Chanel launches its first mobile game “Chanel Moon Walk”
Chairman LUXONOMY™ Group
As part of its communication campaign deployed on the occasion of the end of year celebrations, the luxury house plays the game of gamification.
A lunar experience signed by Chanel.
Can't attend Chanel's Grand Numéro which will be held in a few days at the Grand Palais Éphémère? Never mind: on the sidelines of this immersive event, the rue Cambon label is inaugurating an exclusive first mobile device, Chanel Moon Walk .
Designed in collaboration with the Mazarine agency, with which the house notably designed its Chanel Factory 5 anniversary project last year, the initiative begins by scanning a QR Code via the official Chanel website.
Once access to Chanel Moon Walk has been validated, the game is intended to represent a space universe where the visitor is invited to destroy bursts of meteorites and to catch a selection of brand products, between bestsellers and novelties: Allure red stick , revitalizing serum Number 1, bottle of N°5 or Blue... Here, each item captured allows you to both earn points and unlock a call to action linked to the house's e-shop.
Deployed across thirty countries, the Chanel Moon Walk game is accessible until January 1 a través de esta página web.