For nearly two decades, Chopard has served as Cannes Film Festival’s official partner, using the event to promote its high-jewelry collections as well as its efforts in sustainable mining. At this year’s festival, Chopard announced its latest eco-conscious partnership with colored-gemstone miner Gemfields to further the jeweler’s “Journey to Sustainable Luxury.”
Chopard’s emerald city
During last year’s Cannes Film Festival, Chopard introduced its first jewelry line crafted from ethically mined gold.
Chopard’s Palme Verte is made of Fairmined 18-karat yellow gold, sourced from artisan and small-scale miners. The collection of earrings, a pendant, a ring and a bracelet are based on the Palme d’Or trophy made by the jeweler and presented to the winner at the film festival, making the line a collector’s item, as well as something they can feel good about (see story).
Two years prior, and also at Cannes, Chopard launched its Green Carpet collection in support of ethically-sourced materials. Since then, Chopard has worked to further expand its sustainability efforts through additional jewelry pieces and an active digital presence that spreads awareness (see story).
This year sees Chopard partnering with Gemfields to further its mission. Going forward, the emeralds used in Chopard’s jewelry, and sourced by Gemfields, will be validated by Eco-Age’s Green Carpet Challenge (GCC) Principles of Sustainable Excellence.
Founded by Chopard ambassador Colin Firth’s wife Livia, Eco-Age’s GCC considers the mining site and parent organization to ensure social welfare, environmental protection, training provision and security for works.
On the Cannes red carpet, Mr. Firth’s fellow ambassador Julianne Moore wore pieces from the collection. The statement earrings and ring were crafted in Fairmined-certified gold, Gemfields’ emeralds and diamonds sourced by the IGC Group and certified by the RJC Code of Practices.
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