Digital Luxury

Louis Vuitton launches Louis Vuitton [Extended], its first podcast, for a deep dive to the heart of the Maison

Louis Vuitton has unveiled its first podcast, Louis Vuitton [Extended], taking listeners to the heart of…

LVMH Open Innovation launches ninth season of ventures at La Maison des Startups LVMH with a Live Session

This week, innovation was live and kicking at an event welcoming the twenty-nine latest international…

Social Networks and Luxury: Correct Strategies

Luxury brands signify exclusivity, quality, and prestige. However, in the digital age, their content marketing…

Key aspects a luxury brand website should have compared to a standard brand website

The digital world is a level playing field where both emerging and established luxury brands…

Luxury in the Digital Age

Luxury, a term that has always been fluid and adaptable, has undergone a profound transformation…

The Alpha Generation and the Consumption of Luxury

The Alpha Generation, comprised of individuals born after the year 2010, represents one of the…

Luxury Influencers: How to Measure Their Effectiveness

We are unquestionably in the era of influencers. Their ubiquitous presence on social media platforms…

Digitalised Luxury: Exploring the Technological Revolution in the Luxury Experience

The world of luxury has experienced an unprecedented transformation due to the emergence of technologies…