you have to leave your job or put your life on hold for two years? Moreover, it is scientifically proven that your brain disconnects at a certain point. So why not learn in small bites?

But be aware! We still have the same syllabus (summary of points covered in a course) as any Master’s programme from a traditional business school, but we explain the content in a much more effective way:

➡ 50% of the classes are theoretical, so that you truly understand the luxury business.

➡ 25% are success case analyses, so that through interviews with active professionals, you learn from the best managers, investors, entrepreneurs, and consultants.

➡ The last 25% are analyses of companies that are changing the world, examining their trajectory so that you can avoid the mistakes they made in the past and replicate the strategies that led them to success.

What are the requirements to obtain the 🦋TheLuxuryMBA® certification?

To obtain the certification, it is essential that you complete and pass 100% of the tests.

But don’t worry if you don’t pass the tests on the first try, you will have as many opportunities as you need to retake them until you pass.

Once I have completed the master's, will I still have access to the platform?

Yes, once you have finished 🦋TheLuxuryMBA^®, you will continue to have access to the platform for 12 months.

How much does 🦋TheLuxuryMBA® cost?

🦋TheLuxuryMBA^® costs €995.

I know what you’re thinking! 🤔 “This is too good to be true…”

Because good, beautiful, and cheap things don’t exist… Right?

I understand it’s hard to believe that for only €995 you will have access to:

✅ Ultra-up-to-date and practical knowledge.

✅ Networking events all around the world.

✅ Recognition in the job market (companies like LVMH, Kering or Richemont train their employees with us).

✅ Access to a global community that will reach over 100,000 students in 2 years.

✅ Job placement service with offers from leading companies in the luxury sector.

NO, it’s certainly not a “low cost” Master’s programme. So… how is it possible?

The thing is, we have created a disruption in the business model:

Our mission is for millions of people to have access to quality education, not just a few lucky ones. After all, we were born to democratise high-quality higher education worldwide and make it accessible to everyone.

That’s why, while traditional business schools have very high fixed costs such as electricity, water, and building rent… We save all those expenses to offer you the best online education taught by the best professors in the world at a much lower price.

Moreover, the first 1,000 registrants pay €695 instead of €995.