Cartier Launches Its First AI-Driven High Watchmaking Laboratory for Advanced Movements

Cartier has unveiled the Cartier Innovation Lab, a new research center dedicated to developing advanced watch movements supported by artificial intelligence. Based in La Chaux-de-Fonds, Switzerland, the lab aims to accelerate calibre design, enhance energy efficiency, and improve the durability of complex complications.

Engineers will use predictive simulation and AI-enabled modeling to test thousands of micro-variations of a movement before producing its physical prototype. This approach reduces development time while increasing final precision, positioning Cartier more competitively in the high-watchmaking segment alongside maisons such as Jaeger-LeCoultre, Audemars Piguet, and Vacheron Constantin.

With this initiative, Cartier signals a new era for fine watchmaking — one where traditional craftsmanship and advanced technology work together. The maison strengthens its role as an innovator in a field historically defined by heritage and precision.