Dubai: 7 Keys to Creating a Tourist Oasis in the Desert

Dubai, the emirate that has transformed its desert terrain into a stunning oasis of global tourism, has adopted cutting-edge strategies to emerge as a pioneering tourist destination. Dubai’s vision has focused on diversification, innovation, and the creation of a robust infrastructure to attract visitors from all over the world.

Here are the keys:

Multifaceted Strategy

1. Unmatched Infrastructure:

Dubai has massively invested in creating an infrastructure that is not only aesthetically astonishing, such as the Burj Khalifa and the Burj Al Arab, but also functional, with a first-class international airport and efficient public transport systems.

2. Diversification of Tourist Offerings:

From the shimmering skyscrapers to the traditional souk streets, Dubai presents a unique blend of the old and the new. The diversity in attractions, which include beaches, luxury shopping malls, and historical sites, aims to meet the varied expectations of tourists.

3. Events and Festivals:

By organising world-renowned events, such as the Dubai Shopping Festival and Expo 2020, the emirate has positioned itself as a global stage for entertainment and business, attracting both tourists and professionals.

4. Global Connection:

Dubai’s strategic geographic location and its flagship airline, Emirates, facilitate global connectivity, making it relatively easy for travellers from different continents to access the destination.

Sustainability and Innovation

5. Sustainable Development:

Although known for its luxury and opulence, Dubai is also embarking on projects to promote sustainable tourism, with initiatives focused on reducing its carbon footprint and preserving its cultural and natural heritage.

6. Technological Innovation:

By adopting futuristic technologies, such as flying taxis and robot policemen, Dubai merges tourism with technology, providing a futuristic experience to its visitors.

Luxury Brand

7. Brand Positioning:

Dubai has effectively positioned itself as a luxury destination, attracting those in search of premium experiences. The offering of seven-star hotels and high-end shops create an environment of exclusivity and luxury.