Different marketing strategies for selling luxury cars to those over or under 40 years old

Marketing strategies for luxury cars vary significantly when focusing on different age groups, reflecting their…

Lexus RZ, Winner of the 2023 Green Car Award in France

The Lexus RZ 450e SUV was awarded the Gold Prize for the 2023 Green Car…

Lexus debuts new LBX Morizo RR Concept at the 2024 Tokyo Auto Salon

The LBX Morizo RR Concept makes its world debut today at the Tokyo Auto Salon,…

Rolls-Royce Motor Cars announces retirement of CEO Torsten Müller-Ötvös

Rolls-Royce Motor Cars has announced today that Torsten Müller-Ötvös is to retire as its Chief…

LBX DESIGN: Premium Quality with casual flair

Lexus has rewritten its own rule book in developing the all-new LBX urban-friendly crossover, not…

Lexus supports Valencia in the celebration of the 2023 Davis Cup Finals

In this 2023 edition, Lexus, along with the ITF (International Tennis Federation), join together in…

Porsche celebrates 60th birthday of the 911 with Retro and Heritage Design Sneakers

The icon has continued to evolve over the past six decades. From 1963 to the…

The rise of eco-friendly yachts

The climate change and the growing concern for sustainability have driven the development of environmentally-friendly…

Tesla Beats BMW as Top Luxury Brand in US for First Time

According to fourth quarter 2022 sales data, Tesla has become the top-selling luxury brand in…

All the Images of Lexus with the Protagonists of the Goya Awards in Seville, Spain

Lexus had the honor of being the official vehicle at the 37th edition of the…

These are the five most ecological luxury cars

Is luxury compatible with sustainability? The answer is not yes or no; it is that…

Lexus Electrified to reinvent the driving experience

Lexus has set a course to develop new technologies and vehicles that maximise the potential…

Lexus has reimagined “The Wizard of Oz” Dorothy’s ruby red slippers

In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has…

Rolls-Royce debuts Spectre, the marque’s first fully-electric motor car

In 1900, Rolls-Royce co-founder, Charles Rolls, prophesised an electric future for the motor car. Having…

Porsche IPO draws commitments from Qatar Investment Authority, Norway Wealth Fund

Germany’s Volkswagen AG has lined up commitments from anchor investors including the Norwegian sovereign wealth fund…

Rolls-Royce Phantom Series II makes UK public debut at Salon Privé, Concours d’Élégance

From 31st August 2022, luxury car aficionados convened at Salon Privé, a highly exclusive Concours…

General Motors targets China’s urban rich with luxury imports

Sales of its flagship Buick, Cadillac and Chevrolet brands have slumped by a third over…

Audi enters Formula 1

Audi enters the premier class of motorsport. From 2026, the premium brand will compete in…

Porsche 911 GT3 RS celebrates 50 years of Carrera RS 2.7

Additionally, as announced by Kjell Gruner, President and CEO of Porsche Cars North America Inc.…

Land Rover debuts limited edition Range Rover SV Carmel Edition

Car enthusiasts from all over the world have touched down at Pebble Beach Concours d’Elegance,…

Saudi Arabia’s NEOM and McLaren team up to boost electric motorsport development

Saudi Arabia’s NEOM and McLaren Racing are teaming up to boost electric motorsport development. McLaren…