- Nike is launching .SWOOSH, a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual creations.
- The platform has its own domain, welcome.swoosh.nike, to ensure a safe, trusted space.
- .SWOOSH will allow Nike Members to learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys.
- Currently in beta, registration to join .SWOOSH begins this month. For the rest of the year, Nike will grow the platform by inviting in a diverse, equitable community, then launch its first digital collection — shaped by its members — in 2023.
- Shortly after the first digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike. Those winners can earn a royalty on the virtual product they help co-create.