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China
August 16, 2017

Sephora China supports Operation Smile to help disadvantaged children

eCommerce
August 16, 2017

Kering dismisses lawsuit against Alibaba

eLuxury
August 11, 2017

Yoox Net-a-Porter CEO dreams of selling Ferraris online one day

Lexus
August 9, 2017

LEXUS MAIN SPONSOR OF THE 74TH VENICE INTERNATIONAL FILM FESTIVAL

Motor
August 9, 2017

THE NEW ROLLS-ROYCE PHANTOM

Sport
August 9, 2017

TAG Heuer Official Timekeeper of French Ligue de Football Professionnel

Bentley
August 7, 2017

STEFAN SIELAFF (BENTLEY) ADDS DIRECTORSHIP OF MULLINER TO BRIEF

Lexus
August 7, 2017

CONCEPT OF ‘CO-’ INSPIRES LEXUS DESIGN AWARD 2018

Tourism
August 4, 2017

SPA UNDER THE STARS: THE PENINSULA BEVERLY HILLS INTRODUCES TWILIGHT POOL ACCESS FOR SPA GUESTS

Events
August 3, 2017

Parfums Christian Dior participates for first time in Rencontres Internationales de la Photographie photography festival in Arles

Motor
August 2, 2017

Riva and Abarth: the meeting of two great Italian excellence

Motor
July 27, 2017

ROLLS-ROYCE ANNOUNCES ‘THE JOHN LENNON PHANTOM V’

Bentley
July 27, 2017

New Bentley Continental GT Convertible Galene Edition by Mulliner, inspired by luxury yachts

Videos
July 25, 2017

Interview Karl Lagerfeld CHANEL Fall-Winter 2017/18 Haute Couture show

China
July 24, 2017

Top web celebrity Zhang Dayi reveals the key to her business success

China
July 23, 2017

9 Mobile Social Marketing Tips for Luxury Brands in China

Asia
July 22, 2017

Louis Vuitton opens China e-commerce store

Learning
July 20, 2017

LVMH Institut des Métiers d’Excellence selects Polimoda as official partner in Italy for leather goods professional training

Videos
July 18, 2017

CHANEL FALL-WINTER 2017/18 HAUTE COUTURE

Style
July 17, 2017

JonOne splashes out on Hennessy Very Special

Style
July 15, 2017

Back to traditional reading

eCommerce
July 14, 2017

The world of high fashion finally has its answer to Amazon

Technology
July 13, 2017

Louis Vuitton introduces smartwatch to compete with Apple

Style
July 12, 2017

Chaumet, Dior Joaillerie, Louis Vuitton and Bulgari unveil new high jewelry collections

Events
July 9, 2017

L’Atelier LVMH Impressed At Viva Technology

Job
July 9, 2017

Kering Job in Switzerland

Dubai
July 8, 2017

Dubai’s real estate sector shows signs of improvement

Events
July 7, 2017

Disrupt, Act, Risk to be an Entrepreneur… Discover DARE from LVMH

Events
July 6, 2017

Exhibition “Christian Dior, Designer of Dreams”

Asia
July 3, 2017

Richemont sells Shanghai Tang

DAXURY: Data Visualization and Mining Techniques to Improvise Luxury Goods Promotion through E-Retail

Due to intensive advent of technology the way market has approached customers they have undergone dynamic change, to bring the luxury shopping experience at par the retailers need to invest intelligently.

The luxury retailers should provides better services, so they could reach mass audience.

Luxury producers are laying down enormous efforts to improve prospects by using data mining techniques.

Their main objective is to maintain physical stores and improve e-retail portals across the globe. There are enormous efforts being put to increase luxury goods sales across the globe. Luxury retailers have ensured to improve the overall shopping experience by improving brand and product selection, store atmosphere, and customer services.

The consumption pattern of luxury goods by the customers depended on number of factors such as: liberalization of economic policies, buying habits of the younger generation, financial independence at a young age and increase in media exposure to the people.

The tastes and preferences of the current generation are changing rapidly; changing consumption patterns trigger changes in shopping styles of customers and also the factors that drive people into stores. The eager customer does not mind paying extra for better facilities and ambience. The market for luxury goods is surely climbing at an astonishing rate as compared to what it was a decade ago which was almost negligible.

The challenge here is to provide goods to the high end customers across the globe including regions such as Asia, Europe, United States, Middle East and others countries through web portals.

We are using data mining techniques to understand billionaire‟s segregation in these geographic regions. A retailer on large scale collects huge volume of data. Before actually an e-retailer starts promoting or selling the product online, the brand marketing strategy needs to be utilized.

To achieve the desired goal we recommended data mining practice in order to analyze the huge database with e-retailers and how can they further target the geographical regions for product promotion and sale.

We would be trying to answer two critical questions on

1. how e-retail can gain competitive edge over the existing retailers?

2. advantages of e-retail over conventional retail.

Data mining techniques can be further utilized for the purpose of goods promotion.

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