Hublot and Nespresso have joined forces for an exceptional project that springs from their shared values of innovation, excellence and sustainability. The two iconic Swiss brands have revolutionized the worlds of watchmaking and coffee. Now the fusion of their creativity and expertise has resulted in the Big Bang Unico Nespresso Origin, the first watch made from recycled aluminum capsules and coffee grounds.
The Big Bang Unico Nespresso Origin is the fruit of close collaboration between Hublot and Nespresso R&D teams. Recycled aluminum fused with aluminum capsules becomes the 42mm case, the bezel, the crown and the pusher. The rubber strap fuses coffee grounds and recycled rubber. Thanks to Hublot’s patented One Click interchangeable strap system, the strap can be switched out for a 100% recycled fabric version developed with Nespresso partner SingTex. The fabric, called Scafé, is composed of 5% coffee grounds and 95% recycled polyester. This is the first time it has been used to make a watch strap.
“It took our R&D teams a whole year to achieve the uniformity of color for the watch’s seven different materials, find the right balance of ingredients and perform the quality and durability testing on all the product components,” says Hublot CEO Ricardo Guadalupe. The iconic green color of the watch is a nod to the Nespresso Master Origins Peru Organic capsule.
Another first is the brand new case for the Big Bang Unico Nespresso Origin, developed by the watchmaker for all its future timepiece collections and crafted from oak to use traceable wood and promote short supply chains. The removable interior is made from 98% eco-friendly and recycled components. For this collaboration with Nespresso, the case is decorated with the logos of the two brands, affixed using coffee grounds.
“The Big Bang Unico Nespresso Origin is the perfect illustration of the harmonious coexistence between circularity and luxury. It demonstrates that circular products can be just as elegant and refined as conventional luxury products, proving that it is possible to combine environmental values and aesthetic requirements without compromise,” notes Guillaume Le Cunff, CEO of Nespresso.