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Europe
June 21, 2017

Carla Fendi dies

Fashion
June 20, 2017

Marine Serre Wins LVMH Prize

Technology
June 11, 2017

From June 16 you can read ON EXPERIENCES Luxonomy

eLuxury
May 25, 2017

BENTLEY ON DEMAND: A NEW CONCIERGE-STYLE LUXURY EXPERIENCE

Economy
May 1, 2017

CVC Capital Partners has bought Breitling

eCommerce
April 27, 2017

LVMH launches Clos19

Economy
April 26, 2017

Gucci owner’s shares jump 9% after smashing forecasts

Economy
April 25, 2017

Bernard Arnault moved to consolidate control over Christian Dior

Videos
April 25, 2017

Pharrell Williams becomes first man to star in Chanel bag campaign

Economy
April 11, 2017

LVMH shares hit record high after Q1 sales beat

eCommerce
April 9, 2017

NEXT ERA: Valentino and Yoox Net-A-Porter join forces

Style
April 4, 2017

Spanish luxury brand Loewe debuts home collection

Events
April 4, 2017

42nd Middle East Watch and Jewellery Show

Economy
April 1, 2017

Piaget Gets New CEO

Tourism
March 31, 2017

Cuba is getting its first Luxury Hotel

Interviews
March 31, 2017

Nicol’s. History and heritage since 1917

Tourism
March 30, 2017

Renfe tourist trains will start the season in April

eCommerce
March 29, 2017

Amazon confirms acquisition of Souq

eLuxury
March 28, 2017

WeChat can help Cartier to conquer China

eCommerce
March 27, 2017

Emaar Malls confirms $800m bid for Souq.com

Events
March 26, 2017

Baselworld 2017 Highlights

Style
March 26, 2017

Chanel introduces in Baselworld his first “Monsieur”

Economy
March 26, 2017

When love ends: De Beers and LVMH

eCommerce
March 24, 2017

Amazon to acquire Souq, a Middle East clone

Technology
March 23, 2017

Montblanc launches its first smartwatch

Economy
March 22, 2017

Hermes reports record annual profits

Tourism
March 21, 2017

Flying Luxury Cruises are born

Economy
March 20, 2017

LVMH to acquire majority share in Maison Francis Kurkdjian

Interviews
March 15, 2017

Madrid, Luxury Real Estate sector with the expert Paloma Pérez Bravo

eCommerce
March 10, 2017

LVMH is launching in May an ecommerce site that would bring together all of its brands

DAXURY: Data Visualization and Mining Techniques to Improvise Luxury Goods Promotion through E-Retail

Due to intensive advent of technology the way market has approached customers they have undergone dynamic change, to bring the luxury shopping experience at par the retailers need to invest intelligently.

The luxury retailers should provides better services, so they could reach mass audience.

Luxury producers are laying down enormous efforts to improve prospects by using data mining techniques.

Their main objective is to maintain physical stores and improve e-retail portals across the globe. There are enormous efforts being put to increase luxury goods sales across the globe. Luxury retailers have ensured to improve the overall shopping experience by improving brand and product selection, store atmosphere, and customer services.

The consumption pattern of luxury goods by the customers depended on number of factors such as: liberalization of economic policies, buying habits of the younger generation, financial independence at a young age and increase in media exposure to the people.

The tastes and preferences of the current generation are changing rapidly; changing consumption patterns trigger changes in shopping styles of customers and also the factors that drive people into stores. The eager customer does not mind paying extra for better facilities and ambience. The market for luxury goods is surely climbing at an astonishing rate as compared to what it was a decade ago which was almost negligible.

The challenge here is to provide goods to the high end customers across the globe including regions such as Asia, Europe, United States, Middle East and others countries through web portals.

We are using data mining techniques to understand billionaire‟s segregation in these geographic regions. A retailer on large scale collects huge volume of data. Before actually an e-retailer starts promoting or selling the product online, the brand marketing strategy needs to be utilized.

To achieve the desired goal we recommended data mining practice in order to analyze the huge database with e-retailers and how can they further target the geographical regions for product promotion and sale.

We would be trying to answer two critical questions on

1. how e-retail can gain competitive edge over the existing retailers?

2. advantages of e-retail over conventional retail.

Data mining techniques can be further utilized for the purpose of goods promotion.

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